What? Too girly? Fine, let’s call it a faceoff.
A couple of weeks ago I asked Nick Cardot from SiteSketch101.com to try to disprove my Twitter theory that quantity trumps quality.
You know what I am talking about… I’ve written about it once or twice…
So why Nick?
Because of the millions of tweeple out there, Nick is THE king of making friends on Twitter.
So today is THE day.
I wrote a post on Nick’s blog – TRUST me, you’ll want to read it; and he wrote one on mine (below).
Here’s my post Ana Hoffman vs Nick Cardot Twitter Faceoff: Quantity Trumps Quality on Nick’s blog.
And now it’s up to you, the readers, to give us thumbs up or down.
Ana Hoffman vs Nick Cardot Twitter Faceoff: Quality Trumps Quantity
In the Twitterverse today, a war is raging between those who would engage as broadly as possible and those who would be as personal as possible.
Most of you are probably convinced that the greatest possible strategy to building your online presence and driving traffic and sales at your site is to create as many accounts as possible online and to throw out as many links as possible.
In fact, this is an incredibly popular trend among tweeters.
Here’s a few characteristics that you’ll notice of these:
- They have different accounts for each site or project.
- They automate the publishing of their links.
- They seldom respond to those who retweet or mention them.
- They often follow/unfollow using automated software to build as many followers as possible.
When Twitter first began to be popular, this was a fairly suitable method for content distribution regardless of the fact that it is incredibly impersonal.
This type of usage defies the title of social media.
There is nothing social about it. It is media, nothing more.
Unless you are a powerful brand, a celebrity, or you have a site who’s content is amazingly powerful on it’s own, this quantity method of engagement seldom reaches past a few hundred or even a few thousand followers and its impact often diminishes as people discover the unsocial nature of your account.
I’m finding, however, that when folks engage on Twitter and social media as a friend among friend that although the momentum is often slower starting out, as it begins to build, it becomes more and more powerful as it grows eventually providing you with a powerful army of friends sharing and promoting your content.
This is the method of engagement that I pursue and the following are a few principles that I try to keep in mind as I engage across social media platforms.
- I respond conversationally as much as possible.
- When possible, I thank folks for tweeting or retweeting links.
- I work to meet up with fellow Tweeters (to include flying across the country to meet someone).
- I limit my automated tweets (I do have a few).
You’ll find that when you use the same principles that allow you to connect and engage with your friends offline and you use those concepts to build relationships online, it’s powerful.
Be friendly. Be chatty but not overbearing. Treat people as friends and watch as the community will grow and rally around you.
The key is to build real relationships, to make real friends.
Marketing Takeaway from Ana
Numbers don’t lie.
My question to Nick was how much time do you spend engaging with your followers and how much traffic do you get out of it?
As you can see from my post on Nick’s blog, my position is clear: QUANTITY trumps QUALITY.
I looked forward to seeing Nick proving me wrong, but so far…. I don’t see it!
By the way, those of us who are all for quantity are not hiding behind our automated software.
We are still active members of Twitter community (just check me out @AnaTrafficCafe), we are still personal, but we also understand that Twitter equals business.