how to get influencers' attention

Be Memorable: 10 Practical Ways to Successfully Get Influencers’ Attention

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Do you ever feel like the world is a movie with you as the main character and everyone else playing supporting roles (your family, friends) or extras (the rest of the world)?

Sure you do – you are human. You might’ve never thought about it in those terms, but the point is clear: each and every one of us is the axis of the universe as far as we are concerned.

So let’s take that thought and apply it to the topic of today’s post: how to be memorable.

weekly marketing news july 26 2014

Weekly Marketing Skinny • July 26, 2014

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In the marketing spotlight this week:

♨ Major local search algorithm update;
♨ links penalized by Google?
♨ A few new Google Maps features;
♨ A lot of new Google Knowledge Graph additions;
♨ Surprisingly, Facebook referrals are still strong;
♨ Download OS X Yosemite beta right now;
♨ Microsoft to merge all versions of its Windows operating system;
♨ New ebook publishing platform based on Google Drive;
♨ Bill Gates published a recommended summer reading list;
♨ …and much, much more.

weekly marketing news july 19 2014

Weekly Marketing Skinny • July 19, 2014

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In the marketing spotlight this week:

♨ Is Google Removing Video Snippets Just Like Authorship?
♨ Link Google My Business account with your Google AdWords account;
♨ Google+ dumped its real-name requirement;
♨ Find YouTube live events or Hangouts on Air on Google;
♨ New ‘Buy’ button on Facebook;
♨ Follow topic feeds on Pinterest;
♨ Which Social Share Buttons are site performance and security killers;
♨ Apple and IBM announced a major new partnership;
♨ Amazon launches Kindle Unlimited;
♨ Google Alerts gets new design;
♨ and much, much more…

weekly marketing news july 12 2014

Weekly Marketing Skinny • July 12, 2014

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In the marketing spotlight this week:

♨  Leaked Google’s Quality Ratings Guidelines (and what you need to know about them);
♨  Twitter now shows engagement numbers and, oh boy, do they suck…
♨  Multiple Facebook backlashes for their ‘mood’ study;
♨  Useful update to Pinterest Follow button;
♨  A rare occurrence: both Google co-founders sit down for a chat;
♨  …and much more.

weekly marketing news june 28 2014

Weekly Marketing Skinny • June 28, 2014

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Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

In the marketing spotlight this …

how to drive traffic with outdated content

How To Drive Traffic with Your Outdated Content [CHECKLIST]

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Let’s start with this tension:

Updating an older, but relevant and valuable post could bring you more blog traffic, establish more credibility, and build more loyal readership faster than writing a new one – at a fraction of time and resources.

And here’s another one before we dive in:

The more you write, the more liability you create for yourself.

weekly marketing news june 21 2014

Weekly Marketing Skinny • June 21, 2014

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In the marketing spotlight this week:

♨ Google Manual Action Over 302 Redirected Links;
♨ Local SEO: Google Testing Neighborhoods;
♨ Essential Tools To Track Your Social Media Data;
♨ Google Kills Google+ Direct Connect Feature;
♨ Twitter Now Supports GIFs;
♨ Improved Facebook Right Hand Ads;
♨ You Can Now Share Smells Online;
♨ Music on Google Now Links to Apps;
♨ Amazon’s brand new Fire Phone;
♨ …and more.