Blog about blogging…
That’s what so many of us do, right?
We have one blog that is about our business, either an online niche or a small biz, and then we have a “Marketing” blog where we create content on creating content.
Our marketing blog lets the world see “behind the curtain” where all the blogging magic happens.
We have all these tips and tricks from our success as Internet Entrepreneurs and it only makes sense that we share them with the world.
After all, our experience is unique and different and our viewpoint will help shape the success of those who listen (…and there’s money to be made).
The unfortunate truth is you, me and the million other people with marketing blogs can’t all be unique Internet snowflakes descending to Online super-stardom.
So much of what we write has been said before.
Blogging about Blogging
I’m going let you in on a couple little secrets when it comes to Blogging about Blogging…
There are three absolutes to a successful Marketing Blogger:
- Your content isn’t unique, but your voice is;
- Your content isn’t unique, but how you apply it is;
- Your content isn’t unique, but the experience around it is.
That’s it.
I’ve just let you taste the blogging about blogging Kool-Aid…
Satisfied? No?
OK, let’s dig a little deeper.
Your Voice is Unique
Your content may not be unique (I mean seriously how many different spins on Facebook can be written?), but the way you write your content is unique.
There is a unique and identifiable tone to everyone’s writing…
Right now that tone might be boring and bland, but it’s unique.
What you don’t want is CONTRIVED.
Embrace the way you write.
Better yet celebrate the way YOU write.
It’s YOU.
Write the way you talk or at least write the way you write.
Do not try to emulate someone else’s writing style because they are successful.
Your voice (no matter what shape or form it takes) is unique and powerful because it is authentic.
Someone could have read similar content 100 times, but the way you present it with your unique, authentic voice could help that content to finally click… and that is Value.
Your Application is Unique
There have been hundreds of thousands of articles written on marketing with Pinterest.
I mean seriously how many Complete Guides could there be?
That being the case the deal with writing an effective and valuable article on the topic of Pinterest marketing is your application of the tool.
Don’t write a Complete Guide to Pinterest…
That’s been done… a lot!
Instead write an article on how Worm Farmers can use Pinterest to share best practices in dirt preparation…
I would read that and I don’t even farm worms.
I use Pinterest as a Content Curation vehicle for all my favorite social media articles I read during the week and don’t use it for marketing my content at all.
That’s my unique application.
I’m sure you use some social media tool in a way other than its original intended use…
Share it with your readers…
That is value.
Your Content Experience is Unique
Look at the Traffic Generation Cafe experience…
Ana mixes her own content in with guest posts on a very regular basis using all different forms of media including video and eBooks.
She also highlights tons of resources and on a fairly regular basis and lets you see “behind the curtain” to better understand exactly why she does the things she does.
In addition, Ana has built a community of commentors that has taken on a life of their own.
With no disrespect to Ana’s content, the comments are often just as educational and valuable as the blog post itself.
And as cherry on top Ana always includes a high-fashion picture (that has nothing to do with social media or blogging) at the top of every article…
Her signature.
A small detail, but unique and interesting nonetheless.
Every time you visit Traffic Generation Cafe you’re getting a slightly different experience…
That is value.
The Rub
As you travel deeper down the “blogging about blogging” rabbit hole, you’re going to realize there are only so many ways you can spin what we (as Internet Marketers) are doing here.
And waiting for the next Google Search update is not a content strategy…
So you have to look into additional ways to make your blogging platform unique.
Your content’s unique Voice, Application and Experience will connect and resonate even if the message is tired and worn out…
You never know when the right selection of words, written in the right order, said with the right tone, in the right setting will change the world.
Thank you and Good luck,
Ryan H.
SPEAK YOUR MIND: How is your blog unique?
Ryan Hanley is the Director of Marketing for the Murray Group Insurance Services, Inc, located in Albany, NY. You can connect with Ryan on Google+ or find Ryan at his content marketing blog where discusses the marketing methods he implements at the Murray Group.”
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