Did you know that every time I do a blog audit for one of my email subscribers, I find the same problems on almost every blog – whatever the size, age, or niche?
We can read great posts on how to improve blogs all day long, yet without applying it to OUR sites, the information is just a bunch of useless data polluting our already limited brain capacity.
This post is not starting too well…
I’d better let my video blog audit do the talking.
Blog Audit Friday: Jackie’s Book Reviews
Today we are looking at Jackie Paulson’s blog Jackie’s Book Reviews.
Jackie won this blog audit fair and square in my recent April blog audit giveaway (join my email list to get your chance to be the lucky winner next month).
Watch, learn, and apply.
Brief Video Overview
1. Free is almost never better.
If you have a personal blog or just want to give your offline business a simple online home, then going with WordPress.com is absolutely fine.
This free platform provides all the structure you need to build a quick and efficient site for the grand cost of $0.
However, if you are online to build and monetize a business, don’t even think about starting your blog on any platform other than WordPress.org (notice the “.org” part at the end.)
It’ll cost you under $10 per month and you’ll actually own your business vs relying on a whim of a free platform like WordPress.com.
Here’s some additional reading from the horse’s mouth on why you shouldn’t even try to monetize your free blog:
If you have already made the mistake of starting your blog on a free platform, don’t wait much longer to move it to a self-hosted platform.
Here’s a quick video on how to install WordPress on Hostgator, which is what I use for Traffic Generation Cafe:
If you think that Hostgator is a good choice for you, I’d appreciate it if you used my affiliate link to get it:
2. Your blog is not about YOU.
Sure we are all narcissists at heart and think that everyone’s world rotates (or at least should rotate) around us.
However, somewhere deep down we know better.
Each reader who comes to our blog is the axis of their own world, and the sooner we realize it, the sooner we start catering to it, the better.
For them. For you. For your business.
Even your About Me page should be all about THEM.
That’s why mine is titled:
3. Negative social proof.
When I come to your blog, I don’t want to see any of these:
Trust me, I understand that you might have a brand new blog and a few lonely readers.
All the more reason to get rid of anything that desperately screams “No one likes this blog; ruuuuun!” and do this instead:
Tools I Used during the Blog Audit
There are really only two internet marketing tools I currently use for all my keyword, competition, and backlink research:
- SEMRush - an awesome tool that allows me to find out what keywords I am currently ranking for (the only one I know of that does that), what my competitors are ranking for, and find great ideas of keywords in demand.
See why I love SEMRush and how I use it to increase SEO traffic for Traffic Generation Cafe, read my SEMRush review.
- Market Samurai - despite all the latest controversy, MS still remains my SEO tool of choice; mainly for SEO competition and backlink checking.
See why in my latest Market Samurai review.
There’s always room for improvement for ANY site.
There are always things that could work better.
There are always new ways to increase website traffic.
There’s always more money to be made with our businesses.
Jackie: I hope you found this audit helpful and will put my tips to good use.
All other readers: ditto.
And if you want a chance for me to audit YOUR site, don’t forget to join TrafficGenerationCafe.com community. Now.
Image source: Painting by Karol Bak