
Let’s start with this oldie, but goodie:
“A picture is worth a thousand words.”
Why is it still on the list of the most used phrases? Probably, because it’s so true.
When it comes down to blogging, a great picture will become the anchor that will catch your eyes before anything else does. Sometimes, it’s the only thing that catches your eyes and makes you click on that link to see what the post is all about.
I like funny pictures.
I never look for images that “fit” the post; I look for images that make the reader think: “Love the picture; wonder what the post it about“.
For instance, this’s exactly what I thought when I saw this post on Facebook from Attraction Marketing Online blog.
When I saw the image, I had to see the post.
Sooooo… Forget the boring. Go with the funny, exciting, unusual. Tie it to your story and you have a perfect magnet.
Where to find great images
There are a few places I personally favor. None of them are easy; all require a bit of digging around.
However, the end result is always worth the effort.
So here are some of my favorite places to dig:
1. Picsearch.com and Pixsy.com
The way I do is by picking a couple of words that best describe the post and adding words like “funny” or “joke” at the end.
I start there and see where it takes me.
2. ICanHasCheezburger.com
Mostly pictures of pets with funny taglines. Always gives me a chuckle.
3. DumbJerks.com
A little bit of everything.
4. xkcd.com
Cool comics you can use freely on your site.
5. FunnySign.com
Self-explanatory: funny signs.
These resources will keep you busy for a while.
Please note: there are certain rules about republishing images on your blog. Some of them you can add to your posts all you want; some of them will require permission and/or link.
How to properly add an image to your post
I talk about this almost every time I do a Blog Audit Friday: make sure your images have ALT tags.
Whether it sounds too basic for you or not, that’s not the question. The REAL question is do you DO IT on your blog. If not, you need to read this.
Ideally, here are the 3 main things you need to pay attention to, plus 2 options, when uploading an image to your blog:
1. Image Name
Before you even upload your image, make sure it’s named properly and relevantly. That means that you shouldn’t name your image based on what it is about, but rather based on what your post it about.
Example:
I added this image to my Link Building: What’s Naughty, What’s Nice? post.
I didn’t name it “half-dressed woman”, although that’s pretty much what the image is of.
Rather, I named it “link-building”, since that’s what my post is about.
2. Image Title
After you upload your image, it’s time to add some relevant information about it.
Why is this important?
Because the search engines won’t see the pretty image you are adding, rather a string of code that tells the search engines that this is an image and this is what the image is all about.
Who adds that string of code? You do. Thus, this is a great opportunity to enhance your post SEO by adding some relevant keywords to the title and alternative description of the image.
Let’s take a look at what it looks like in action:

As you can see, my title is keyword loaded.
3. Add Alternative Text
That’s what is also referred to as an ALT tag (“alt” stands for alternative).
It acts like a description of the image and is another great way to add some keywords.
Note I didn’t say “stuff it with keywords”. Keyword stuffing hasn’t worked in ages and it can have a negative effect on your SEO.
Your description shouldn’t be the same as your title, although it can definitely use the same keywords. I (almost) always like to add words like “image”, “graph”, “picture”, etc. to my ALT tag to make sure it’s different from my title.
4. Image Caption
That one is strictly for your readers.
That’s where it’s good to tie your image to your post if the relation is not too clear.
You can also show off your wit here by adding a joke or sarcasm – both work equally well.
5. Link URL
I almost always leave this one blank.
Why?
Since search engine spiders follow each link they find on a given page, what’s the point of sending them to the one that dead-ends?
Also, I’d rather not send any possible link juice to my images.
There are 2 exceptions I make to the no-link rule: when I want my readers to be able to enlarge an image and when I want to link it to an external resource.
Why You Need to Limit Images
Images are great to have, but they have one great flaw – they significantly slow down your blog.
Two solutions here:
1. Add fewer images
I usually stick to one image per post unless I need to add more to give readers a visual explanation of the text.
2. Use WP Smush.it Plugin
It will automatically reduce your image files, thus improving your blog performance. Look it up in the WP plugin directory.
Marketing Takeaway:
- forget the boring
- 1 cool image per post
- mind your title and ALT tag
- use a plugin to reduce size
Tonight: Interview with Danny Sullivan
Yes, THAT Danny Sullivan. Editor of SearchEngineLand.com, covering Google, SEO, PPC and all aspects of search engines and search marketing – among other things.
The live interview is taking place tonight (Wednesday, Jan 19) at 8 pm EST; you can join us at SERPd.com (direct link: http://www.serpd.com/show/?page=show)
Yours truly will be representing the blogging community and I am planning on asking Danny some question pertaining to SEO in blogging, SEM, etc.
Do you have a question for Danny Sullivan? Leave it in the comments below before the show starts. I will see if I can ask him.
Hope to see you at the show!
Love it or hate it? Comment to show me that you’re alive!









{ 78 comments… read them below or add one }
Well, this is the perfect article on finding and using images. I’m curious, where is the best place to put the credit attribution? I’ve been using the URL link to my source, but have the feeling this is draining away link juice. Not that one can get much juice from a rock.
I usually add one at the end of posts, Astro. I make it look like a naked URL, but don’t actually link it to the source – right or wrong.
Another alternative for interesting photographs is the WordPress plugin, Photodropper, is great for accessing Flickr Common Creative images – well over 5 million at my last glance.
The plugin also adds the user’s details and link as a caption, a requirement for most Flickr images.
The advantage of Flickr is that the images are a variety of amateur, semi-professional and student photographers building up a portfolio – so that you avoid the cliched images of a stock image library.
Paul Odtaa invites you to read: Examples of Blogs
I’ve seen someone else use Photodropper, Paul; I didn’t realize it was a plugin.
I’ll check it out!
I’ve spent the past five years as a ghostwriter creating content for another woman’s business. Now that I’ve launched my own business (still providing content for IMers) I find I’m playing catch-up. Learning where to find great images, how to use them, and understanding the laws surrounding the use of images are on my list of things to do in 2012. Thanks for the great post to get me started!
You are very welcome, Tiffiney, and glad to hear you are branching out on your own.
As far as using images is concerned, I always make sure I publish a link to the source. However, if the source illegally copied the image from somewhere else, I can still get in trouble.
I just choose not to worry too much about things like that and do what I think is right.
Hello Ana, this post was awesome. You always provide so much value to your readers. There is so much to gain from your blog. Thanks for putting out such great information.
You are very welcome, Michael!
Fantastic post Ana.
I have wondered where everyone finds good images to use as they can be such a strong pull for people reading your post.
These sites will help me so much.
Thanks
Giuseppe
Giuseppe Saieva invites you to read: Why Network Marketing? Let Robert Kiyosaki Explain
Glad I could help, Giuseppe – thanks for coming by!
That’s very kind of you, Thomas – of course, any mention of my blog is highly appreciated.
I use morguefile.com and Getty Images for 99% of my stuff. Only because I couldn’t find others that were free or inexpensive. When I googled digital images et.al. the same old list comes up, or bogus links full of ads.
Your list just made my life a whole lot easier! And since it’s from you, I know it’s good.
Thanks, Ana!
Glad to know that I could make things easier for you. That’s my job done!
Another great, informative article Anna.
Always a pleasure, Peter.
Ana,
Loved the post, but is it really Jan 19 already? Your site is just what I need
to help out a newbie blogger.
Thanks
You are very welcome, Ray. And I think it’s way past Jan 19 now.
Ana, I LOVE the way you share such awesome tips. You have opened so many doors for me in my blogging efforts on multiple sites. Thanks for being you!
Matt Wegner invites you to read: Verse of the week- A faithful man will…
Multiple sites – must be keeping you quite busy, huh? I have hard time taking care of one…
Here I found another great post today! Thank you Ana for most useful links. I was using corbisimages.com for my images. Now I have more choices and more venues to wander around!
I like seeing more and more of you on my blog, Suresh.
I checked out your image source site – great photos!
Hi Ana
I loved it and I am alive;). That is something really valuable. You made me understand the importance of caption and alt text otherwise I use to keep that blank and that can help in your SEO provided you do not stuff it. And I always make links open in new tab so that readers can stay on my blog. Great Information!
Lali
You are so very welcome, Lali.
In SEO, every little bit helps, and image attributes can definitely make a difference!
Ana
Great post! Getting more and better images on my blog is HIGH on my to do list. You have some great images on your site… Love the tip for searching for the perfect pic, “picking a couple of words that best describe the post and adding words like “funny” or “joke” at the end.”
Corbett Barr of corbettbarr.com/50-photos-to-inspire-life-as-a-digital-nomad has some great images on his blog (especially older posts) and appears to use a lot from flicker with under a Creative Commons license (just my observation). He’s a great blogger that offers really quality posts… as do you Ana.
All the Best!
Suzy Weiss
Dating Coach for Divorced Women
Suzy invites you to read: Relationship Break Up Advice For Mature Women
I did see that post by Corbett, Suzy – thanks for reminding me of it.
Of course, the difference is Corbett likes interesting images, but somewhat conservative for my taste; I prefer attention-getters.
Thanks for coming by!
just the tips I needed! thanks

Staci Gauny invites you to read: Boring Business Crank it up in 100 days!
Very welcome, Staci!
Thanks for another helpful blog (again – or should I say ‘still”!) – I needed to know that about using the tags
cheers
Pete
You are so welcome, Pete!
By the way, I am still waiting for your guest post.
Ana
I always wondered about Alt text. Good explanation. Now I know its purpose
Glad I could help, Mark.
Great post, Ana. I just finished fleshing out my next blog post and remembered you were going to talk about where to find good images. You not only did that, but described how to use them correctly. Thanks!
Alicia Jay invites you to read: 6 Tips for Dealing with Difficult Clients
Hope you’ll dig up some good ones with these resources, Alicia!
And as always, thanks so much for coming by and always RTing my posts – I always notice and appreciate it!
I have always loved your blog post images, Ana. They set you apart and pique interest!
Thanks for sharing your secrets and for the kind mention and link-love!
All the best,
Mavis
Mavis Nong invites you to read: Blog Traffic- Promote Your Blog Right Here!
You are so welcome, Mavis – your images definitely draw to your content!
Ana
Ana,
Your images are one of the things that really stands out here. Love it, always wonder where you got that from. Thx for sharing your secrets
It’s time to use something unconventional!
bryan invites you to read: Link Building Recipe- Bad Ingredients That Spoil The Pot
If traditional doesn’t work any longer, why not go outside the box?
Have a great day, Bryan!
Cool sources and solid post Ana. I usually get my images at Deviantart and Flickr, perhaps I’ll try those 5 other sites to have a different approach through my posts’ images

Jason Acidre invites you to read: 10 Hard-hitting On-page SEO Strategies to Improve Search Rankings
Sure thing, Jason!
I agree… picture are an additional thing to for your blogs appearance.
Thanks, Mariam!
Hi Ana,
Must be my lucky day
… I used to add images on my posts, but I easily got those from google images. I deleted everything after my hubby pointed out that I should be more careful of copyright. I never worked on exploring other resources, and am glad that I found your post today. I finally decided to add some color (interesting and funny photos) to my blog, and I’ll start with today’s post.
Thanks much, Ana. Been following your blog for quite sometime, but never really implemented most of your tips (Yes, I belong to the larger percentage of your 11K followers who don’t take action, but I will starting today
)….
-Rowena
rowenabolo invites you to read: Why You Should Be An Entrepreneur Despite Your Family and Friends
Today is a great day for a change, Rowena!
Glad you finally decided to say Hello – I love putting faces to numbers! Makes blogging much more worthwhile…
Have a blessed day!
Hey Ana, great sources you’ve got here. I usually go a bit lazy and will search through Google or Flickr for images whenever I can’t make an image myself but the problem is that so many other bloggers do this as well. The images you snag for your posts are perfect because they always tie in and really get others active on checking out the rest.
We’re spending all this time creating great content, headlines and resources – the picture could be the make or break for your post so yeah, definitely don’t skip out on a great way to pull people in!
Murlu invites you to read: How to Create an eBook using Existing Content
Very well summed up, Murray – the picture could make or break your post! So why don’t we pay a little more attention to it; ain’t rocket science.
Thanks for coming by!
Ana:
I always wondered about that URL line! Of course, I should just smack myself in the head because I know I should come here first for the answers! I don’t Google anymore…I Ana.
Cheers
Lisa
You “Ana”? No pressure at all…
Working on your blog today.
FANTASTIC post on images!! I think one of the most important things to remember is to give credit where credit is due. If you can’t find the original artist, then at the very least link back to where you found the photo. Great info!!
Jackie Christiansen invites you to read: Why IS Personal Development Important
Acknowledgment is definitely needed, Jackie.
Thanks for coming by and have a blessed day!
Perfect blog post, Ana. I often search for my images over Flickr and StockExpress. They usually have quality stock images that I need.
I have heard about to optimize your images, you have to place proper title tag, alt tag, … but I think the gurus also advice you should name your image file properly, like link-builing.jpg. In fact, if you do a quick image search on Google for link building, you will see lots of images which file names contain keywords. What do you think, Ana?
Definitely, Mike – I wrote about that in the post as well.
Thanks for another great post Ana. I was starting to get a bit tired of Flickr creative commons – thanks for giving me some other sources. Will also be adding that plug in right away. You rock!
Chris
Chris Dale invites you to read: 5 Ways To Attract More Customers For Free
You are very welcome, Chris!
All images around the blogosphere start looking the same after a while, since everyone gets them from the same place pretty much. These resources should spruce things up!
Ana
Hi Ana, thanks so much for the list of places to get images from. I also don’t mind Istock’s Dollar Bin. It doesn’t seem to have the ‘greatest’ search capabilities compared with the rest of the site, but it does the trick. I don’t mind spending a dollar for an image but spending $10-$15.00 makes for an expensive blog post if you regularly shop on the rest of the site. I will check out the other sites. I believe you introduced me to Picsearch last summer it is pretty good. Thanks so much for this, I often have a laugh at some of your images! ~Jayne~
Jayne Kopp invites you to read: How Do You Like Yourself So Far
There are so many incredible images you can pick up for free, Jayne! I would love for you to start focusing on images that stand out and don’t cost a penny.
Hi Ana,
Yea! More places for me to check out…thanks for the suggestions! I also learned about using the word image or photo in the alt tag to differentiate it from the title. New tip for me. Thanks for sharing it!
Heather
You are getting to be such a knowledgeable blogger, Heather, it’s getting harder for me to find tips you don’t know yet!
Glad you picked up something today – great images will only enhance your already incredible content.
Ana
What a fantastic list! It’s so nice to see something that doesn’t just rehash the old faves like Flickr CC, iStock, and Wikimedia.
I’m a little obsessive about the images in my blog posts, often spending nearly as much time choosing a good image as I do writing the blog post. Clearly, that’s not a good use of my time. I think I’m going to adopt your attitude and go for quirky and irreverent instead. That’s got to be more fun!
That’s exactly what I used to do, Cindy – spend too much time combing the web for the “right” image.
Unfortunately, no one ever notices the “right” image, but they always notice the uncommon and funny ones.
So I made my life easier and increased reader involvement by simply thinking outside the box on this one.
This is good information. I never feel right about using images straight off the web, but sometimes do. It is better to find them from a site that allows ‘borrowing’ of pictures. Just like a writer does not want their words mangled by other sites I am sure the original owners of the pictures don’t want their work misused. I will also start using the ALT and the titles you talk about. I never really knew the benefit of adding these. Thanks for your insight.
I see your point about “borrowing” pictures, Nicole.
However, here’s another side of it: when you “borrow” a picture that doesn’t explicitly say you can’t use it on your site and you link back to image source, that website is getting some free link building. That’s a very good thing.
Just as well as I don’t necessarily mind my content being syndicated all over the web without my clear permission, but as long as they keep my posts intact and link back to me, I get free backlinks.
So there’s definitely an advantage in having your image distributed around the web.
Ah I love funny pictures. I always try to make them funny, as well as relevant to the topic. If the picture is just a funny picture, but has no relation to the topic, you’re just advertising false information.
Pictures are a great way to get people to read your posts. If you find the perfect balance of funny and relevant, then your blog post will spread like wildfire.
Great Post Ana! Keep it coming!
Adrian Padua
Hi Ana, I thought this was a great article about images. I am very new to blogging and have not really been uploading pictures. Also, when I have uploaded pictures, I’ve not been doing it correctly… I haven’t bothered changing their names etc. I am now going to start adding a lot more pictures to my blog, thanks for all of the resources!
Justin
Justin Teoh invites you to read: Recap Of The Six Figure Mentors Marketing Webinar- Free Facebook Traffic
You are very welcome, Justin.
Images are definitely something every blogger needs to pay more attention to.
Hi Ana,
These were some good tips. Regarding images, permissions are one thing that can cause a lot of trouble. In past, I had copied images straight from Google but now I mostly choose from flickr Creative Commons and iStockPhoto.
Leaving “URL” for image is an unheard tip that many people do not pay attention to. Good job in highlighting that. Luckily, I have always left it blank because I did not see any value in adding it(except when image was a banner ad!)
Ishan invites you to read: Ultimate Blogging FAQ- 101 Most Asked Questions
It’s so true, Ishan – we need to pay very close attention to permissions.
I know just linking to the site you got the image from is always a great idea, but it’s not always enough.
To be quite honest though, I try not to overthink those things – I do my best to give credit where credit belongs and move on.
Hi Ana,
I like having images. For regular posts, I try to find an image I can just put at the top as an introduction type picture and usually limit it to one. For pillar articles, like these instructional posts, I think screenshots are just invaluable for visualizing your point.
Richard invites you to read: 5 Traits of an Outstanding Blogger
There’s a lot of power in using the right image, Richard; glad you are using them!
Hi Ana
Thanks for such a comprehensive and informative post. I have had my Gen Y niece do my graphics up until now, but with college starting again and her life getting busier, I’ve been looking for this sort of resource. Thankyou so much for sharing this. Will go check out some of the sites and see if there are images that fit my small niche blog. Much appreciated.
Patricia Perth Australia
Outsourcing this kind of work is always great, Patricia, even if it’s your niece.
And now you know where to look on your own!
Hey Ana,
I know how alt tags are important since Google sent me the first visitors to my first static website via image search. I always use my keyword as an image name.
I do have some great resources where I can get images from for free and without attribution or links but here is where I am confused.
First – I asked a blogger once about the images he uses. They were obviously copyrighted. He had no attribution, no links, nothing. He said something like: “I don’t take it from original site but from another blog so it is not me doing something wrong it is them. This sound like non sense to me. Copyrighted image is that, no matter where you take it from.
Second, I used the image search engine you recommended (I believe the first one here) and when I click on an image it says it might be copyrighted. Well, how can I find out? Where can I go to check if it is.
I see many bloggers using images I know come from big stock photography sites and they say, No, I am not paying for them, I just download the smallest image and use it. How legal is that??
Anyway, I am trying to say that I can see a lot of stuff going on that is confusing, and I also want to have the best and coolest images, but don’t want to get in trouble

Brankica invites you to read: SEO blogger Firefox add-on Free keywords research tool every blogger will love
All good points, Brankica.
First of all, I don’t aim to get my images listed on image searches, because for the most part, that traffic is not targeted. Most of the times, they are just looking for an image they can use on their site, not your content.
I use ALT tags primarily to strengthen my SERP positions for my chosen keywords.
As far as image copyrighting is concerned, it’s a tough one, since opinions differ vastly.
In any way, you are absolutely right: you need to credit the image source to be on the safe side.
For instance, many of the images I use have a copyright stamp right on them – this keeps me out of trouble and gives credit where credit is due.
If there’s no copyright on the image, then I always link to the image source – wherever I found it. Al least that way, I feel more confident using images on TGC.
Also, to answer your question, there is rarely a way to truly tell if the image is copyrighted since images are freely republished so many times, it’s almost impossible to trace them back to the source.
Bottom line: always name your source, even if you are not sure, it was the original one.
All of the places you mentioned are new to me. i use on flickr and compfight to search images, now my resources extend and will go for more.
optimizing images should be necessary and you have mentioned it very clearly. One thing i like to ask, what should be the minimum size of the image and whether we use .png or .jpeg images in out post??
I don’t think it matters in any way what type of image you use or what size it is, Vivek.
Smush.It plugin will do a great job optimizing any image in any size, and that’s all you need to make sure you do.
Hi Ana,
I can’t help but wanted to write this comment to thank you. Not only some great resource for finding images but a clear and detailed explanation on alt text and image caption.
I normally fill up the title and then forget about alt text and image caption. This post really helps me on my next post.
Thanks a lot for sharing.
Lye
Lye Kuek Hin invites you to read: 3 Questions You Need to Ask to Build Your Email List Wisely
You are so very welcome, Lye.
These are some great tips to start implementing on a regular basis and making them a part of your regular post writing routine.
Ana
Thanks Ana! I typically use places like the stock.xchng and other free picture sites but these sites will add some nice variety. I also use Zemanta (WordPress plugin) but I don’t think there is a way to edit the alt tags – unless you go into the code? Hmmm – will have to check on that.
Danielle McGaw invites you to read: The Social Media Secret for Freelance Writers
Those are good resources, Danielle.
My main problem with them – they are BORING. Your image has a lot of power to attract visitors and we might as well use that to our advantage!
Ana