If you’re blogging to build an audience, a guest post for the right blog will likely get you a lot closer to your goal than a dozen of posts on your own site.
But how do you write an effective blog post that will actually bring traffic back to YOUR blog and not just provide the other site with great free content?
Sure, there are some basic things you need to get right to even get your posts published in places where you can attract a lot of your potential audience.
But there is also something you need to consider that many people never think about. And if you forget it, even a “great post” won’t attract people to your site or list.