Your marketing news may 23 2015

Weekly Marketing Skinny • May 23, 2015

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In the marketing spotlight this week:

♨ Google’s Quality Update;
♨ Google has a new head of web spam;
♨ Google-Twitter Firehose is live;
♨ Google Search Console;
♨ Zuckerberg is a funny guy…
♨ What’s a ‘video view’?
♨ Bots now outnumber humans;
♨ Verizon buys AOL;
♨ Facebook’s ‘Call Now’ button;
♨ Google’s ‘Buy Now’ button;
♨ Wordpress online stores;
♨ and much more!

how to increase website traffic

Increase Website Traffic: The Ultimate Blueprint to More Profitable Web Traffic

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It’s simple.

Every website wants to increase website traffic.

Profitable website traffic would be even better.

The kind of web traffic that likes you, devours your content, consumes your products, tells their friends, and comes back – hungry for more.

You know… the legendary kind. The only kind worth getting.

Let me tell you something: you …

3 Reasons To Stop Focusing On Your Audience

3 Reasons To Stop Focusing On Your Audience

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Cat gifs are like bad street-corner evangelists.

The sign is there, begging for attention. It is often paired with a phrase that you are compelled to agree with, followed by a call to action.

The call to action draws the social pressure. “Reshare if you agree” implies that inaction is equivalent to disagreement.

Disagreement means that you hate kittens.

Don’t hate kittens.

Instead, join me in hating the petty ways people attempt to drive engagement with their campaigns — especially on social media.

how to get influencers' attention

Be Memorable: 10 Practical Ways to Successfully Get Influencers’ Attention

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Do you ever feel like the world is a movie with you as the main character and everyone else playing supporting roles (your family, friends) or extras (the rest of the world)?

Sure you do – you are human. You might’ve never thought about it in those terms, but the point is clear: each and every one of us is the axis of the universe as far as we are concerned.

So let’s take that thought and apply it to the topic of today’s post: how to be memorable.

how to quickly convert blog posts into pdfs

Be Everywhere: How to Convert a Blog Post into PDF in Under 60 Seconds

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Understanding the Pareto principle is no rocket science, if you think about it.

“For many events, roughly 80% of the effects come from 20% of the causes.”

In other words, most of the things we do on a daily basis to move our business forward don’t actually make an iota of a difference.

So why …

how to drive traffic with outdated content

How To Drive Traffic with Your Outdated Content [CHECKLIST]

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Let’s start with this tension:

Updating an older, but relevant and valuable post could bring you more blog traffic, establish more credibility, and build more loyal readership faster than writing a new one – at a fraction of time and resources.

And here’s another one before we dive in:

The more you write, the more liability you create for yourself.