I‘ve been making a lot of changes to Traffic Generation Cafe lately – mostly behind the scenes.
You may or may not have noticed, but I think it’s important to share what it is I’ve been doing around here, for what purpose, and whether it’s something you might consider doing on your blog as well.
So here are some of the most notable ones:
Quality vs Quantity
Last week, I wrote about what turned out to be a bit controversial topic – reducing the size of your site and thus improving its rankings by deleting or updating some of the irrelevant, outdated, low-link low-traffic content.
Well, I’ve done even more research on the topic and still stick with my initial conclusions: leaner, more quality-oriented site will do much better in search engines than a bigger over-bloated site with lots of low-quality “filler” pages.
The culprit behind all this is a Google ranking update called “Mayday Update”, rolled out a year ago where
“…pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them.” (Source)
Yes, they are mostly talking about much bigger sites and even more precisely commercial sites, but tying it with the my post above, where Google advises to delete pages with useless outdated content, I am convinced that’s the way to go.
So for the past week, I’ve been doing a lot of spring cleaning around here, getting rid of my Christmas messages, news that are no longer news, and rewriting content that it is still relevant, but could use an update.
Will you see those changes? Probably not.
Will Google? I do hope so.
One more thing I did regarding quantity vs quality of pages: I got rid of my commenting plugin I’ve been using for a long time now called SEO Super Comments.
SEO Super Comments
In short, this plugin generated dynamic pages for each commentator and collected all the DoFollow link juice on those pages, thus providing only one higher quality link back to your site and saving me some link juice in the process.
I still believe that the plugin is a great answer for those sites who would like to remain DoFollow, yet don’t want to give away all their link juice, BUT FOR the fact that it does produce thousands of dynamic pages that are not what we and Google would call “quality”.
Some of those page on my site are actually ranking for keywords, believe it or not, but usually not the type I would add to my chosen keyword list:
(this screenshot is from SEMRush – highly recommended tool for anyone wanting to rank higher on Google.)
See what I mean? Plus, I was ranking for some of my commentators’ names – not sure how you feel about that.
So away with SEO Super Comments.
Welcome NoFollow Free – the plugin that allows me to grant DoFollow links to commentators with 3 or more comments behind their belts.
Mind you that 3 comments rule applies to commentators who use the same name, website, and email on a consistent basis.
If you like to vary your anchor text for instance, as well as you should, you would need to collect 3 comments with THAT anchor text for your link to become DoFollow.
Protects me and still gives you a chance to collect a bunch of DoFollow links from my site – you just have to work at it a bit harder.
KeywordLuv Is Back
Now that I’ve changed my entire commenting system, it only makes sense to bring back KeywordLuv and let you, my dear readers, have your desired anchor text links going back to your site, while still not looking like a spammer and using your first name in the comment section.
Don’t forget: use “yourname @ yourkeyword” for it to work (you can also get rid of spaces there as well).
Notice I said “keyword” singular – please don’t add a multitude of them, hoping your comment will get approved.
As you see, some of these changes are reader-oriented, some are Google-oriented, but I hope that overall they’ll make everyone happy.
Image credit: http://vijaycool.wordpress.com/
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