It’s no secret that not all links are created equal.
Some links are 800 lb King-Kongs (don’t hold me to the number:), while others… well, you get the point.
.EDU and .GOV links are considered more valuable than others simply because you can’t buy them (theoretically speaking of course).
Generally, those sites have been around for a while, carry a lot of trust, have floods of high quality inbound links, and publish valuable information trusted by search engines and readers alike.
Is it a fact that Google will love you that much more if you have a few .edu and .gov links behind your belt? No.
Do you still want to get your hands on as many of them as you can? The consensus says definitely.
With that said, here are some ideas on how to go about getting .edu and .gov links to your site.
1. Traditional commenting
Find .edu and .gov sites that will allow you to post comments, like blogs and forums.
Here’s how to search for them:
- site:.gov “add comment” OR “post comment” “ADD YOUR KEYWORD”
- site:.edu “add comment” OR “post comment” “ADD YOUR KEYWORD”
- site:.gov “powered by vbulletin”
- site:.edu “powered by vbulletin”
Just copy and paste these commands into your browser and don’t forget to ADD YOUR KEYWORD!
Once you find sites that will allow comments, make sure they will let you enter not just your name and email, but your website URL as well.
As you know, once your comment is posted, your name will become the anchor text that will link back to your site.
Word of caution: be extremely careful with your comments. In my experience, it’s very hard to get your comments approved even if you really try to add value to the discussion. I suppose we have spammers to thank for that.
A great resource for more search commands:
2. Just ask
If you are a friendly fella and are not afraid to ask, I’ve got a great .edu link building method for you.
All you need is a willing college student!
Many schools allow their students to publish blogs or just a personal page of sorts.
All you need to do is find a student (friend, cousin, neighbor, supermarket clerk) and ask them if they might be willing to help you out. 9 out of 10 times they will say yes.
Write a couple of value-ridden articles on some topic, add a couple of links to them and you just got yourself some valuable link juice back to your site.
Don’t know any college students? There’s always Craig’s List and bartering.
3. Students = inexpensive help
This .edu link building strategy came from Joe Whyte of HybridSEM. I’ve not had a chance to test it out yet, but it sounds like a very viable link building strategy.
If you have a project you’d like to outsource, post an ad in the Help Wanted section on campus websites.
The ad will include a link back to your site – nice!
Getting .edu links naturally and ETHICALLY can make a huge difference to your high search engine ranking optimization and with these tips you’ll definitely get a nice surge in your SERP standing.