10 Ways to Explode Your Web Traffic Conversions Today

10 Ways to Explode Your Web Traffic Conversions Today

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web traffic conversionsAs a reader of Ana’s blog, I’ll assume you are confident about generating traffic to your blog.

However, if your site has goal is to get someone to optin to your emails, boosting your traffic conversions will get you a far bigger increase than boosting traffic.

Consider this scenario:

  • Your blog is getting 10,000 new unique visitors per month and is converting 1% of them to email opt in (100 signups). This is a common conversion rate for unoptimized blogs.

  • Pretty easily, without using aggressive techniques, you should be able to boost that to 5% or higher (500 signups).

If you focused on traffic for your low converting blog instead of focusing on the conversion rate, you would need an additional 40,000 monthly new unique visitors to boost your optins to 500.

I can tell you boosting your conversion rate from 1-5% is infinitely easier and cheaper than acquiring 40,000 targeted new visitors.

In fact some tiny little changes can often have a huge impact on your traffic conversion rate.

Here are 10 things you can do right now to get more visitors converting.

Remember to test these to ensure they are working for you. When you implement them, please comment below and tell me how they work for you.

Note some of the screenshots below are from my blog analytics software Informly. Some of this data is available in Google Analytics, some is not. Let’s go.

1. Get more traffic from your high converting traffic sources

Stop measuring vanity metrics like traffic volume and start looking specifically at the sources that refer you the highest converting web traffic. This can have a huge impact on your conversions.

Side note: to measure your conversions in Google Analytics, you need to set up Goals.

You can set up individual Goals to track various actions, like transactions with a minimum purchase amount, or the amount of time spent on a screen, or email list signups.

Here are the instructions on how to set up Goals in Google Analytics.

In my case for the last month I had 300 traffic sources, 69 of which referred more than 10 visitors.

The highest converting source converted at 38%; the lowest was of course 0%. In fact almost half of them converted at 0%.

I would take 1 visitor from a site converting at 38% before I’d take 1,000 from a site converting at 0%.

You can read more about finding your best converting traffic sources (or your competitors’, if you are just starting out) from Ana’s “Mommy, Where Does My Traffic Come From?” free traffic report you can get as a subscriber to her free Bite-Size Traffic Hacks email series.

2. Use landing pages for guest posts

If you are doing guest blogging, rather than sending that traffic back to your site, send them to a landing page instead.

I tested this recently with a guest post that generated 100 visits. I set up a landing page based off this free template and also split tested this with my own design.

Landing Pages

As you can see, traffic to the Informly homepage converted at 0%, traffic to my blog (agency talk) and sales page (agencies) converted at just under 10%.

Traffic to the landing pages converted at 30-40%, with the free landing page converting at 46%. I’ve had this as high as 68% from other sources.

Suffice to say, use landing pages.

3. Embrace the 70 / 30 rule

When you are starting out blogging, your goal is to build a readership that shares your content.

Sharing means exposing your content to new audiences.

If you are starting from scratch like I did 10 months ago, the easiest way to do this is send most of your best content to other blogs. If you don’t do this, you will be wasting your time talking to yourself (as I did for many years on my last blog).

My exact strategy when launching Informly was:

  1. Create a few great posts on my own site.

  2. Send 70% of my posts (including my best ones) to other high traffic blogs in my niche (I had guest posts on softwarebyrob.com, problogger.net, thinktraffic.net, firepolemarketing.com, speckyboy.com etc).

  3. Keep 30% of my posts for my own site.

Once I started to build a decent following on my own site (I’m now getting 15,000 monthly visits, 6,000 people on my list, up to 200 tweets for some of my best posts), I switched this back to 30 / 70.

Now when I create epic posts on my own site, they do get shared to new audiences and I get to keep all the traffic for myself. However, without a list and an audience, this isn’t possible.

It’s the sharing that is key. Even if you do have a lot of eyeballs on your content, if it’s the same eyeballs, then it’s not going to convert.

An easy way to keep an eye on this is to look at the new vs repeat visits in the audience overview in Analytics. My new visits are 61%.

The higher this number, the more people will convert.

4. Know your most engaged people

If you want more conversions, you have to know who is most engaged and create content that they will love.

You can do this a number of ways:

  1. Install analytics software like Informly (shameless plug) that gives you lists of all of the people converting on your site, who is visiting the site the most, and how to connect with them on social media etc.

  2. Look at those who have converted through your email autoresponder (it will also give you limited information on their habits on your site).

  3. Look at who has read your content and become a customer. Who they are, where they hang out online, what types of sites they like etc.

  4. Pay attention to your email and blog comments and get to know who they are and what they are looking for

Conversions are about relevance, so if you can create content that is more relevant to your audience. They then will share it, they will convert, and they will attract other highly engaged people.

5. Have a content-specific opt-in bribe

Having a bribe or incentive (like an ebook or report) for people to opt in will generally increase your conversions.

However you can increase conversions even further by having a specific opt in bribe for specific posts.

For example look at what Hubspot does – there are some smart folks over there.

This is their option on a page that talks about the downsides of display advertising. It represents a good alternative to display advertising.

This is the opt in that displays on their post that gives 6 opinions from experts on marketing strategies.

See what they did there?

You can do this easily enough by having a default opt in and then for certain posts replace it with a specific opt in for that post.

I have tested this on my own blog and it increased conversions for that post by 40% over a typical post conversion (full disclosure: this wasn’t the only thing that was different from a normal post).

6. Test conversion locations

You can boost conversions considerably by testing different conversion locations.

Here are some options and what is working for me. Test for yourself and do what works.

  • Sidebar opt-in. I don’t currently use one because I tested taking it out and conversions were unchanged. No point having something there that doesn’t do anything.

  • Scroll box opt-in. Once I started using this, my conversions went through the roof.

  • Homepage feature box. Very good for conversions. I’m not currently using one because my main goal is software signups, but I will introduce one on my blog homepage soon.

  • Hello bar. They convert well, but I find them intrusive, so I use it only for certain promotions.

  • Pop up. I find them intrusive, but they can work well. Pippity has some advanced settings that make them more bearable, but I still don’t use one.

  • Post footer. A must for bloggers. Get people when they have shown they love your content (i.e. they’ve read it) and customise it for each post if you can.

There are others, test what works for you and stick to it.

Listen to this great list building webinar with Shane MeLaugh to learn more about testing your opt-in forms the easy way.

7. Structure your content like a copywriter

As a blogger / content marketer, your job isn’t just to write.

Your job is to sell.

So learn from people who know how to sell – copywriters.

Here are some general copywriting strategies that will help to encourage your blog visitors to convert:

  • Write better blog post titles. Make them clear, offer benefits, create intrigue, get noticed and include social proof if you can. Awesome example: How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget.
  • Make your posts clearly address a problem – one that your readers have. In this post I’m addressing the problem of having visitors, but not enough conversions.

  • Present excellent content that solves the problem (more later).

  • Borrow credibility (name drop, use social proof, use real data, research etc, link out to other authority blogs). I’ve done all of that in this post if you noticed. Did I mention I was on Problogger? G’day, Darren, if you’re reading this.

  • Clear call to take action below the post that also solves the problem, but in a more comprehensive way. For instance, read the post to learn the theory and download this template to implement it (I do that in this post too).

  • Include testimonials of case studies that relate to the call to action. For example, if my call to action was to get you back to my site, best case I’d include a testimonial about the results that one of my users is getting as the call to action.

  • Reverse all risk (address their objections and lower friction and risk). Putting a security lock on the opt-in, a message about not sending spam, etc. can increase opt ins. Address any objections to opting in.

That’s just one structure that I’ve adapted from Dane Maxwell’s copywriting checklist, just one example of how you can apply copywriting to blogging.

8. Wipe your sidebar clean and have 1 clear goal

So many blogs make this mistake. They just aren’t clear enough about what they want.

If you aren’t clear, then your readers won’t be clear.

Why do landing pages convert so well? Because they remove choice and make it easy and clear to opt in.

The more stuff you have in your sidebar, the more choice people have and the less clarity they have around the goal of the page.

Here is a list of sidebar widgets I’ve removed from my blog:

  • Recent posts (not needed, people know they can get recent posts from your homepage)

  • Popular articles (bad idea, instead have a list of articles that you know to be highly converting or highly shared. Popular articles are usually based on view count or comment count, neither of which is going to boost your conversions)

  • Banner advertising (it will kill your conversions and you probably make very little from it anyway)

  • Latest tweets or social media activity (people can go to Twitter if they want your latest tweets)

  • Navigation (I put mine in a tiny list up the top to get them out of the way)

  • Opt in (no, I don’t have a sidebar option, they don’t convert well for me)

Start removing stuff from your sidebar and measure the results.

9. Split test post titles

Copywriters know that the headline is the most important part of the copy.

Same thing with blogging and there’s a really easy way to improve your headlines – split test them in your email autoresponder.

Here’s an example of the results I got when I last did it.

I sent half of my list an email with the subject ‘1 simple secret to skyrocket the quality of everything you do‘ and the other half the subject ‘How I hack excellence with 1 simple trick‘.

The title that mentioned the word ‘hack‘ got a 12% higher click through rate. So I updated the title of the post to the winning title before I shared it on social media.

The title that appeals to people is more likely to be shared – more shares equals more new eyeballs, which equals more conversions.

This post became one of my top posts this year so far.

10. Benchmark against the best and stop creating good content

The number 1 thing you can do to boost your conversions is create better content.

Most of the time when people are creating content, they create good content.

The problem with creating good content is people already have access to great content, so why would they settle for good?

For example, in the content marketing space, people can get amazing content from Hubspot, KissMetrics, Content Marketing Institute etc.

If I wrote a good post on content, why would someone bother to read it?

I benchmark my content against the best and I make sure it’s every bit as good.

That means:

  • Doing my absolute best to create nice graphics that support my posts and a nicely designed site that is on par with something like Hubspot (I fail sometimes, but that is what I aim for)

  • I create detailed guides like KissMetrics that are 3-4,000 words long and full of specific actionable information. Again, as a solo founder, it’s hard to create stuff as good as KissMetrics, but if I can’t, there’s no point, so I continue to strive for that.

  • I use SlideShare for summaries of larger posts and try to make them well designed, informative and actionable in their own right – like the Content Marketing Institute does.

The key here is to raise your expectations.

“Good” is not good enough, if your competitors are great.

You can’t compete on quantity because you don’t have the resources, but you can compete on quality, if you take your time and raise your standards.

And if your content is great, then it will get shared, which will boost conversions.

Test these out and report back

I hope this has been useful – if you have any comments at all, please leave them below.

I’m particularly interested in hearing from you if you have had big jumps in conversions and what has worked well for you.

Dan Norris

I’m Dan Norris, the founder of blogging analytics software Informly. I’ve written a 30 page ebook on all of the strategies I use to create content that converts. You can download it for free here. This is what one of my readers recently said about me “Dan, your content is epic, you’ve taken over Neil Patel as the go to man for online marketing for me.”

 

 

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54 Comments (click here to leave a comment)

  1. Excellent article, Dan! As for wiping the sidebar clean, is there anything that you specifically would recommend keeping? I’m unfamiliar with the scroll box opt-in. What is that and where would it be placed on your site?

  2. Thank you for all of this great information. There is so much I still have to learn, but you have really packed a lot in here that I didn’t know!

  3. Maketta

    That was a very enlightening blog post. I believe I need to remove some of the ads in my sidebar. I belong to a site where people give you feedback on your sites and that was some of the feedback that I was told. So, I am going to definitely have to remove some of the ads on my sidebar. Thanks for sharing those awesome traffic tips!

    • I’d have to be paid a lot to deliberately send my traffic away to another site. I think a solid business model will outperform CPC on banner ads for most small business bloggers.

  4. Very useful tips for me, I am totally newbie about traffic conversions. Thank you for this awesome article, Dan.

    • Going up is better than down. I get a lot of unsubscribes on my list which is a bit of a worry but I’m fixing that with Infusionsoft by sending people much more relevant emails (hopefully – early days).

  5. Great post Dan. You’re right about putting banners on your site, really bad click through rates plus if you have too many of them they have an affect on load times. Just not worth the hassle and like you said when people are presented with too many choices they choose to do nothing a lot of the time. Clarity is key.

    • Thanks Tyronne agreed. I think in most cases it’s because people haven’t worked out a way to make money from their blog yet so they try 20 different things. It’s hard work getting people to pay for something but I think some sort of product or service where it’s super clear for people is a better way to go in most cases.

  6. Another of your very actionable posts, Ana.
    I like the 70/30 rule. And if we mix them with the Landing Pages it should work really well I guess. I was thinking to try the landing page stuff last week, and now you’ve really convinced me to do so.
    So, next week I’ll be testing it and I’ll share the results.

  7. Awesome actionable tips Dan… thanks….
    Most of the above tips work with ecommerce stores in someway.. however.. do you think .. is there any other tips that are ultra specific / must do for a ecommerce stores like us..

    We have a pop..up opt-in right now..but sadly its converting less than 1%…

    Thanks again for sharing.

  8. Hey Dan

    Your post made a lot of sense to me.

    I’ve been planning on making changes to my blog for some time and this came along at just the right time.

    I removed all of the banner advertising from my site as it doesn’t really convert that well and also removed 99% of the widgets from my sidebar.

    Currently I only have a widget with posts with the most social shares and I made it sticky so people can always view it. I got rid of the opt in as it doesn’t convert very well there.

    I’ve also added a slide in opt-in and that has certainly improved opt-in rates already!

    Thanks for some great advice and for sharing!

    Tim

    • Solid! You sound more ruthless than me! I checked your site and it looks like the scroll opt in comes up underneath the total shares widget. It also comes up straight away which makes it more of a pop-up. The idea of the scroll optin is it loads as people are reading the post so they are already engaged with the content and it grabs their attention.

      • Hey Dan

        I take your point about the scroll opt-in. I just realised I had the settings all wrong. It now only shows up as visitors scroll down at least 75% of the page.

        On my browser the scroll opt-in is in the right hand margin rather than underneath the total shares widget. I’ll need to check it out on other screen resolutions. Thanks for the heads up!

  9. hi Dan,
    it is true that a new blogger should write some quality content and divide the number of articles to 30/70 share. Of which the 30 is for his own blog and 70 is for the guest posting. At the start of the blog, it is quite useful to register your online presence.

  10. Hi there,

    For some time I have been trying to understand how “Goals” work in Analytics, but I can make absolutely no sense of them :(

    What do you think is the best way to ascertain which pages convert better from a mailing list subscription point of view?

    TIA

    • Mark (Superticker)

      For goal conversions, Google Analytics (GA) typically tracks a specific page load. For example, if your Thank You page immediately follows your opt-in form, you can configure GA goals to track the Thank You page landing as a goal. With a little JavaScript, you can also track on-page actions (e.g. playing a video or clicking on an off-site link) via a TrackEvent() call.

      If your so-called “goals” don’t have specific monetary value, then configure Advanced Segments for tracking such “pseudo goals” instead. Advanced Segments can track anything GA goals can track–and more (e.g. include demographics)–and the setup is much easier. But if your conversions *do* have monetary value, then setting up GA goals is the right approach because the conversion report will assign monetary value to each of your web pages leading up to that monetary conversion, and you can get a conversion funnel report with each GA goal tracked.

      • Hi Mark,

        thanks for that.
        What you say is all good and well, BUT… my problem is that when people subscribe to my list, Analytics ignores that action.
        I am with MailChimp and what happens is that when someone clicks on the “subscribe” button a new window pops up so they are not on my site any longer and their visit cannot be recorded, or, should I say, I don’t know how to do it.

        I have had a look at “advanced segments” but there was no obvious way to trick Analytics into telling me what was going on.

        Am I making any sense?
        (What you need a double degree AND a PhD to use analytics beats me… :) )

        TIA

        • Mark (Superticker)

          There are two separate issues here. The first issue is tracking an action on your “own” site (or web property). That’s straight forward. For the subscribe “form” button, write some JavaScript such as <form … onsubmit=”_gaq.push(['_trackEvent', 'email', 'subscribe']);” … > … </form>

          I randomly picked _trackEvent instead of _trackPageview (for a virtual pageview) so the button push isn’t counted against your GA pageview count, which is the typical approach. But either call will work. You now need to configure GA goals or Advanced Segments accordingly to track that action by either tracking that event or virtual pageview.

          That will tell you that they pressed the button for subscribing, which occurred on your “own web property”. As to what happens on MailChimp’s web property (Did they really “complete” the subscribing process?) is _another_ issue. It would be up to MailChimp to send google beacons (with your GA account# and domain hash) on your behalf to report what’s happening there. I would start by configuring MailChimp to do this as discussed here: http://mailchimp.com/resources/guides/html/how-to-use-google-analytics-with-mailchimp/#chapter-02-google-analytics-tracking

          That setup seems to configure MailChimp to track clicks that happen within the email MailChimp sends out (an interesting feature), but a similar setup with be required for tracking a “completed” subscription action. Hmmm. This URL might explain that. http://therichestweb.com/2012/09/17/tutorial-tracking-email-signups-with-mailchimp-and-google-analytics/

        • Ana Hoffman

          I am with Aweber, not MailChimp, Tia, and in Aweber, there’s an option of either choosing an Aweber-hosted thank you page or your own custom page hosted on your site, like this:

          Do you have such an option in MailChimp? Once you add your own thank you page URL to the form, that’s the page you add to GA when setting up a goal.

          Let me know if I am on the right track responding to your question.

          (The boys seemed to be going super-technical in their responses to you, lol)

          • Hi Ana,

            yes, they are going super-technical. I need to be doing some serious studying here… The Chimps have given me some clues as well, so let’s see what comes out of all that.

            In any case, Ana, I have a couple of questions for you as well…
            Do you mind sharing your subscription rate? Is it closer to 1% or the 5% Dan is talking about? 5% would be pretty amazing. For now I am closer to 1%…
            To improve on that I am thinking of getting a subscriber box like yours. Is that WPsubscribe? If so, the link in your black box is not working…

            Also, I wonder what a reasonable unsubscribe rate would be. I have just started getting serious with my mailing list, so I am not too worried and I know subscribers die of natural death after a while (or I might just kill them off if they are too inactive…). So, over time what would a “natural” turnover be, over which you have to rethink your strategy in order to keep your subscribers engaged?

            Thanks In Advance (or TIA) :D

            • Ana Hoffman

              1% overall subscription rate is fairly common for blogs.

              Some of my forms convert as high as 40%, for instance this page: http://www.trafficgenerationcafe.com/increase-website-traffic/ (it makes sense since I use it more like a landing page); some forms at 7% (my home page), and my sidebar at less than 1%.

              I do know I can do a few things to raise the rate, but just don’t have the time to play with it. :)

              For more numbers to benchmark yourself against, take a look at this post: http://marketingland.com/study-2012-email-marketing-metrics-identify-of-top-peforming-industries-40548.

              TIA? I learned something new… lol

              • It depends what you are measuring too. I am specifically measuring ‘new unique visits’ to email optin subscription. If a good deal of your traffic isn’t new then they will be less likely to subscribe because a lot of them would have seen the offer before a lot are probably already on your list (if you don’t have smart CTAs’). So I think new unique to email conversion is a better metric to measure to work out how effectively your site is converting.

                I would want mine to be over 1%. For 10,000 monthly visits that would only be 100 email signups. Given people who don’t double optin, people unsubscribing, not opening emails etc it’s hard to imagine building anything off 100 optins a month.

                Mine is 3.5% (also includes signups to my app) but I’m using no aggressive strategies like pop-ups, welcome gates etc and I’m not even optimizing my homepage for email optin which is by far my busiest page. I think I could probably double that if I specifically optimized the whole site for it but to me it’s much more valuable to get a trial user than an email optin.

                Some of the sites I have seen get as good as 7.7% (in our industry) and some that haven’t implemented a lot of the strategies get around 1%.

                Hope that helps. You’d be amazed how much the conversion rate changes when you make little changes.

              • Ana Hoffman

                Forgot to answer your second question about the plugin I use: all my forms are currently hard-coded (I don’t use any plugins, just Aweber code), but I do use Sticky Profit Builder to make my optin in the sidebar sticky.

                What did you mean by the “link in the black box”?

    • The best way is to have someone put in a little bit of JavaScript on your optin forms that pushes an event to Google. I cover that in this guide if you want to have a crack at it or send it to your developer http://inform.ly/actionable-analytics/

      In terms of working out how well each page is converting Analytics doesn’t actually make it that easy to do. You can do it easily for landing pages which are basically pages that people land on upon their first visit to your site. To do that within Analytics on the left Click Content / Site Content / Landing pages then up the top click Goal Set 1. That will add a goal conversion rate as the first column so it wil show you what pages are converting well. .You can sort by the goal conversion rate and you can also click advanced to filter out pages with only a few visits. Here’s mine if that helps:

      http://screencast.com/t/qX6WYCz7c23P

  11. Hi Dan,
    I am really impressed with the 70-30 rule..It’s definitely a great strategy for building an audience..Once a loyal fanbase is established,traffic will flow freely without much effort from our part..There will always be shares and retweets for awesome content.

    • Thanks Joe, yeah I think it helps to do the offsite stuff while you are building an audience. A lot of people end up talking to themselves because they haven’t built an audience yet.

    • I’m with Joe.

      That 70-30 rules is a pretty solid way of generating traffic initially to your blog.

      Like Dan said you can do it wrong for a long time before you make that mindset change and realize what you have to do vs what you want to do.

      Knowing what you have to do can make a big change. I know I have fallen victim to this a few times.

      Dan,

      I am with you on the sidebar. I always advocate to take out the stuff that isn’t focused on your goal. I mean a search box, tag cloud.

      I tend to suggest to people to test to see if it makes any difference with them there. If they don’t, take them out.

      At least in that situation, they are learning for themselves rather than me telling them.

      Great post.

      • Yep good call. I have done 28 conversion reviews this week for people’s blogs and this is one of the most common problems, just too much clutter on the page and no clear visual goal. Just fixing that alone has a huge impact on conversions.

          • That sounds like a landing page. It’s pretty hard to do that with content for lots of reasons – one being the text ends up being too wide and difficult to read, if it’s narrower the theme looks old school. I think the sidebar is fine, and the optin sidebar probably generally converts well but test for yourself to see what works with your audience.

      • Ana Hoffman

        PLEASE don’t take out the search box, Iain. Just yesterday, I was at a couple of blogs looking for some posts to link to in my new post, but because they had no search box, I ended up leaving and they missed out on a link from Traffic Generation Café.

        • You could have used site:www.TrafficGenerationCafe.com “search term”

          But that does take more time to use.

          Honestly, you have to do some test to see whether people use it or not. I like how you have yours in the footer though.

          At least you get it out of the side bar.

          • Ana Hoffman

            I could have and I have. But as you said, who wants to go to great length to link to someone’s content, right?

              • I do this all the time. I never use WordPress search it’s horrible. You literally put in the exact word of the post and it doesn’t show up on the front page of results. If you simply go into Google and put something close to the name of the post and the name of the blog Google will do a better job at finding it every time.

                I’m looking at installing this plugin https://swiftype.com/ which looks like a great solution.

                The search box itself though doesn’t add much clutter so it has survived the cull on my site (just).

                • I thought about using a plugin, but then I decided just to get rid of it for the time being.

                  At some point I may add it back in the footer like Ana has done. I like that idea.

  12. Hey Dan, nice to see you here.

    I absolutely agree on the 70/30 ratio as it helps to build authority and network with senior bloggers, which always helps in the long run. Some of my best posts, even those written in early 2012, bring me traffic after so many months!

    Regarding opt-ins, I know that its good to have opt-ins at multiple places but for people like who don’t have much coding knowledge, how do we do it? I have MBP subscribers magnet plugin but I read in a review that it creates additional / duplicate database and slows down your site; hence, I removed it. Can you suggest some tools?

    Landing pages – The idea to link to landing page is good but many bloggers don’t allow such linking. What to do then?

    ~ Chitra

    • Hi Chitra, if they don’t allow it then don’t do it I guess but I would just put the link in there by default and you’ll find most don’t mind. The fallback is just having a highly converting blog. If your blog converts at 10% then you should be able to convert a lot of the traffic. If it converts at 1% or less like a lot of blogs then most of it will be wasted traffic.

      In terms of tools all of my optin boxes are custom but I have seen some great tools around. Lead Pages for landing pages is great. Lead Player for putting optin forms in YouTube videos is great. OptinSkin looks awesome (although I haven’t used it). Fresh Forms for Infusionsoft users looks awesome. Welcome Gate is a plugin that is free and does a great job if you want to go down that path. Pippity looks to be a pretty good plugin for optin boxes. I think it’s smart enough to display them for only certain traffic too so you coul potentially get around the landing page thing by including a pop-up just for visitors from your guest post.

      I use WP post snippets to embed little optin forms inside blog posts if I have to do that. You can see that in action on this post http://inform.ly/6-hacks-to-boost-the-conversion-rate-of-your-content/.

      I also use WP Post Signature for my below post optin which you can see at the bottom of that post and Dream Grow Scroll Trigerred box for the scroll plugin.

      Generally to set up all of the tracking properly you’d need a hand from a developer for a lot of these but it’s worth the small investment IMO.

      Good luck!

  13. Dan – you’ve hit the nail on the head with each of these points. The one which stood out for me was your 70/30 rule which logically makes sense. I have started to apply this approach (though not sure on the actual percentages) and it also builds your personal brand in the process.
    With the sidebar, you mention how this should be wiped clean. Does this mean we shouldn’t have anything or a single CTA e.g. free report opt in box

    • I think you just test what works. At the moment I don’t have an opt in in my sidebar because I find the scroll converts better but generally most people would have something there. I guess the point is that the more stuff that is in there the less you will convert people to the main goal.

  14. Another great post, Dan.

    Definitely lots of actionable tips. I was just wondering what you mean by a scroll box because I thought that would be in your sidebar. Do you have any recommendations about which one to use?

    Cheers