Did you know that when it comes down to getting more Facebook fans for your page, more people are interested in buying fans vs doing it the “old-fashioned” way – by actually working for it?
As I was doing a quick keyword research for this post with SEMRush, I noticed one glaring trend:
- keywords that mentioned “buy” had over 5 times more search volume!
Take a look for yourself:
“buy Facebook fans”
“get Facebook fans”
What I find even more interesting and amusing is the fact that “buy TARGETED facebook fans” is the second most searched term for “facebook fans“.
Well, all the best to those who are looking to buy “targeted” FB fans, but you and I have real work to do: find creative ways to get more Facebook fans the right (and only) way.
This post is a part Ana's of Bite-Size Traffic Hacks newsletter.
Should you decide you want to see more simple and actionable traffic hacks in your email inbox, plus get a FREE copy of my brand new “Mommy, Where Does Traffic Come From?” traffic report, simply add your email address and click “Yes, Send me my FREE report” button to the right.
Why Drive Blog Traffic to Social Media?
Before I actually get to the point (this is the talkative introvert in me talking), I need to address the question of sending your blog traffic away to social media.
After all, the whole point of developing presence on social media is to increase YOUR website traffic, right?
So why encourage them to leave?
My strong advice is DON'T do it.
Too many choices lead to making NO choices.
Instead, choose ONE social media network you want to build and stick with it.
Do you want to get more Twitter followers? Then make it all about Twitter.
Do you want to build Google Plus presence? Then Google Plus it is.
Are you working on getting more Facebook fans? Yep, you got it.
So why send your traffic away at all?
Social media is the best “reach multiplier” I know of.
One more fan on Facebook might equal hundreds, if not thousands, more eyes to see your content on Facebook, like it, and follow it back to your blog.
That's the only reason it makes sense to send your readers off your blog: SO THAT they can bring back even more readers.
Get More Facebook Fans via Your Blog
Back to getting more Facebook fans.
There are several ways I use Traffic Generation Café to promote my Facebook fan page.
1. Sidebar Facebook Widget
This is one of the most obvious ways to do it: place the FB widget in your sidebar.
A couple of pointers to help you make the most of it:
- might not be wise to add the widget if you have just a handful of fans – might actually work against you as negative proof;
- choose to show your fans' faces – readers are more likely to like your page if they see other faces they recognize; stronger social proof';
- use an action verb to encourage your readers to like your page – “LIKE” or “JOIN” make sense;
- show enough faces to make the widget stand out, but not too many to overtake your sidebar.
2. Contact Page
I find it a great way to kill two birds with one stone:
- cut down on the amount of junk emails I used to get before I made this change;
- encourage my readers to start discussions on my fan page.
This is what it my contact page looks like:
3. Make it your Call to Action in posts
Two more ways to get more Facebook fans via your blog – they are more on the technical side:
4. Close post comments
I used to never close comments on my posts, no matter how old they were.
However, the clever pesky comments spammers got to me.
They were so good at finding the pages with high PageRank to leave their spam comments, that they forced me to start closing comments on posts 90 days or older.
However, I closed them with a bang: it's now become yet another opportunity for my readers to become my Facebook fans:
5. Link your Facebook fan page in author byline
Every post you publish displays your name as its author, usually somewhere by the post title.
By default WordPress setting, that name is linked to your author page.
In my opinion, it's a waste of a great opportunity to direct your traffic to where it makes the most sense; in this case, to your Facebook fan page.
Get More Facebook Fans via Personal Profile
Chances are you've got many Facebook friends on your personal profile who are not really friends.
They are your business connections that should really be your Facebook fans.
It's good to reserve your personal Facebook profile for real friends and family and move your business friends to your Facebook fan page.
Two ways to do it:
6. Invite friends to like your page
Make sure you use Facebook as your personal profile and not as your Facebook fan page before doing this.
With your admin panel enabled (see the image above), you should see the “Invite Friends” section in the bottom right corner.
Now all you need to do is to invite them to become your page fans.
Since they are already your friends on your personal profile, that means they already like you. Might as well like you in the right place – your fan page!
7. Stop accepting friend requests
Yet another way to get more Facebook friends in the spirit of separating personal and business sides of Facebook:
- stop accepting friend requests from people who you'd rather connect with on your fan page.
Here's what I do:
1. Pull up the list of your new friend requests.
2. Click on the profile of the person you'd like to get back to.
3. Click on “Message”.
4. Send them a message explaining that you'd much rather connect with them on your fan page rather than your personal profile.
Quick tip: to save time, save the message template as an Everynote, or a text document, or whatever else you use, and simply copy and paste it when going through your friend requests.
I personally use Text Expander for Mac to do something like this quickly and efficiently.
Here's what my message says (use it for inspiration, not copying):
I've recently noticed that I've been missing a lot of messages and wall posts on my personal FB profile.
Truth is I am trying to keep my personal Facebook personal, but I am very active at my FB page at http://www.facebook.com/TrafficGenerationCafe.
I'd appreciated it, if you connect with me over there.
Otherwise, my family just gets confused when I post business/marketing stuff to my personal wall.
You can send the same message to your current friends who you'd rather “migrate” to your fan page.
More Ways to Get Fans through Personal Profile
I am mentioning the following two ways only because they are available to you, NOT because I'd advise you actually do it.
You can quickly annoy your potential followers or, worse, get your page banned by many of them in your overly-zealous efforts to get more fans.
(Don't) “Invite email contacts”
This option is under “Build Audience” in your page Admin Panel.
It allows you to import and invite email contacts from certain email services and autoresponders.
Why you shouldn't do it because it…
- annoys people;
- breaks trust;
- gets you spammed and banned.
(Don't) “Share page”
See image above.
With this option, you can share your fan page on a friend's timeline.
Something that most of your friends won't appreciate, I bet.
This is the kind of strategy Empower Network might teach their folks to do – another great reason to stay away from it.
(Sure it's a cheap shot on my part, but I couldn't fight the temptation off, plus I need to build internal links to my EN review to rank it higher on Google. 🙂 )
Even More Actionable Ways to Get Facebook Fans
8. Like more Facebook pages!
Remember we talked about installing a Facebook fan page widget in your sidebar?
And remember I said to make sure to show faces in that widget?
Well, here's another way you can use those widgets on OTHER blogs/sites to your advantage.
In our day and age of extremely smart (at times, to a scary degree) activity tracking, when you visit another site, Facebook “recognizes” you (when you are logged into Facebook, of course) and uses their widgets on other sites to make you feel right at home.
By displaying already familiar faces in those widgets.
For example, when I go to Slideshare home page, I see a huge Facebook widget that's hard to miss.
I recognize a lot of these faces; don't you?
These are either existing fans, or friends, or friends of friends, friends of fans – your typical “six degree separation” of social media.
My point: the more great and highly trafficked Facebook pages you like, the more people will see YOUR face in those widgets.
And the more people see your face, the more they want to check you out; human nature, right?
With this strategy you'll kill two birds with one stone:
- get more Facebook fans AND
- build a stronger online presence and brand.
9. Install Facebook comments
Another great way to spread your Facebook wings: install Facebook comments.
And I am not suggesting replacing the native WordPress commenting system – many of your readers still prefer to use it over any other third party system, like Disqus, Livefyre, etc.
Use it in addition to the native system.
There are several advantages to using Facebook comment system:
- Facebook values comments above likes and shares, so this way, you'll be increasing your Edge Rank.
- When someone leaves a comment via a Facebook comment system, that comment is usually published on their timeline = more exposure to you and your content.
- If you choose to close WordPress native comments after a certain number of days (for instance, 90 days at Traffic Generation Café), you can still keep FB comments open.
This is the part where I start hearing a bunch of objections:
But… but… but… Google doesn't index Facebook comments!
As a matter of fact, I recently read a Facebook status update post at Neil Patel's blog (yes, that's the post I based my How to Write Awesome Facebook Status Updates Slideshare deck on, which as of right now has over 98,000 views! on Slideshare).
I quote from that post:
The sad part about this is Facebook comments are in iframes, so search engines won’t be able to index the comments on your blog.
But you will end up getting more social traffic.
I love Neil Patel, but I have a feeling he outsource this post to someone who had no idea what he/she was talking about.
Google not indexing FB comments is a news of the past.
I am currently testing a couple of Facebook comment plugins trying to decide which one works best for Traffic Generation Café.
Got a suggestion? Leave a comment.
10. Facebook Paid Ads
“Paid” doesn't always mean “expensive”.
Even though I haven't taken advantage of Facebook ads myself, I know of many bloggers who don't mind spending $5 – $10 to promote some of their epic posts with and get killer results from it.
The only reason I haven't done it is because I haven't had a chance to study up on the subject.
There are several ways you can get more Facebook fans using paid ads:
1. By promoting your Facebook page, like this:
Wouldn't be my first choice: looks like a good way to get quantity, but would these be quality fans?
2. By promoting your business directly, like this:
3. Now you can even create “Custom Audiences” by uploading your email lists and marketing directly to certain segments.
Again, since I am not very well-versed on the topic, I'll leave it at that, but hope you won't.
If you know of any great resources to learn more about using Facebooks ads, leave a link in the comments.
Either way, this is something I am very interested in and will be learning more about it very soon.
Bonus tip: Like Facebook comments
This tip comes courtesy of Ti Roberts from her post 4 Hidden Traffic Tips to Spike Your Traffic Stats.
This traffic tip is dual purpose.
It can be used to increase your Facebook “likes” as well as to ultimately drive more traffic to your blog.
While it can be effective to go through and “like” the pages of some of the gurus in your niche to get more traffic and likes to your Facebook page, it can prove to be even more effective to actually “like” the comments of the people on their fanpage.
Think about it.
Every time someone “likes” your status or a comment you’ve made, that little notification box pops up in the bottom left corner of your computer screen, right?
This simple action will allow them to get exposed to you, your website and what you have to offer.
What My Facebook Fans Said on the Topic
I also asked Traffic Generation Café Facebook fans for their opinions on how to get more fans and here's what they said:
Do you want your opinion to matter?
The bottom line on getting more Facebook fans is this:
Facebook quality fans trump Facebook quantity fans.
This is a stark opposition to my stance on how to get more Twitter followers.
Just goes to show that each traffic generation method requires a different approach.
I've been working on getting more Facebook traffic for the past couple of months (after all, isn't that why we want more Facebook fans to begin with – to get more traffic to our businesses) and the results speak for themselves:
- even though the number of my new Facebook fans grew by only about 5% in the past couple of months, my Facebook traffic to Traffic Generation Café tripled.
Quality interaction is the only way to go on Facebook.
Getting more quality Facebook fans is just the icing on the cake.
Off interacting with my Facebook fans (like my Facebook page to join the party!),