How To Improve Google Search Engine Ranking

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There is no secret that every webmaster’s dream is to increase blog traffic and Google search engine ranking.

However, with billions of websites out there competing for all kinds of high traffic keywords, accomplishing the feat is no easy task.

So how do you go about it?

There are many theories out there about what Google search engine ranking traffic techniques you should, must, absolutely can’t do, etc. In truth, nobody knows for sure.

So I’ll go with the majority consensus on most topics and present a sensible strategy for generating traffic to your website by improving your Google search engine ranking.

Start with the basics:

What determines which page goes to the top of Google search engine ranking?

Once again, nobody knows for sure: all the search engines use their own algorithms to rank sites.

Their objective is to deliver highly relevant and timely content to the searchers and wade off an army of SEO experts trying to manipulate that search engine ranking for their clients’ traffic generation benefit at the same time.

There are two methods to get the top search engine rankings: “White Hat” and “Black Hat”.

White Hat search engine ranking strategies are meant to work WITH the search engines by providing the readers with quality information.

Black Hat strategies are geared toward finding various LOOPHOLES in the search engine ranking algorithms and sneaking the websites to the top that way.

As a short-term strategy, these tactics might work until one of the PhD’s at Google figures out what’s going on, takes down that loophole and the website with it.

Here are some proven search engine ranking traffic generation strategies that stood the test of time and logic:

Search Engine Ranking Strategy #1:

Quality content, and lots of it.

Gone are the days when you could just stuff a website with keywords galore hoping to win the search engines’ favor. Now SE’s have means of determining what a website is about beyond merely looking at keywords – this process is called “latent semantic indexing”.

Search Engine Traffic Generation Strategy #2:

Links to your site.

Generally, the more the better.

But not all links are created equal.

  • You get more credit for links from websites relevant to your theme (baseball site to baseball site vs. baseball to automotive site), high PR (page rank) sites, older sites that have been around a while.
  • On the other hand, links coming from “bad neighborhoods”, like link farms, Free-For-All pages (FFA), and such.
  • Old sites – i.e. that have been around for a long time are worth more than new ones – in general your PR will rise with time, other factors being equal.

Search Engine Ranking Strategy #3:

Links OUT to authority sites are also important.

However don’t have too many. While you are not penalized for any bad links coming in, you can be penalized if you link out to bad neighborhoods.

Search Engine Traffic Generation Strategy #4:

The keywords: your goal should be to get ranked for longer-tail, more specific keywords.

For instance, if you are in the weight-loss industry, don’t go for “loose weight” – there is too much competition and the chances are your website will just get buried.

Why not try “weight loss for teenagers” first? It’s more specific and you’ll have a better shot of ranking higher and generating more traffic.

Search Engine Ranking Strategy #5:

Unique content.

Duplicate content use is a huge issue! Nobody (especially SE’s) wants to see hundreds of pages of the same thing on your site!

(SIDE NOTE: I am talking about duplicated content on YOUR SITE here, not things like article syndication, which is an entirely different issue and not as big of a deal as some make it to be).

Don’t just use the same article everyone else is using.

If you got an idea for an article from another site, by all means use it – but just the idea, not the article. Make it your own before you publish it anywhere with your name on it. That applies both to your own site, and also to the pages that are linking to you.

Well, folks, that’s enough for today.

You know of a Google tip that my readers just have to know?

I’d love to hear from you in the comments below!

Here is another search engine ranking tip that I would not know what to do without:

build website software

Your are right: you don’t have to comment or retweet, but would it help if I told you it would be much appreciated? :)

ana hoffman yournetbiz

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8 Comments (click here to leave a comment)

  1. if we follow all these tips also,
    i find some sites with very few backlinks and local content,but they rrank on first page,
    why is it so?are they using blackhat tricks?

    • Hard to say for sure, Alan. Sometimes, Google ranks fresher content above more established one for a while and then the newer site goes back down in rankings.

  2. i got some back links in Google answers and yahoo answers.its well worked for me.mainly Google answers is really awesome way for good results.keep sharing more tips :)

  3. Hi Anna,
    Another Great article. I always pick up a few little nuggets from each
    one.
    I didn’t realize the difference between inward and outward links

    After I have an idea for a article, I like to do the keyword research first.

    Like you mentioned, using long tail keyword phrases is a must. If I were to add something I like using keyword modifiers to get more ideas and find phrases in the sweet spot

    Thank you for your contribution,
    Jeff Faldalne

  4. Hi Anna
    I only believe in good quality links
    I have seen beginners go out and try to throw out there links like confetti
    only to be out ranked by a nibbler who goes out every
    week and puts a few good quality links to a relevant web site .
    So quality and relevancy will help you more in your seo
    hey but that’s my humble opinion and what works for me
    Cheers Mick

  5. Ken Ye

    Hi Ana,

    About the latent semantic indexing, I always wonder how Google can tell my content is unique comparing to others and how they value my contents?

    • I am sure their PhDs found plenty of ways to figure that one out, Ken. :)

      I doubt there are too many people who can claim the “how” when it comes down to Google; we all just make guesses at best.

      Welcome to my blog! One suggestion: get yourself an avatar.

      Ana