Freddy Krueger of Blogging: How to Write Highly Successful Guest Posts in under 2 Hours

Freddy Krueger of Blogging: How to Write Highly Successful Guest Posts in under 2 Hours

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Write Like Freddy

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On February 21, 2013
Last modified:February 21, 2013

Summary:

Who else wants to know how to write a highly successful 1,200-1,400 word guest post in under 2 hours? Learn guest blogging from the best - Freddy Krueger of Blogging himself.

guest blogging with Write LIke FreddyContent marketing seems to be all the rage in 2013.

Forget about Google rankings and start churning out content.

The more, the better.

The longer, the better.

Even more so because of Google’s quest for better search results, which so far meant:

  • tanked rankings for many solid content-based websites;
  • overall “SEO sky is a-falling” panic;
  • plethora of “how to rank in the post-Panda and Penguin world” guides;
  • plenty of scrapers still dominating the first page.

Google certainly knows how to stir the water, doesn’t it?

With all this content frenzy, guest blogging is taking more of a spotlight than ever.

Of course, the sky would definitely fall if we actually agreed on whether to give it thumbs up or down.

As a result, guest blogging has been taken to all kinds of extremes.

Some blogs want even more guest posts, hoping to increase their rankings by publishing fresh content often with not so much focus on the quality.

Some, on the other hand, decided to close their doors to accepting guest posts altogether.

Darren Rowse of Problogger.net called it an “evolution”.

Daniel Scocco of DailyBlogTips.com gives his reasons to stop accepting guest posts:

“On top of that I will also focus on the quality of the posts and not on the quantity. In other words, I will only write when I have something to say. I won’t be running filler posts anymore.”

Reverse-engineer his words and you’ll get: accepting guest posts for the sake of putting out content means

  • low quality content,
  • filler posts,
  • low quality readership.

Good for them.

Now I might actually consider reading those blogs again.

Guest Blogging is a Doozy?

Not at all.

It just means that the wheat is being separated from the chaff.

It means that writing quality guest posts is more important than ever.

It also means that the resulting traffic, links, credibility, and authority would be of much higher quality/quantity than ever before.

You WANT them.

And you have to become a smarter and better guest post writer than ever before.

And so do I.

It might surprise you to know that I am not a great guest blogger.

Sure I can write killer posts for Traffic Generation Café.

However, writing a successful guest post for another blog?

The kind of guest post that gets accepted, published, well-received by their readers, generates great response, results in traffic and brand recognition, PLUS doesn’t take a week to write?

This is unchartered territory even for me.

So how do we become successful guest post writers?

For me, the answer was easy: turn to the one blogger who wrote 80+ remarkable guest posts for some of the major blogs while spending about 2 hours on each post of 1,200 – 1,400 words.

Plus, he went from this to that:

Why guest blogging with Danny Iny

…doing nothing but guest blogging.

For the past week, I’ve been studying Danny Iny’s Write Like Freddy guest blogging course and here’s the skinny.

Guest Blogging with Write Like Freddy

Danny Iny is the Freddy Krueger of blogging.

What do you need to do to earn such a cool nickname?

Be everywhere.

That’s exactly what we felt like when Danny decided to take the blogoverse by storm in 2011 – wherever we turned, he was there, sharing his amazing insights in guest posts on what seemed like every major blog around.

In the process, he discovered a very effective guest blogging formula that got his posts accepted and published with ease.

And so Write Like Freddy guest blogging course bootcamp was born.

1. Who Is Write Like Freddy For?

Whether you are a

  • newbie blogger, looking to establish yourself in your niche;
  • an experience blogger who never made the step to promote your work through guest blogging

… and you want to learn to:

  • write great guest posts;
  • get them published anywhere you want to (including on blogs that say No to everyone else);
  • get the traffic, reputation, and sales that come with it;

even if you are not a great writer.

Does it sound like you so far?

Me too.

Let’s dig deeper.

2. What type of learners is it best for?

Each module can be consumed via:

  1. video;
  2. transcript;
  3. audio;
  4. slide PDFs;
  5. plus several checklists for each module.

So whether you prefer to watch or read, Write Like Freddy leaves you with no excuse.

The Skinny: Module 1

guest blogging write like freddy module1

Do you know when you should post on your own blog vs on other blogs?

How do you choose which blogs to guest post for based on the desired results (traffic, credibility, or relationships)?

How do you find the best “blog clusters” to write for for the maximum impact?

What on earth is a “blog cluster”?

My “Wow” Takeaways

Publish several guest posts on several core blogs within the same week.

That way you can avoid this:

write like freddy attention dropoff

And get this reaction instead:

write like freddy attention growth

  • Identify the best “blog clusters” to group guest post into – that way you’ll get the maximum effect of “being everywhere”.

The Skinny: Module 2

guest blogging write like freddy module2

The topic. The angle. The headline. The pitch.

All equally important.

Get any one of them wrong and the rest of your hard work might go down the drain.

The key to writing a great post is to find what the readers want, then write about it.

80% of the most popular posts on any given blog are usually about the same 2-3 topics.

Finding the right topics are half of the battle.

Turns out that the post topic and the post angle are two different things.

The Topic:

Topic is the high level subject of the post.

The Angle:

Angle is the specific value offered by discussing the topic.

Share ONE key insight per post.

The Headline:

Research what headlines work best for that specific blog.

Find the pattern and follow it.

The Pitch:

Use Danny’s “pitch template”.

SUBJECT: Guest Posting on [BLOG NAME]: “[HEADLINE IDEA]”

Hi [BLOGGER’S NAME],

I only recently discovered your blog, but as you know, I really like your stuff! [ALTERNATIVELY, I’VE BEEN READING FOR A WHILE, ETC.]

I’ve been thinking about writing a post about [SUBJECT], and it occurred to me that it would be a great fit for your audience. Here are a couple of ideas for the headline (which can be changed, of course):

[HEADLINE IDEAS]

To get a sense of my writing, you can check out FirepoleMarketing.com, or my recent guest post on Copyblogger – it got over 200 comments and 900 tweets.

What do you think? Shall I write up a draft?

[SIGNATURE INFORMATION]

This template will help you to pitch your guest posts.

The nuances (will have to find out what they are for yourself) that make the difference between having 50% of your guest post proposals accepted vs 90%.

Quick tip: DO pay particular attention to the last paragraph of your proposal; Danny will explain why.

My “Wow” Takeaways

It was extremely interesting to see Danny’s logic behind coming up with the right angle/headline for a successful guest post.

His is a very logical process that makes sense and I can definitely see why it works.

I’ll definitely have to stop throwing spaghetti at the wall to see if it sticks when writing guest posts – maybe a lot fewer of my guest posts would be rejected…

(Yes, my guest posts DID get politely rejected every once in a while; so don’t take it personally when yours get turned down as well.)

And going through Danny’s proposal template was priceless.

The Skinny: Module 3

guest blogging write like freddy module3

This module is all about the following three aspects:

  1. How to write an outline in 10 minutes;
  2. How to write the entire post;
  3. How to polish it until it shines.

Since this goes to the heart of why we don’t guest blog nearly as much as we should or not at all, I paid particular attention to what Danny had to say.

10 minutes later…

I just watched in awe how Danny outlined an awesome possible guest post off the top of his head.

I had to go back several times and watch it again and again just to get a glimpse into how he thinks.

If you are thinking “Sure, it’s easy for him – he’s a great writer!“, I am with you.

However, I also know better than to avoid guest blogging because of a silly excuse that has no merit.

Practice makes perfect.

Whether you are Danny Iny, or Ana Hoffman, or YOU.

Let’s get back to work.

The Skinny: Module 4

guest blogging write like freddy module4

And now the rubber meets the road.

Our guest post is out; it’s time to get all we can from it.

My “Wow” Takeaways

How do you build relationships with your peers by guest posting on other blogs?

Danny’s strategy of linking out to other blogs is simple and brilliant.

I’ve been fortunate enough to be on the receiving end of it a couple of times lately and I’ll tell you: there’s no better way to build a strong relationship with another blogger than this.

Bonus: the Alumni Promotion Network

Learning how to guest blog for maximum benefits is one thing.

Having a support network to hold you accountable and help you improve your writing skills is priceless.

The alumni promotion network is for “Write Like Freddy” students who are going all the way.

The network is there to critique your work, promote your posts, and help you out.

And it’s all free for the current members of Write Like Freddy.

How to Join the Ranks

Ready to become an exceptional guest blogger?

I was hoping you’d say yes.

The rest is simple.

Your Guest Blogging Checklist

checkbox   1. Join Write Like Freddy.

checkbox   2. Study Danny’s guest posts.

Remember that part where you were thinking you weren’t that great of a writer to pull this off?

And remember that part where I said “practice makes perfect“?

Perfect your newly acquired guest blogging skills by studying Danny’s guest posts.

That’s the best way to learn how to write such remarkable guest posts in such amazingly short time: under 2 hours.

It goes without saying that you can apply the same writing principles when writing for your own blog.

Enough of those dry posts that no one wants to read, right?

checkbox    3. Start pitching your attention-grabbing headlines.

Remember, you don’t have to have the post written before you approach other bloggers.

A perfect headline is all you really need.

Why this is important:

Use this to fight your procrastination and all the reasons why you can’t or shouldn’t do guest blogging right now.

Coming up with a great angle for your future posts and a headline to go with it is a far lesser commitment on your part than being ready with the entire post.

Once you pitch the headline and get the nod from the other blogger, you’ll have no choice but to write the post.

That’s what I call a “positive constraint” and it’s the best way to ensure things get done.

What if English is not your first language?

This is another thing I want to address with those of you who use this excuse to not write guest posts.

English is not my first language…

Well, it’s not mine either!

You don’t hear me complaining about it, right?

I just have to work harder than other folks, but that’s fine by me. I knew what I was getting myself into when I decided to start Traffic Generation Café…

To help you with spelling, grammar, punctuation and sentence structure, use language software like WhiteSmoke.

Where there’s a will, there’s a way, right?

*****

What are you still doing here?

Those guest posts won’t write themselves!

traffic generation cafe guest blogging

traffic generation cafe comment below

Google+ Comments

50 Comments (click here to leave a comment)

  1. Time in marketing skill without blogging is that you are going on the wrong way, at this post of how to write like Freddy is much more interesting and in this are meaning trough this way to make a right step for your success.

  2. I don’t like email requests anymore because they are from people that are not regular readers of my blog. How can they relate to my audience? But regular readers who have something to add is another thing.

  3. Hi Ana
    I looked at guest blogging, but did not see much value in it, unless your able to get accepted by a high ranking blogger like yourself. But looking at the graph with a steady stream of post coming in, I can at least see the merit it has. For me personally it’s enough to keep up with my own post let alone work on someone else’s blog.
    I did like the module 3, sounds very good advice 1. Outline in 10 minutes 2.Write the entire post and 3 (I really like this one) Polish until it shines,
    great stuff as always Ana
    Mike smith

    • Ana Hoffman

      I do understand the time issue, Mike; however, the potential return is too great to ignore.

  4. vicky

    Hi Ana,

    I have always feared of going forward to write a guest post as I thought I don’t have enough experience. You have made me realize that practice makes us perfect and I am gonna follow your advice to pitch into writing guest posts from now on. I hope I could contribute something useful to your blog as a guest blogger. :) Thanks for these modules and this superb post.

    • Ana Hoffman

      I’ve been turned down before, Vicky; it’s all a matter of learning from experience and writing better next time.

  5. Nice post Ana! I think guest posting is in danger of becoming the new “quick fix” SEO tactic this year. However if you use it wisely, and select your target sites based on more than just PR, you can see some awesome results. I recently wrote a post about how to get your guest posts published on some of the best blogs in your industry.

  6. Most of my posts are between 1K-2K words. Sometimes even more.
    For some people, this is too much. But I feel that those are more likely to get ranked, shared and they create loyal readers.

    I was used to write 3-5K words reviews on the Tech Industry before. SO going from there to 1-2k posts for me was easier. Those took me sometimes 2-4 days to finish, depending on the tests, photos and everything I had to do.

  7. Hi Anna,

    This definitely is not a 2 hours post. Plus, I saw a previous guest post on your blog where the guest author wrote about generating traffic through relationship building with leaders in the industry like yourself.
    In no way, somebody could write that kind of post or even this one, in two hours. I believe, it might have taken a couple of hours for you to jut format it to make it look it’s best before publishing.

    Anyhow, your article is awesome. I always find your post very valuable full of quality details about the topic and therefore, I keep coming. Thank you for adding value.

    Regards,
    Kumar

    • Ana Hoffman

      I never said this was a two hour post, Kumar. I said I was learning how to write two hour GUEST posts.

  8. Ana Hoffman

    There’s no reason why we can’t have both, Monja – great content on our blogs as well as great guest posts floating around the blogosphere.

    As a matter of fact, that’s the only way it can work; can’t have one without the other.

  9. Great Stuff Ana,

    Do you ever rest?

    Great info on guest blogging & great ‘point’ about its
    effectiveness for both sides if done right!

    Once again thanks for the time and knowledge that
    went into this!

    Have a great weekend!

    TJ

  10. Ana, very inspiring piece about writing guest posts and timely for me as I have 2 to do in 3 weeks. I have them in my head but I must get them typed up soon.
    I will definately have to check Danny’s out and how he did that is amazing. I try to write longer posts when I do guest posts.
    I don’t like email requests anymore because they are from people that are not regular readers of my blog. How can they relate to my audience? But regular readers who have something to add is another thing.
    The same for my guest posting, I usually get asked by others bloggers so I haven’t had to email anyone. I think a relationship needs to be in place first. Would you agree or not?

    • Ana Hoffman

      I’ve got so many of them in my head, Lisa; too bad they never go anywhere beyond that. :)

      And yes, I think building a relationship with the blogger prior to approaching them with a guest post pitch could be of great help. I often turn people down if I don’t recognize their names. However, if I know they are a reader of mine, I feel the duty to at least take a look at the post.

  11. Matt

    Hey Ana !
    Well this is really a motivational post. Guest posting is the best way to get targeted traffic, indeed. Moreover i totally agree with you that headline should be catchy, because it can attract the visitors to read the whole post.
    Nice ideas.
    Thanks.
    Matt

  12. Hey Ana, I just wanted to pop over and thank you for the endorsement, and the detailed write-up – there’s a ton of value f0r people in this post, and I really appreciate your showcasing what Write Like Freddy has done for me, for you, and will do for others, too!

    If anyone has questions specifically for me, just reply to this comment, and I’ll come back and answer you. Thanks again! :-)

  13. Guest blogging is definitely one of my favorite ways to drive traffic and build an audience.

    I’ve done it only a few times over the last year or so but every time I do do it I get a spike in sales and subscribers.

    The last one I wrote resulted in over $300 in income and over 100 new subscribers.

    I just have to be more consistent with it.

    • Ana Hoffman

      Why is it that most bloggers know that guest posting can be very profitable, yet still don’t do it?

  14. Got a tweet earlier today from another blogger saying wait until you are ready to approach your targets with a guest post pitch. I enjoyed this article and have been reading about Freddy cougar. Just under 2 hours is a great sales pitch. It may be the next tool on the list.

  15. I, and I suspect many other bloggers, am at the stage where I just delete requests to guest post on my blog. There seems to be some sort of industry out there where a personable and articulate person emails you and tells you that he/she has a strong background in the topic that your blog focusses on . They would love the opportunity to guset post with you.

    At first I was silly enough to show interest and would be sent a mediocre piece of content that was definitely not written by the person who originally contacted me but by someone who was clearlynot writing in their native language (and was obviously not using your software reccomendation Ana).

    I just felt insulted that someone would feel I was stupid enough or desperate enough to accept a post like that. And I resented that time that I wasted on the whole communitation process.

    • Ana Hoffman

      I know exactly what you are talking about, Karen; some SEO companies have certainly turned guest blogging into spam link building.

      I used to feel obligated to respond to them, but now I don’t even waste the 30 seconds it takes to type up a simple “no, thank you”.

      • Rodney C. Davis

        I asked Danny about this the other day because this guy (or gal.. I’m still not sure) pitched me on behalf of his “client,” then when I agreed and asked for his contact information, he admitted that he and his client are one and the same. Strange thing was that he wasn’t interested in links. I still haven’t taken the mediocre post off my publishing schedule, but I don’t get it, and if I don’t get it by tomorrow evening, off it goes.

  16. Hey Ana,

    Great review! I know Danny took the blogging world by storm a couple years back. It’s nice to see how he did it.

    It’s funny to see the topic of guest posting discussed. It’s one of those topics that’s very polarizing.

    Some people love to guest post, others are scared to death of getting rejected or writing a post that flops.

    Some people openly accept guest posts on their blog, while others won’t let somebody else touch it for anything.

    I guess I just don’t get all of the negativity. If somebody submits a post that the blog owner doesn’t like, just say thanks, but no thanks. I don’t see how it’s that big of a deal.

    As for being afraid or too busy or any number of other excuses that prevent somebody from writing a guest post, they need to get over all that, too.

    Every facet of life comes with rejection and failure. You either acknowledge that and use it for your learning and growing, or you try to avoid it and in the process avoid experiencing some great things in life.

    I’ll be writing some guest posts this year. I like the idea of being seen on other blogs, plus I know it’ll be rewarding to write something that somebody else feels is valuable enough to publish on their blog.

    Thanks for sharing, Ana. I’m going to have to take a look at Danny’s product. It sounds like a winner!

    I hope you have an outstanding weekend!

    ~Barry

  17. Ana,

    I’m really excited that you’re making more attempts to monetize your blog – you 100% deserve it and I hope you get plenty of affiliate sales from this post because you’ve given away some great information. This is your year!

    I’m excited about doing more guest blogging this year and have learned a lot from Danny. It’s AWESOME when everything clicks about building an audience. I wish I had that revelation yearrrrrrrrrssss ago.

    I’m looking forward to seeing how your year goes and the strides you make with this blog and guest blogging.

    • Ana Hoffman

      I won’t be able to ever write a post for my blog in under two hours, Jai. However, for a guest post, I can definitely do it.

      • Rodney C. Davis

        I’ve been taught the other way around by Jon Morrow. He insists that your best stuff should be on bigger blogs. As a result, when I pitch someone to publish a post of mine, its usually something that has taken me a couple of days… in one case a couple of weeks!

        • Ana Hoffman

          Of course, Jon Morrow published several of Danny’s posts and we know that Danny doesn’t take long to write his. :)

  18. Ana normally I am very lazy when it comes to writing guest posts and on top of that I am waiting for the Google’s Guest Posting blog penalty. Other than that you really elaborate the topic nicely.

  19. Hi Ana,
    I stopped accepting unsolicited guest posts last year because of the poor quality of the ones I received. I do however ask/solicit certain bloggers to write a guest post because I like their blog and their writing style.

    Sometimes even do a guest posting swap. You write one for me and I write one for you.

    I actually had one person decline my request to write a guest post on her blog, even though I did allow her to submit one for my blog months earlier. Go figure. :)

    I am not a fan of sites that are primarily guest post driven. The occasional guest post is fine, but I would rather read words written by the blog owner.

    Writing quality guest posts is definitely where it is at now. I think making guest posts more personalized rather than generalized is the key. We all know that Danny has a done a great job of mastering the art of guest posting.

    • Ana Hoffman

      I know exactly what you mean, Justin – most guest posts that are submitted to me are a waste of my time. I barely ever accept them these days.

  20. Sounds like this program would be a great investment. Once I hit enough profit from my site I will want to learn more from the program. Still working on making that capital though!

  21. You have switched your sidebar again.
    Can you tell us why?
    Also, Thanks for this detailed review. Danny is a great guest blogger. I have used his template to get my post on ProBlogger Kikolani and many other blogs.

    He is really a great blogger.