Guest posting gives you an opportunity to high-jack somebody else’s audience; preferably the one that’s far greater than what you currently have.
Otherwise, what’s the point, right?
That’s exactly the question I was asked by one of my guest authors and great bloggers all around: Lisa Dubec, formerly from TheFriendlyBlogger.com.
I am set to answer 2 questions in this post:
1. How to choose a worthy blog to guest post for?
2. Even more importantly: how to track your guest posting results to see which blogs you wrote for brought you the best results?
How to choose who to guest post for?
This is a very subjective matter, as you can understand, but I’ll tell you how I go about it.
Here are the important factors I look for when looking for a perfect blog to write for (in the order of importance):
- It has to be in my niche. After all, I want targeted audience and not just pairs of eyes.
- Alexa ranking has to be low. I know, I know, Alexa ranking is not that accurate, but it’s still a decent measure for this specific purpose. I look for blogs with the ranking of around 20K or less. Generally it means that those blogs get at least 10K visitors per month – not bad.
- Evidence of social engagement. This one is very important. I want to make sure that I see the readers engaged with the blogger and each other in the form of comments and social media sharing. Without it, even with low Alexa ranking, the blog is as good as dead.
- High PageRank. This one is not that important, but a nice bonus. Traffic is much more important than link building. Plus, even with a high PR site your link will still come for a no PR page, since your post will be brand new. This is what I call “long term link building”.
- Allow links within the post. Not to abuse their generosity, but if you have a valuable resource on your blog that will perfectly compliment your guest post, I want my link to be there, no questions asked. Of course, all links MUST be DoFollow as well; that’s non-negotiable.
How to track the results
Google Analytics to the rescue!
It’s extremely important to track how many visitors you get from your guest posting efforts. Otherwise, how would you know if you’d like to continue guest posting for that blog in the future or should move on to greener pastures?
Let me show you how it’s done, step by step.
1. From your dashboard, go to Advanced Segments in the left sidebar, then click on Create new custom segment.
2. From there you’ll see Dimensions column on your left. Click on Traffic Sources, find Source, then drag and drop it to the right where it says dimension or metric.
3. Next, set your Condition as Contains and your Value to the website you would like to track – without http or www. That way it will be tracked no matter what page is comes from within that domain.
4. Name your segment and press Create Segment.
Voila! Now you have a legitimate way to track all your guest posting.
How to make guest posting easier
What this forum-type site does is brings together blog owners who would like to publish guest posts and authors who’d like to find worthy blogs to write for.
Many notable blogs are a part of the site and yours truly is a moderator for one of the forums.
Highly recommended; give it a shot. Another great bonus – it’s free.
Why you should post for Traffic Generation Cafe
It’s true I am a tough cookie when it comes down to accepting guest posts. But it’s only because I want the best for my readers and for you, my future guest author.
If you want to get web traffic from my blog to yours, the only way you can do it is by wooing my readers with your exceptional content. Otherwise, even if I publish your mediocre post, you won’t get anything from it and I will loose my readers who can always count on quality at TGC.
With that said, my blog fits ALL the criteria I look for when guest posting.
I think you should try it. You never know you just might become the next big hit here, at TGC!
Check out my guest posting guidelines here: http://www.trafficgenerationcafe.com/guest-post/
UPDATE: I don’t currently accept guest posts.
QUESTION: Do you have great blogs to guest post on in mind? Would love to know what they are! Comment below.