Pareto principle states:
“For many events, roughly 80% of the effects come from 20% of the causes.”
In other words, most of the ‘hard work' you put into your business doesn't make an iota of a difference.
And working ‘harder' on things that don't work… sorry, but that's just dumb.
I'd like to share with you a quick traffic hack I learned not too long ago that will increase your traffic, build links, AND create an appearance of “being everywhere“.
All using what you already have: your existing blog content.
How to Convert a Blog Post into a PDF
The underlying principle here is getting the biggest bang for your buck, i.e. milking every post you spend blood, sweat, and tears writing, for all the traffic it can possibly get.
Watch this video on how to quickly convert a blog post into a PDF; then we'll talk some more.
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TL;DR: For those of you with a short attention span or working mothers, here's the Skinny: use PrintFriendly.com to quickly convert your blog posts into PDFs. You can also download PrintFriendly Chrome extension to save even more time.
For specific instructions on correctly editing the post before saving it as a PDF, you'll just have to watch the video above or learn from your own mistakes.
Why Convert Blog Posts into PDFs?
So you are telling me “I told you so” is not good enough?
Fine, you win.
About 2 minutes of work, lots of exposure, traffic, and quality backlinks.
SlideShare has updated their policy on linking out. As a result, no live links are allowed on the first three pages of any presentation (including PDFs).
Links are still live beyond those first three pages.
So what now?
- Nothing. Use the strategy above and accept that some of your links won't be actual links.
- Edit your PDF to make it image-heavy on the front end. In that case, you won't be able to use the PrintFriendly strategy above. Just copy/paste your post into a Word doc and edit away.
Also, if you are thinking it works for me because I am Ana Hoffman, don't even think about it.
Here's a Google+ comment from Tony Adams:
Or another one from Sue-Ann Bubacz, WriteMixforBusiness.com:
To learn more about using Slideshare for your business, read:
Plus, Slideshare is just one of the sites you can upload your PDFs to.
There are plenty others, like Scribd.com, etc.
You can find a current suggested list of PDF directories in this post.
Think your readers would appreciate you sharing this valuable content with them?
Me too! So share it now, please:
Google Search Traffic and PDF Files at a Glance
Before I let you go, I want to touch on the subject of PDFs and SEO.
Did you know Google can do a whole lot more than simply read PDF documents?
It can even index and rank them in the search engine results. And it can follow links within PDFs. And those links pass PageRank…
Can a PDF rank highly in Google search engine ranking results?
Here's an example:
To learn more about how Google treats PDFs and more, read this post:
Make it a habit to convert your newly published blog posts into PDFs and submit them to various document sharing sites.
Just like you share each post on Facebook or Twitter or Google+.
Off to create a PDF of this post,