It comes as no surprise that Facebook has been and continues to be one of the top referral traffic sources for most websites that actively engage within it.
As Danny Sullivan’s recent conversation with Facebook staff reveals, there are quite a few impressive numbers to support the fact that doing more will have even better effect on how much traffic you get and what quality traffic it will be from the social media giant.
Let’s take a look at some of the stats to illustrate the point.
Here are just some of the highlights:
- The average media site integrated with Facebook has seen a 300% increase in referral traffic.
- People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader .
- ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.
- Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
- American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors.
- ShoeDazzle lets people login to its site using Facebook, and Facebook-connected users were 50% more likely to make repeat purchases every month than average shoppers.
Great stats indeed.
How to Make Facebook “Like” Button More “Likeable”
According to the same source, Facebook says Like buttons get 3 to 5 times more clicks if:
- Versions that show thumbnails of friends are used.
- They allow people to add comments.
- If they appear at both the top and bottom of articles.
- If they appear near visual content like videos or graphics.
How Metacafe Tripled Their Likes
According to this source posted by MetaCafe, the video streaming mogul, their “likes” tripled (!!!) once they added an additional “Like” button to the top of their videos.
Their “likes” soared from 2,000 to 7,000 per day and their daily referral traffic from Facebook went up from 60K to 120K.
Simple change – huge difference.
Facebook New “Send” Button
This came as news to me – well, probably because it was news not too long ago.
Yes, Facebook instituted a new “Send” button in addition to their “Like” button.
From what I understand, the new button is for more personal sharing, as in: you can send something to a single person or a group of people.
Quoting from an article from WebProNews:
“We designed the Send button to be used alongside the Like button,” says Facebook’s Abe Parvand. “By including both on your website, people will have ability to broadcast the things they like and also send it to specific people.”
“The Send button drives traffic by letting users send a link and a short message to the people that would be most interested,” he says. “They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.”
Will this new button be useful to our blogs in terms of any significant traffic generation?
Probably not in numbers.
However, I’ve seen some of my new clients pop up from stranger places…
I don’t believe these impressive stats are reserved for the big players only.
There’s a lot of potential Facebook has for generating better quality traffic and more of it for blogs in any niche.
So what are the practical suggestions we all can take back to our blogs?
1. Implement Facebook “Like” buttons both at the top and the bottom of each post – preferably with the little thumbnails.
2. Add Facebook Comments plugin (I had it on my site for a while, but noticed that it slowed down my site a bit. In the light of the stats above, I am willing to give it another shot, this time tracking the FB traffic a little closer than I was before).
3. Always respond to Facebook comments left on your blog in the same manner you would to a regular comment. Even more so, since the potential for your comment to be seen by so many eyes is exponentially greater.
4. Be more engaging with your Facebook followers by asking questions (“Would you…?” format works the best), changing things up a bit by posting videos, pictures, etc.
5. Use @Tags (works pretty much like Twitter @Mentions) to give credit, acknowledge, thank, etc.
6. Institute a day when you fans can promote themselves on your page in some fashion, for instance: “Share Your Blog Monday”, “Promote Your Business Tuesday”, “Share Your Twitter Account Wednesday” – you get the idea.
7. Give away a free gift to your FB fans exclusively.
8. Chat live with your fans using Clobby Chat.
10. Involve your fans by asking them to help you with your future content creation or a product – this is referred to as “crowdsourcing”.
Side note: I know there are many concerns about Facebook privacy settings, but that comes with the territory, doesn’t it?
Well, this should keep you busy for a while and bring you masses of both new and repeat referral traffic from Facebook.
Would you like to add anything? Comment to show me that you’re alive!
Image source: idontwannagrowup.com