While Facebook and Google Plus continue to push new features live, battling themselves over who can dominate the market, Twitter remains the most powerful driver of traffic to my site.
Ever since the t.co shortener was introduced, I can see it showing up at the top of my referrers at any given day.
This is very powerful and also quite reassuring. Continuing to improve and work on my Twitter performance has paid off greatly so far.
Over the months, I have tried and tested various tools.
Here are three tools that I continue to make use of the most, as they help me harness more of Twitter's power, with less time spent on it.
Buffer – Get 200% More Clicks On Your On Tweets
The best performance of my Twitter account came after I increased the frequency of daily Tweets posted significantly.
Buffer helps to do exactly that in a very time-saving, yet genuine manner.
You can spend 10 minutes to put Tweets into your Buffer queue and it will be posted for you at the best times during the day.
What helps me the most here is that you can add Tweets to your Buffer from any website with just one click via the browser extensions.
Through optimal timing and a convenient way to Tweet more frequently, Buffer has proven to give you 200% more clicks, retweets and reach than non-buffered Tweets.
Top Tip: You can Buffer retweets right from Twitter.com. I like to use this feature to go through my Twitter lists and engage more with my followers without flooding anyone.
WhenToTweet – Find Your Top Tweeting Times
Another tool I want to introduce you to is WhenToTweet.
Upon entering your Twitter username, the App goes ahead and finds your best Tweeting times for you.
The algorithm used for this is very powerful and here are some of the parameter it includes:
- It includes performance of your past Tweets to determine optimal tweeting time.
- It looks at all your followers Tweeting patterns to find out when they are most likely to be online
- It then graphs your overall performance on a 24 hour chart so you can pick those buckets which seem most appealing.
Top Tip: What I like about WhenToTweet is it's simplicity and spot-on actionable advice. With the one graph as a result, you can go ahead and use it for scheduling your Tweets at this time or setting up your Buffer accordingly.
Formulists – Getting Your Twitter Lists In Order
Update: this service is now closed.
Building your Twitter lists actively is a great way to expand your network and keep in touch with a wide range of people.
A quote that keeps ringing in my ear from one of my top Twitter mentors, @MQTodd:
“Being on Twitter without creating lists is like building your Twitter presence in sand.”
Here is where Formulists helps me tremendously.
You can set up certain automatic triggers that will put someone into the corresponding list. This can be done if someone retweets, follows, or mentions you, for example.
It is of course up to you to set up which list and which trigger should go together.
Top tip: What I like best is that Formulists always keeps a tab open for you with the users you engage with the most, regardless of lists.
This is a great way to manage your followers more effectively.
Using these 3 tools together has become a very powerful combination for my Twitter strategy.
In short, Buffer allows me to post Tweets at the best times, WhenToTweet allows me to optimize my Tweeting times even further and Formulists is my house built on stone for a solid Twitter network.
Over to you now.
Do you think these tools can be useful for your own Twitter efforts too?