If you thought my quest to increase my website conversion rate ended with the last post on conversion optimization, you don't know me really well. I decided to get an extra pair of eyes to take a look at Traffic Generation Cafe and tell me what I was doing wrong and, hopefully, right. And not just ANY pair of eyes mind you, but someone who knows what he is talking about (most of the times) and is not afraid to give it to me straight. DEREK HALPERN. Have you seen SocialTriggers.com yet? You should. It's one of the fastest growing blogs in blogosphere packed with extremely actionable, no-fluff advice on website conversion and traffic generation.
Increase Website Conversion Rates with Derek Halpern
The video below will walk you through my conversation with Derek and will reveal some of the simplest, yet ingeneous golden nuggets he shared with me. Side note: this was my fist time trying to record a Skype conversion along with screen video. It's not perfect, so give me a break, will you? Here are some keynotes from the video: 1. KNOW YOUR CONVERSION GOAL Figure out what you want your readers to do and center your blog around achieving that goal. 2. MY “WELCOME” PAGE: Redirects any first-time visitor when they land on my home page only (doesn't affect posts or internal pages). 3. AFFILIATE MARKETING How to improve my sales funnel? Where are the holes? How to incorporate it into my list building efforts? Additional resource: learn how to find the best affiliate marketing programs that pay to help you determine which products to choose for your site. 4. PAID ADVERTISING Love it or hate it? Somewhere in-between? Derek doesn't like it, but he still shares some great tips on how to improve my ad conversions. If you are still considering whether you should start accepting ads on your site, read this post first:
5. SIDEBAR Is my sidebar on the left just for the heck of it or is there a reason behind it? Remember: always test things on your own site! Derek also thinks my sidebar is too cluttered. 6. SOCIAL MEDIA PROFILES Display all of them or focus on one? Derek thinks just one and I agree. My social network of choice – Google Plus. You should join me on Google+ here: If you don't know much about Google+, I suggest you catch up and use my Google Plus tutorial to learn more about the network. 7. TRAFFIC CHANNELING Getting traffic to your post pages is great, but it doesn't do much for your website conversion rates. We need to “channel” that traffic to pages that are built to convert visitors into subscribers. Examples of such pages on TGC:
Website Conversion Rates Marketing Takeaway
Bottom line: watch the video, learn, and IMPLEMENT. And share this post with your social media crown, would you? We don't want to keep this wonderful info to ourselves…