Last week, we talked about how to promote your blog on a tight budget or even no budget at all.
Today, I decided to take it one step further and discuss the most effective ways to start your link building campaign on a $100 budget, if you have it.
As always, most of the techniques I'll be talking about are entirely free to implement.
We'll also talk a bit about leveraging your money to make the most of link building.
My “Link Building on a Budget” Strategies
1. Blog Commenting – FREE
The easiest, the most accessible and basic way to build links is through commenting on other blogs.
The trick here is time.
So to maximize your time and the return on the investment of your time, I would check out the following resources to help you along the way:
2. Guest Posting – FREE
Yes, this is a great content marketing strategy, as well as one of very few ways to get your links appear within the content of another blog.
These types of links are presumably the most valued by Google and carry the most weight when it comes down to achieving high search engine ranking optimization on your blog.
3. Article Marketing – FREE
Time-consuming, but still one of the best free strategies to build links.
Article marketing is not what it used to be and it won't bring much, if any, traffic to your site, but it still works well for link building.
Even with all the latest Google updates.
There's a wealth of article directories to choose from and, to make your life easier, I thought I'd give you a list of the ones I use.
This list was originally given to me by Gerald Weber, my SEO link building partner in crime:
Remember: don't just focus on DoFollow links; you need both for a “healthy” and natural looking link profile – exactly what Google wants to see.
4. Social Bookmarking – FREE
This is something that I do for each and every post I publish.
Correction: I don't actually personally do it; I outsource these manual tasks to save my valuable time for the things that no one else can do for my blog.
I've written a post a while ago outlining all the steps I take to promote my posts step by step; here's the link:
5. Social Media – FREE
I always share all my posts via Twitter, Facebook, and Google Plus.
If you are still not using Google Plus by the way, you should – it's a great traffic generator. Take a look at my Google Plus tutorial to learn the ropes.
It produces links, displays social media proof on my blog, as well as brings in some traffic.
Plus, now that social media mentions were included as a search engine ranking factor, it definitely pays to develop a smart social media strategy to cover that angle.
6. Write Pillar Content – FREE
Yes, writing incredible content for your own blog can produce the best kind of links you can get – natural in-content links resulting from being mentioned by other bloggers on their own blogs.
Isn't that what blogging is all about after all?
Write with the WOW factor and people will talk about it!
One of the very first posts I've ever written for Traffic Generation Cafe was a post on how to increase blog traffic.
It's been since mentioned on MANY other blogs, resulting in high-quality one way links and high search engine rankings as a result.
Sure it took me quite a while to write it.
However, it definitely paid off in the form of the SEO traffic I am still getting from that post.
7. Write Linkbait Content – FREE
This one goes hand-in-hand with the previous strategy, but takes it one step further.
Here's an example of how I took my pillar post I just mentioned on how to increase blog traffic and turned it into a link bait to build even more links to it.
And here are the results of that post:
Does this give you any ideas for your own link baits? I surely hope so!
And the best part is that you can use the content you've already created for this – doesn't get any better than that in my book.
8. Start a meme – FREE
Not too long ago, memes were all the rage, but they've since come down in popularity.
Doesn't mean that they don't work though, right?
What's a meme? (pronunciation tip: it rhymes with “theme”)
Here's an example of how I used this strategy to generate a bunch of free links and buzz about my blog:
By the way, this post was published only one or two weeks after I started Traffic Generation Cafe, when virtually NO ONE has ever heard of me.
Where there's a will, there's a way, and if you have a brand new blog or a struggling blog, let this encourage you. Yes, you CAN!
This is only a fraction of the links I got back to my blog as a result of starting the meme:
9. Giveaway/Contest Posts – VARIES
This technique is something that I haven't given a try until very recently.
I am now officially hooked.
Those two giveaways resulted in a lot of interest from the readers, a wealth of comments, great links, and a chance for me to give back to my readers.
It depends on whether you pay for the prize out of your own pocket or talk the product creator into giving you a free copy to give away.
I did pay to give away the Thesis theme, but it was worth it – the link building and interaction far outweighed the cost.
I also gave away some free one-on-one consultations.
This is a great option if you don't have the money, but don't mind putting some time into it.
10. Get Market Samurai – $97
If there was only one tool I could buy to give my blog a push in the search engine rankings, I'd definitely buy Market Samurai.
Not only it's the best keyword research tool currently on the market, but it also gives you an incredible edge in figuring out what kind of link building your competition is doing.
Once you know that, beating them at their own game becomes a breeze.
Take a look at this post to see how I use Market Samurai to check up on my competitors:
Click on the link below to take a copy for a free 7-day test drive:
How to but MarketSamurai at 35% off: just click on my affiliate banner above and sign up for the free trial. Within a day or two, MarketSamurai team will email you 35% discount offer – that's the time to buy it.
Link building remains the cornerstone of any successful SEO campaign, no question about it.
If this is something that's been sitting on your to-do list for a while, the time to actually do it is now.
Start by picking up a copy of my free SEO report, where I'll take you step by step through SEO in a language both you and I can understand.
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