How to Get Traffic and Links from Blog Roundups

How to Get Traffic and Links from Blog Roundups

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A couple of months ago, I didn’t know Adam (Connell) from Adam.

Then I started getting WordPress trackbacks from his blog – notifications that he linked to my blog posts.

Of course, I went to check him out and, once I saw his content, I became a fan.

Since then, Adam has been featured in several blog posts at Traffic Generation Café and, as long as he continues to create valuable content, I will continue to share it with my readers.

A couple of years ago, when I first started Traffic Generation Café, Kristi Hines didn’t know me from Adam either (or is it from Eve?).

I spent a lot of time on her Kikolani.com blog – reading, learning, commenting.

Eventually, I asked Kristi to take a look at one of my pillar posts on how to increase blog traffic to see if she minded including it in one of her famous Fetching Friday mashups.

And so she did. That gesture sent me some traffic, gave me a boost of confidence, but most importantly, started a blogging friendship with Kristi.

Iain Robson runs a marketing blog in a very interesting niche: marketing for farmers (great way to zero in on your potential audience!).

He likes Traffic Generation Café and is not shy to show it: he’s been including my posts in almost every one of his weekly link roundups.

He made it impossible for me to ignore him. And I am glad. Iain can now ask me for any favor he wants and, chances are, I’ll do it for him.

Blog Link Roundups

What do the three examples above have in common? All those relationships were built as a result of blog link roundups.

Speedlinking, roundups, mashups – all roads lead to posts that curate the best content on the web.

Best content” is, of course, in the eyes of the beholder, i.e. the publishing blogger.

There are two ways to promote your blog and, as a result, get more traffic, with blog link roundups.

Get Mentioned in Link Roundups

You need to be proactive to get other bloggers to discover your content, and link roundups are the perfect way to do it.

The keys to promoting your content via roundups:

  • Write stellar content (no one will mention it unless it’s worth its salt);
  • Build relationships with the publishing bloggers (don’t just approach them with “how about mentioning my post?”);
  • Only alert them to your best posts (don’t be the boy/girl who cries wolf).

Once those bloggers know you, like you, and love your content, seeing your posts pop up in their roundups will be just a matter of time.

My List of Marketing Link Roundups

Here’s a short list of blogs I know of that publish regular roundups:

To find link roundups in your specific niche, type this command into your search:

“weekly link roundup” + “YOUR KEYWORD”

Of course, remember to add your keyword and also play with the word “roundup“. For instance, you can try “mashups“, “weekly links“, “linky love”, “best of the web“, etc.

Just learned how to find (and drive traffic from!) blog roundups at Ana Hoffman's blog.Click To Tweet

If you know of or find other roundups in the marketing niche, let me know in the comments.

I also publish my own version of link roundups here at Traffic Generation Café: I include a list of blogs that linked to any one of my posts in my Weekly Marketing Skinnies.

Naturally, if you want to see your blog mentioned there, simply mentioned any relevant Traffic Generation Café post on your blog. But please, don’t do it for the sake of a mention; link to my posts because they are relevant to your readers and will add value to your writing.

Google and I will thank you for that!

Quick Tip: Build Relationships with the Right People

You might be thinking now (I know I’d be!):

Oh great, how on earth am I supposed to get noticed by the industry heavy lifters like Darren Rowse from Problogger.net or Danny Iny from FirepoleMarketing.com?

And the answer is… you don’t.

As much as Darren and Danny would love to write every single post on their respective blogs, they don’t.

Build relationships with those people who do write those roundups.

Like Stacey Roberts of TheVeggieMama.com who writes the link roundups for Problogger.net:

How to stand out to blog link roundup writers

To get ideas on how to be memorable, read this post:

Influencer Marketing: 11 Memorable Ways To Gain An Influencer’s Attention

Publish Your Own Link Roundups

This is one of the best ways to increase your website traffic – be generous by mentioning other worthy blogs in your own link roundups.

Wonder why you’d want to to link out to other blogs and how it’d bring web traffic BACK to your site?

  1. Chances are the bloggers you link out to will stop by your link roundups, leave a comment, and share them with their followers = TRAFFIC and EXPOSURE FOR YOU.
  2. Those bloggers you link out to will now know who you are = NETWORKING and LONG-TERM relationship-building.
  3. Your readers will get valuable content.
  4. When you publish roundups, it’s one less post topic you’ll have to worry about – whether it’s weekly or monthly.

Here’s an example of increasing traffic to YOUR site as a result of linking out to OTHER sites in your link roundups (a screenshot from MaAnna Stephenson’s BlogAid.net):

Blog link roundup: how sending traffic off your site brings traffic to your site

If you are on defense about linking out – for whatever reason – here’s why you shouldn’t be:

Plus, take a note of how many blogs I am linking out to in this or any other blog post at Traffic Generation Café – follow the leader!

More Link Roundup Ideas

Here are some other creative ideas to curate other bloggers’ content.

Scoop.it

There are many reasons to use a website like Scoop.it to curate content from around the web – even in addition to running link roundups on your own blog.

To learn more about it, I’ll send you over to the Queen of Scoop.it – Ileane Smith of BasicBlogTips.

Social Media Link Roundups

Here’s a fresh spin on creating link roundups: publish roundups of your favorite tweets instead.

Example: Twitter Link Roundups at Crowdspring.com blog

Of course, it doesn’t have to be Twitter – if you are a fan of Facebook or Google+, what stops you from publishing Facebook or Google+ roundups, right?

For instance, +Mick Sharpe has been doing an excellent job publishing Google+ roundups:

Link Roundup Marketing Takeaway

It’s simple: link roundups are a great way to get your blog noticed – whether other blogs mention your epic content or you run a roundup of your own.

Plus this is the kind of traffic generation strategy that works for all niches.

Link roundups: what goes around, comes around.

And don’t forget to mention Traffic Generation Café in YOUR next link roundup!

 

traffic generation cafe link roundups

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54 Comments (click here to leave a comment)

  1. Sam

    Hello Ana

    Nice tips to improve traffic of blog in 2015. These tips will really help newbies like me to increase traffic. Thanks for sharing these tips

  2. Hi Ana,

    Your Roundups is really helpful to me, as a small business owner i dont have much budget for marketing. So, I myself do the online marketing and your tips has helped me to build lot of links. Thanks

  3. Hey Ana,

    I love link roundups because as you very well know, it’s hard to read everything out there and we do miss quite a bit from time to time.

    I have one at the end of each month and of course I’ve mentioned you before but I do mine a little differently. I take the best five posts out of all the ones I’ve read for the month and include them in my roundup the very last Monday of each month. I try my best to find content that’s not regurgitating the same old stuff or perhaps it’s just presented in a different way.

    I like to keep it interesting but it does help introduce my readers to bloggers they may not have met yet.

    I’m glad you shared why they’re important, love live roundups.

    ~Adrienne

    • Ana Hoffman

      I love it how you take your time letting your readers know why you mention specific blog posts, Adrienne. That, along with the fact that you do your roundups only once a month (less is more!), makes us pay all the more attention to your suggestions.

      With that said, I can’t believe I neglected adding your roundup to this post; happily corrected.

  4. Its been awhile Ana,
    How are you doing? Hope you’re pushing it. Happy to be here again :).

    I agree with you that publishing Round Ups is a very great means of driving loads of traffic to any blog especially if you promote it very well.

    This is something I’ve been considering to start doing on my blog too and after going through this post of yours, i think its time i give it a shot.

    This is really a great resource and I’m going to check them out one after the other.

    Thanks for sharing Ana.

    • Ana Hoffman

      It has been a while indeed, Theodore; glad to see you back in my neck of the woods.

      What are you up to these days? I see you are linking out to GuestCrew; how come?

  5. Hi Ana,

    I found roundups to be really, really helpful the first year of my blog. As a strategy I’m leaning more to creating roundup posts in the future that serve more as a resource or educational tool for my clients.

    What I was doing was just sharing the top articles I enjoyed from around the web but that might not have been the best approach as the viewers on those articles slowly declined.

    However, by changing it up to give more value inside my genre it gives the feel to me of offering more value for both my followers and readers and may attract a few new potential blog friends that serve the same audience I do but in a different way.

    Thanks for the reminder to re-think including this back into my strategies.

    Have an awesome week Ana!

    ~ Don Purdum

    • Ana Hoffman

      Doing roundups is definitely a lot more work than it looks, isn’t it, Don – and constantly tweaking them to see what works, what doesn’t (like anything else on your site) is a must.

      However, if you do find a sweet spot (like I did with these Weekly Marketing Skinnies), then roundups become a winner – both both bloggers and their readers.

      Let me know if you ever decide to go back to your roundups.

  6. Jasper Oldersom

    Hi Ana,

    I LOVED your post :-) I’ve been thinking about doing round-ups. It’s a go for me now.

    Just wanted to let you know that Shonali Burke’s link actually links to UpCity’s domain, might wanna fix that.

    Have a great week!

    – Jasper

  7. Hi Anna!

    I am visiting first time on your blog and found it from top 100 Blog Seo post. Really an amazing post from you. I think I will follow your blog blindly since that is all information I need for my daily dose. Hoping to see a professional relationship.

    Best Regards

    Saqib Ahmad

  8. hey Ana, Great Post, saw it ar the right time as I am about to start a blog. But One question.

    I got the concept of roundups, relationship and getting traffic from it. But when I do roundups on my blog, do I have to ask publisher for permission to mention their content on my blog ?

    can I curate anyone’s content on my blog If I give them full credit and linkback ?

    • Ana Hoffman

      Good question, Rohit.

      I’d be surprised if you come across a publisher who’d mind being included in a roundup. On the other hand, you can ask them if they mind beforehand; that might actually help you build a relationship with them. You can read more about it here: http://tgcafe.it/be-memorable-2

  9. Thank you for the post Ana, it’s a great post. I will definitely start to include a roundup on my blog and and link out to of my favourite blogs.

  10. Hi Ana, awesome post as always!

    I’ve been following your work for a while and it’s just incredible. Thanks for sharing this advice with us.

    Also, I totally agree with you. The best way to start building an audience and drive traffic to your blog is building relationships with other bloggers in your industry. I’ve been doing it for a few months and the results are awesome.

    Most people struggle with traffic generation for that simple reason. They forget to build relationships.

    Have a great day Ana!

    • Ana Hoffman

      Thanks for the compliment of reading Traffic Generation Café, Josue.

      And yes, many people forget that building relationships online is not that different to getting to know people offline.

  11. vino

    hi again ana, i am a little confused :(
    round up linking my own blogs is better or round up linking to other bloggers is better? by doing which one would i get more traffic to my blog page??
    by the way i am totally fresh to this blogging thing, and i would really appreciate if you would care to help me little. :) thank you :)

    • Ana Hoffman

      To drive traffic, you want to do roundups of OTHER bloggers – that’s what gives them an incentive to come check out your blog.

  12. I am complaining now :( no one till now have mentioned me :( But the thing is I never starved for link round-up. I think I have to start it up.

  13. Thanks so much for adding my Friday Finds to your round-up Ana! I started that series a couple of months ago and it seems to be catching on. I bet I’ll set a nice little bump in traffic to it now thanks to you.

    I hope you’re enjoying your weekend.

    • Ana Hoffman

      You are so very welcome, Sherryl; I love it when someone takes their time to serve us with the best of the web, making our lives so much easier.

  14. Links are definitely very important for an SEO site. Link roundups provide a nice way to get inbound links to other blogs which would help to cultivate the relationship with that blog founder. A nice and informative post to share.

  15. Hi Anna,

    I really like Adam. All of you are very generous. After Carol Amato wrote a blog post about all you lady bloggers, I stood up and took notice. Now, I try to visit all your blogs at least once a week. I actually found Adams blog on your RT on twitter because I follow all of you.
    Thanks for the great information. Blog roundup is very interesting and I hope to be participating.

  16. Really relevant in today’s climate. Thanks for bringing this to my attention. As soon as I find a few good sources in Scoop.it, I’m going to probably use this tool that you made a note of.

    Take care and have a great week..!

  17. Providing links for your sites are very important and the links roundups that you have mentioned in your post are definitely going to help me out. Thanks a lot, Ana for posting this article.

  18. Ana, I just found Adam recently too and his content is great! I do try to link out in most of my posts as long as it makes sense and adds value to my readers. I just linked out to one of your posts in my latest as well.
    Scoop.it is wonderful, I’ve been using them a while and learned about it via Ms. Ileane.
    I see you are using both comment systems, do you favor one above the other yet? Enjoy the rest of your week Ana.

  19. I’ve been running a weekly tips post for a few years and include links to posts I know my clients and followers will find helpful. You are one of the few folks who stops by to say thank you any time I include one of your posts. I really appreciate that because those links are dofollow. So, not only is it sending traffic to your site, it is also sending a valuable backlink that is a signal to Google.

    I noticed your mention of resources related to outbound links.

    Perhaps you would consider doing a post on how you are notified of your traffic and backlink sources that takes into account the latest Penguin 2.0 update that has made so many folks consider making all outbound links nofollow, and the hacker fear some folks have that made them turn off trackbacks and pingbacks.

    • Ana Hoffman

      I was actually on your blog just the other day, MaAnna, reading one of the posts mentioning nofollowing outgoing links. I wanted to leave a comment, but had so much to say and so little time that I didn’t. lol

      A post on the topic might indeed be a good idea…

      And by the way, all my links within content are dofollow and I intend to keep it that way.

  20. Wow Ana. Thanks very much for the shout out.

    I really appreciate it.

    I can’t help that you produce fantastic content that I want to link to 😀

    Great collection of people who do round up posts.

  21. Thanks Ana for the mention. Actually gave me some “other” blog to sniff at :) BTW, I need to know.. That “to unlock this content” is really cool.. May I ask how in the world you do that?..

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