When you create your Facebook Page, you should probably have some sort of goal in mind aside from attracting fans.
While large brands are not as focused on turning Facebook fans into direct leads or sales, smaller businesses should be definitely be focused more on lead conversion and occasionally selling products or services directly.
So we need to drive users to take some sort of action, in other words.
One of the ways of getting your page visitors and fans to take action is by making them opt-in to get something you provide.
So in this post we’ll talk about how to build your email list using Facebook landing tab.
Facebook Landing Tab and The Lead Form
As you know, building your email list is how most internet marketers make money online these days and Facebook is no exception.
So what you need to do is to create a form that lets users put in their name and email address.
*Note: later I will mention 3 apps to help you build your Facebook tab.
There are a number of ways to develop a lead form.
For example, you can higher a web designer or you can also use email marketing services, such as Icontact, GetResponse or AWeber and then use their pre-made forms.
But as long as you are here, I have a cool bonus to all Traffic Generation Cafe visitors: I’m giving away my pre-designed Facebook opt-in form – all you need to do is to change my text and images to yours!
After that, what you need to do is to add that form to your Facebook Tab, so anyone who lands on your welcome page will opt in to get your gift.
Quick tip: To set your Facebook landing tab as a default viewing tab for all newcomers, go to your public profile settings page, then go to “Manage Permissions” > “Default Landing Tab”, then choose the tab you want.
The Double Lead Strategy / Fan Gate Feature
This is one of the great things about Facebook fan pages: you can get 2 leads at once and we call it “the double lead strategy“: you can get people to “like” your page, plus opt in to get on your email list at the same time.
To make that happen, you will need to use the Fate Gate Feature: first you hide something from your visitors asking them to click on the “like” button to get it and, when they become fans, they get whatever you provide.
Here is an example for my landing tab and Fan Gate:
Picture #1 is what visitors see when they land on my fan page; picture #2 is what my fans will see once the click on the “like” button.
3 Applications That Will Help You To Create Your Facebook Tab
To build your Facebook Tab, you’ll need an app to help you.
Right below, I’ve chosen 3 free iFrame apps with fan gate feature: all you need to do is to add your images and codes. Or simply use my pre-designed forms mentioned above.
Hosted iFrame – free for up to 25,000 fans and you can have up to five tabs. They’ll host your images up to 25 MB. To install the app, go to their page, then click on the green “Get Started” button on their “Start Here” tab.
TabPress is a free iFrame application developed by HyperArts. To install TabPress, go to their app page and click “Add to My Page” in the right column. You’ll have to upload your images to a site and reference them using HTML code such as <img src=”http://www.yourwebsite.com/yourimage.jpg”> because TabPress does not host images.
Static HTML: iframe tabs is another free application and it doesn’t host your images similar to TabPress. To install it, go to their Facebook app page as linked and click “Add to My Page” in the right column.
Note from Ana
I absolutely agree with every point Faissal is making in this post – if you don’t have a landing tab, which opens for all new visitors of your Facebook fan page by default, you need to create one!
My Facebook landing tab also happens to have one of the highest subscription rates of all my opt-in forms, including the ones on my blog: almost 12%.
I did mine a bit differently from Faissal’s: I have one-step landing page, meaning that my potential fans have a choice to subscribe to my list as well as “like” my page all through the same landing tab.
To see what my landing tab looks like, click here (and please “LIKE” my page while you are at it!)
Another point I wanted to add to the post is the fact that I am not a techie and get easily intimidated by the near mention of “creating my own code” for anything.
I created my fan page landing tab through FanPageEngine.com – an inexpensive and hands-free way to come up with what you see on mine. It let me include images, a video, an opt-in form, and has a few other options I haven’t used.
Now back to Faissal’s post…
You Should and You Shouldn’t
You Should Have a Call To Action
While explaining to your visitors why they should join your Facebook Page or why they need to opt in to get your gift, you also need to encourage them to actually do that.
If you view my landing tab (click here to view it), you’ll notice that I’ve designed an image which says “Click on the ‘Like’ button above” with arrows pointing up toward the “Like” button.
You Shouldn’t Link To Other Pages
If you want to get visitors to take action (like your page or opt in), you don’t really want to link to other facebook landing tabs or other web pages, because once they have navigated away from your page, there’s a greater chance that you’ve lost them.
So if you still haven’t built your opt-in form into your Facebook landing tab yet, I hope you are now ready for this task.
Let us know how it goes by leaving a comment below.
I’m a blogger & Internet entrepreneur. I blog about Facebook Marketing: Fans bridge | How to market on facebook. Get my free 52 page Facebook Marketing Secrets guide that I have made to help you know everything you need to know about Facebook Marketing.