by Ana Hoffman 116 comments

Keep Your Money, Honey: Which Internet Marketing Products Are Not Worth Their Salt

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internet marketing tools keep money imageCan you make money blogging without spending money?

Theoretically, yes.

But if you don’t want to wait for years to develop your blog all on your own with nothing by sweat and tears, then sooner or later you’ll start seeking out some help in the form of ebooks, courses, plugins, software, etc.

Patience is not my virtue when it comes down to my business and I’ve become a sucker for great products that truly benefit me in my business.

My criteria for a perfect tool are simple:

  1. It has to save me time
  2. Or save me money
  3. Or both
  4. AND it has to bring me more profit than it costs

However, in one of my new “Sunday Coffee with Ana” posts I mentioned that there were plenty of products I tried in the past and would never recommend.

That hit the cord with many of you.

Don’t we all wish that somebody had the guts to tell us up front that a certain product sucks rather than shove their affiliate links down our throats whatever the negatives?

Well, I am more than happy to share what my top picks for “You’d better keep your money” products of 2010 were.

Here they are in no particular order:

1.   RentAnEdu.com

This product by Russel Brunson sounded like a break-through in link building.

What if you could rent an .EDU domain and offer the links from that domain to any webmaster you wish on the condition of them linking to one of your sites?

Sounded like great premises; alas, it wasn’t everything they set it out to be.

What I didn’t like about it:

  • They obviously rushed the product; their membership has a lot of problems they need to work out. I lost a day of their 7-day trial just trying to set everything up instead of promised 2-3 minutes.
  • Their “how-to” videos don’t appear to tell the whole story. I am sure the creators are holding back some very important pieces of the puzzle to truly make it work – that’s no way to sell the product. You either tell it all or keep it to yourself.
  • Because of the lack of true disclaimer of how the process should work, you are left to your own devices figuring out the missing pieces.
  • After spending several days and $95, I got one link – not good ROI.
  • You have to continue spending $95 per month to keep the links live.

Conclusion:

If you want to build links, you still need to do it the old-fashioned way.

This product resulted in a $95 loss and a cancellation of the membership.

2.   Unique Article Wizard

If you read my recent Link Building: What’s Naughty, What’s Nice? post, you know what my problem with article spinners in general and this one specifically is.

The way it basically works is it submits your spun articles to a multitude of member-blogs, thus creating backlinks to your site.

What I didn’t like about it:

Other than the fact that article spinning is EXTREMELY time-consuming, most of the blogs that your article will end up on are low-quality ones. Many of them are even automated.

I also tried their “guest post” feature – I forgot what it was really called. That’s when you choose to accept articles submitted by other members in your niche. I ended up with a slew of poorly written content that even at the worst of my blogging days I wouldn’t publish on my blog.

Conclusion:

My website ended up slipping down in ranking due to UAW.

Eventually, I was $67 X by 3 months out of pocket and having to manually rebuilt some quality links to get my site back to the first page.

3.   MLMLeadSystemPro

I still see the members “doing their thing”, trying to get traffic to their affiliate MLM Lead System Pro page.

You know how I know?

Because they all market it the same way, the way they are taught.

And that’s precisely why it’s not working for them. It’s a system and no “out of the box” thinking is required.

To be fair to MLM Lead System Pro, they do (or at least used to) provide some good basic training for internet marketing newbies. And that’s the only reason I would ever try them if you really desperately have to: for training. But stay with them for a month, learn all you can, and cancel your membership.

What I didn’t like about it:

  • “one size fits all” mentality
  • promote our business first and you might get a lead or two for your primary business – rarely happens
  • everything is based on a multitude of affiliate offers they try to get you into during each training seminar
  • there is no growth in the level of training
  • it got too big

Conclusion:

You can get some good marketing training out of it, if you are willing to grow tough skin to the many offers they’ll put you through.

There are plenty of better programs out there.

4.   YouTube Secret Weapon

If you are into video marketing at all, you must’ve heard about Julie Perry and Paul Colligan’s video marketing product.

It really does go in-depth as far as the basics of setting up a great channel, driving traffic to it, getting your videos seen, etc is concerned.

However…

What I didn’t like about it:

  • You can learn EVERYTHING they are selling for $197 for free on their blog. As soon as you opt in to get more information, you will get a link to it. THAT information is priceless if you are planning on using YouTube as a part of your overall marketing strategy.
  • The quality of videos was awful – I could make out half of the audio even though headphones.
  • The entire course is very outdated even with their last update – YouTube has changed a lot since the course was recorded.

Also, I have a personal problem with Julie: I made a YouTube video teaching a couple of tricks from the course hoping to get some affiliate sales through it. However, Julie perceived it as me “scraping” her content and got my video banned from YouTube. As you can imagine, we are not too fond of each other.

Even despite that, I wouldn’t have recommended the course.

Conclusion:

I should’ve asked for refund, but missed the deadline. I am $197 out.

5.   SEO Link Vine

This one is by Brad Callen and is similar to Unique Article Wizard.

I wouldn’t use it for all the reasons I mentioned above.

6.   StomperNet

This one I had huge hopes for, but I think it reached its expiration date.

StomperNet is an SEO membership community that provides all sorts of SEO training.

It was very powerful back in the day when a lot of big SEO names were actively involved in it. But no more.

Now it’s just running out its course, still collecting money from some members who don’t know any better.

Here are some potentially good points about it:

  • it DOES offer some incredible training, even though it might be just a bit outdated by now
  • it does offer access to some tools you can use in your business, like Market Samurai, Traffic Geyser, etc

However…

What I didn’t like about it:

  • the membership is a cool $197 – WAY more than I’d be willing to pay for it.
  • yes, it does offer access to tools like Market Samurai. However, they claim that Market Samurai costs $147/MONTH, but in truth it’s $147 one time fee, plus you can get 35% off. So their numbers don’t add up. On top of that, once you cancel your membership, you won’t have access to Market Samurai any longer.

I recently got some of their Christmas offers and thought to myself “Why not try them out again; see if they spruced it up to make it worthwhile. Unfortunately, not.

Another reason I decided to try it one more time as a promise of a blog audit, valued at $297!

As you know I do very detailed audits on this blogs each Friday, so naturally I wanted to “check out the competition”, plus it’s always great to have another pair of eyes and ears.

What it turned out to be was a half-hour long conversation with a guy who didn’t have any particular qualifications other than that fact that he owned a website. Although very nice, he told me upfront that he didn’t know anything about blogging or my niche, but told me everything there was to know about his site.

What a waste of time.

Conclusion:

Good thing I am writing this now, since it reminded me that I still need to request a refund for this miserable failure of an audit and the membership.

Here are also some products that weren’t necessarily bad in any specific way; they just didn’t work for me:

1.  ShoeMoney System

This system by Jeremy Shoemaker was simply too basic and my expectations were a lot higher for $497.

2.  Keyword Elite and SEO Elite

Both by Brad Callen. I found there wasn’t anything special about them; plenty of other tools that do the same job better.

Marketing Takeaway

Well, and now you know. :)

I am sure I forgot a product or two; I will let you know if anything comes to mind.

If you want to know what I DO recommend, check out my Top of the Crop: Best Internet Marketing Tools Best Marketers Use page.

I update the page regularly with new products I use and recommend and remove the ones I don’t feel are worth their money any longer – like I did with StomperNet.

I am sure you know by now that you can fully trust my recommendations as I am not out for a quick dollar, rather an honest one.

Are their any products you’d like for me to check out?

I’d love to know what they are!

I am always on the lookout for new ways to help me grow a stronger business faster and I certainly don’t mind sharing with you the results of my findings on ANY products.

One condition though: if I make myself a marketing product guinea-pig, you need to promise me that you would buy the products I recommend and you find a need and a budget for through my affiliate links. Deal? :)

Now go down to the comments to let me know your thoughts and suggest products you would like me to test before you buy.

ana hoffman internet marketing tools

traffic generation cafe comment below

{ 116 comments }

Tyronne Ratcliff October 7, 2012 at 8:27 pm

I’ve kind of been on the fence about Unique Article Wizard but after reading what you have to say I think I’ll pass, I’ve also heard from a few other marketers that it’s not worth the $67 a month they charge for.

Ana Hoffman October 8, 2012 at 9:58 pm

Definitely a good decision, Tyronne; especially in light of all the latest Google updates.

Lisa Starr April 17, 2012 at 7:49 pm

Thanx 4 the advice on MLM Systems Pro. I attended one of their seminars, which seemed way too sale-sy. I was thinking I might invest in them at some point in time, but now I know to look at other venues. Thanx again for the time and money saved.

Ana Hoffman April 19, 2012 at 10:15 am

I wouldn’t bother, Lisa; there’s lots of better training out there.

Ana Hoffman January 13, 2012 at 1:15 pm

Indeed, Daniel – this kind of stories are plentiful, unfortunately.

Sure there are several key tools that I recommend every website owner should have, but they are really far and few between.

Thanks for letting me know which ones you prefer.

Justin Germino January 13, 2012 at 10:36 am

Love your honesty on the systems and I haven’t tried any of them, I spend some money but not on buying programs, most of my money is spent on paying my writing staff with some of it to run promotional programs and others to test new systems like JustRetweet and Triberr (spent $20+ on each). Regarding .edu backlinks I have seen no evidence from testing and from others that .edu and .gov links provided enormous benefit, however you can find .edu and .gov links to comment on for free by using dropmylink.com which I highly recommend to other bloggers to build backlinks from comments and is 100% free.

Ana Hoffman January 13, 2012 at 1:18 pm

No such thing as silver bullet, huh? lol

I am with you, Justin – the biggest chunk of my monthly expenses are for the blog upkeep (hosting, etc) and some Fiverr gigs for simple jobs; that’s about it.

Edu links? Not so sure myself.

Interestingly though every single backlink checking tool out there still counts them separately.

Justin Germino January 13, 2012 at 1:56 pm

Did you write a post about what Fiverr gigs you outsources, I am curious to see what you find effective and pay for on Fiverr. I did about $40 in Fiverr gigs last month for the 1st time in a while and I am very curious where you spend your budget dollars for maximum efficiency.

What I am looking for now is why my frigging Alexa rating keeps slipping even while my traffic is great, my Alexa lost 11k in 3 months while my traffic goes up. Sites with way less traffic have so much better Alexa, I think it is because of backlinks to their sites vs mine. I need to build more backlinks to unique domains instead of commenting on my favorite sites all the time where Alexa only counts 1 link from 1 unique domain not from multiple posts on same domain.

Ana Hoffman January 13, 2012 at 2:49 pm

I know Alexa is notoriously unreliable, Justin.

As you pointed out, you get 3 times my traffic, yet my ranking is so much lower…

As far as Fiverr is concerned, I outsource some of the tedious link building tasks I don’t have time for.

Steve December 22, 2011 at 1:41 pm

I love your brutal honesty, Ana :) I did see Raven Tools mentioned in one of the comments and that was highly recommended to me by one of my friends in Nebraska. Right now, I look to reviews and recommendations by Ryan, Mavis and yourself first.

Ana Hoffman December 22, 2011 at 6:55 pm

I’ve heard good things about Raven Tools, Steve, but never used them myself.

One thing I heard about them though is that they are way too overpriced for what you can do with them.

I am exploring different tools right now to see which one I like the best.

Sergio Felix December 13, 2011 at 6:34 pm

Hey Ana,

Well you got my attention with your brief review about MLSP and the conversation you had in the comment thread about it.

I’ve never been in an MLM scheme before (that if you don’t consider something like SFI -Strong Future International- as an MLM scheme) but I remember being on a live training about Twitter.

They were talking about how to use twitter with Tweet Adder and to be honest, the training was top notch.

I have been in a few Internet Marketing training courses in the past and I understood that every “business in a box” is a waste of time.

However I was looking forward to try them out for a month just to learn everything I could and get out of there but you say it’s basic stuff.

I may join just to take a look and then get out.

Not really interested in promoting pre-made sales funnels or getting brain washed in that is not the system and that it is me about getting results.

I already have common sense! ;-)

Sergio

Ana Hoffman December 13, 2011 at 7:45 pm

I haven’t been to their site in over a year, Sergio – who knows, maybe they changed for the better.

Anne Lyken-Garner December 10, 2011 at 3:45 pm

Thanks for this. I trust your judgement so will keep as far away from these product as possible. The thing that strikes me odd, is that some of these people are asking for soooo much for their product. What cheek!

Ana Hoffman December 10, 2011 at 9:06 pm

I’ve read it somewhere (probably from one of the “gurus”) that they recommend to overcharge for products because if you charge just right (i.e. too little as far as they are concerned), people will think that the product is not good enough and won’t buy it at a lower price.

What a load of….!

SyeRodriguez December 7, 2011 at 10:07 am

Hey Ana!

Thanks for the tips on what to avoid. I am tempted by new product that promise to make IM easier as well, so it’s good to know what to avoid. I personally tried Fast Cash Commissions and recommend staying away from it. It has some value for a brand new person but the creators have no problem with lying about what they are doing. This is the biggest problem I had with them.
They also try to sell you something new everyday and call it training. Thanks again Ana.

Ana Hoffman December 8, 2011 at 8:28 am

Thanks for letting me know, Sye.

Dave Lucas December 7, 2011 at 9:45 am

Ana, I laughed out loud when I read “You can learn EVERYTHING they are selling for $197 for free on their blog.” That statement [insert the price YOU paid for whatever] can be applied to WAY TOO MANY “offers” out there on the net! There seems to be an abundance of “secret weapons” and “systems” for sale – most are worth NOTHING – many have information / tips you could have Googled or otherwise figured out for yourself!

Blog On, Ana! I love your presentations!

Ana Hoffman December 8, 2011 at 9:42 pm

Indeed, Dave…

Danielle Parsons December 7, 2011 at 9:32 am

After chasing the next greatest tool since I started working online in 2005, I have decided to just use the powerful Thesis Wordpress theme that I won in your contest and use Comment Luv Premium to build powerful websites that bring targeted prospects to me.

I have tried many of the products you mentioned above. I decided this year to focus on building content on my sites and using the telephone t0 speak with my list ( so old fashioned in 2012 ) is the best way for me to grow my wellness business. Thanks for your review Ana!

Ana Hoffman December 8, 2011 at 9:41 pm

In most cases, we already have all the knowledge we need to succeed, Danielle.

I am with you – getting down to business is what I am planning on doing the following year.

Thomas October 8, 2011 at 2:18 pm

Lots of choices for stuff that doesn’t work very well — that’s my experience at least. I think — as you said in one of your other posts — that the bottom line is it takes time and effort to get traffic into a site AND to make money from it. I don’t think that there are shortcuts but there are effective tools that can help make the process easier. I’m wondering if you got some pushback over the UAW thumbs-down. A lot of people swear by that particular service.

Ana Hoffman October 9, 2011 at 5:53 pm

You are right, Thomas – in the end, it always takes time and work; the tools are there just to help us do our work more efficiently, but they won’t make it or break it for us.

UAW? Some of my blogger friends used to love it, but recently dropped it. I guess they’ve come to the same conclusions on it.

Gustav August 28, 2011 at 12:04 pm

Ana, I have to tell you that this website is becoming addictive. I read one post and it leads to another that is even more informative. Keep it coming! I read the entire post on the various tools that you use for SEO, etc and didn’t see one of the SEO tools that I use for keyword research, and wonder if you have tried it? It’s called Micro Niche Finder and I really like it. I also have a copy of Market Samurai, but seldom use it any more. I also tried the Callen’s tool and I think its way over rated. If I posted this on the wrong page, my apologies.

Ana Hoffman August 29, 2011 at 1:05 pm

No, I’ve never tried Micro Niche Finder, Gustav, but will take a look at it; thanks for the suggestion.

I use Market Samurai on a daily basis almost, can’t write a post without it, LOL.

Lucky August 27, 2011 at 6:53 am

Raven Tools – by far one of the best online marketing tools available today. You can manage SEO, PPC, Social Media, Analytics from one dashboard.

It pulls data from majesticseo, semrush, seomoz, google analytics etc…

Cheers,
L

Ana Hoffman September 8, 2011 at 10:31 am

I’ve been meaning to try it out; one of these days…

Chris July 13, 2011 at 7:31 am

This is a great article Ana thanks for sharing. I hadn’t heard of half of those products but there are an unlimited number out there and I will stay away from the ones you mentioned. I can’t wait to read the products that you do recommend at http://www.trafficgenerationcafe.com/internet-marketing-tools/
It can be hard to find good quality reviews because if you just type in XYZ Product Review, the majority of the websites are actually promoting the product with their bonuses. I can’t blame them for that as it is a legit way to get buyers for that specific product, but it is just hard to get an honest review then.

Ana July 13, 2011 at 10:47 am

Yes, you never know who wrote a review posted on a review site. I always buy on recommendations from people I know and trust. Thanks for visiting, Chris.

Terje Sannarnes April 15, 2011 at 4:31 am

I think that affiliate products has to be selected according to the specificity of an online resource and its targeted audience. Before to choose the right affiliate products for a website you have to perform the detailed research of targeted users. You should understand, who your users are and what products they need. Then just offer them the right products.

Ana May 7, 2011 at 6:39 am

Terje, you are absolutely right. Offering the wrong (or too many) programs will be off-putting. It has to be in context with your niche.

Ana January 16, 2011 at 7:05 am

Good idea, Dan.

The only problem is your link is broken; you should probably come back and fix it, otherwise, no one will make it over to our blog.

Ana January 15, 2011 at 9:45 pm

Surely hope so! :)

Ana January 13, 2011 at 6:53 am

Wow, very strong opinion, Richard, and I can’t help but agree with it.

One this for sure though: those products keep popping up because we keep buying them hoping that the next one will definitely make our business a success.

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