You know by now that I am a firm believer of quality over quantity when it comes down to link building.
Link building directly to your main blog, that is.
However, today I’d like to introduce you to a different kind of link building: namely, building low-quality links to your other online properties that link back to your main site.
All using RSS feeds.
Using RSS Feeds for Link Building
You may or may not realize that your blog is not the only RSS feed you have.
Most of your social networks channels come with an RSS feed, like Facebook, Twitter, FriendFeed, etc.
Most article directories, like EzineArticles, create a feed for your profile and all your articles.
Social bookmarking sites.
Aweber, Ping.fm, Squidoo – you name it, it most likely has an RSS feed. Just use your imagination and you’ll be swimming in feeds pretty quickly.
Of course, you need to remember that I am talking about the feeds to YOUR profiles and content within those sites and not generic site feeds.
What’s the point?
Every time you create a profile on ANY website and submit your content to it in whatever form, you basically post your links within your content to that site, whether it’s social media, bookmarking, or articles.
Follow me so far?
So now you have a bunch of continuously updated content with your links included on all these different sites that give you an option to create an RSS feed for your content.
Now, what if you take those RSS feeds and submit them to different RSS directories?
So every time you update any one of your social media profiles, those RSS directories get notified of the change and create new links back to your profile, thus boosting their authority in Google’s eyes?
Since those web properties now have a bunch of links coming to them, it increases THEIR authority and now those higher-authority pages are linking BACK to your blog, thus carrying more link juice within them!
You instantly increased the quality of links coming back to your site and the best part is most of it can be automated.
When I first learned about this link building technique, I was blown away.
Moreover, I have a way of doing all of this with minimal time investment on your part – how great is that?
The gist of this strategy lies in creating a master list of all the RSS feeds pointing to all your content online, converting all those feeds into one, and then submitting that one feed to RSS directories.
Step 1: Gather All Your RSS Feeds
Almost every profile you have out there comes with an RSS feed. The tricky part is to find them all, but once you know what you are looking for, it’s not that difficult.
Let me give you a couple of examples of what to look for.
Your Twitter profile:
The easiest way to find RSS feed for your Twitter profile is in the old version of Twitter. I am sure some of you can tell me how to find it in the new version as well, but so far I haven’t had success.
So first you need to switch to the old version:
Then scroll down until you see RSS feed icon in the right sidebar:
All I did here is entered my name into the site search box and followed the link to my expert bio.
Every site has tons of RSS feeds, so you need to make sure you get RSS feeds for YOUR PROFILES!
For instance, this is the feed I am looking for: http://feeds.ezinearticles.com/expert/Ana_Hoffman.xml
NOT something like this: http://feeds.ezinearticles.com/category/Internet-and-Businesses-Online:Internet-Marketing.xml.
Step 2. How to Create RSS Feeds
Granted, ALMOST every site doesn’t mean ALL sites – so what do you do when you don’t see an automatically generated RSS feed?
Don’t you worry though, I’ve got a solution for that.
You can create an RSS feed for any website or even website page you wish. Why would you want to do that?
Do you have any static websites that don’t come with RSS feeds, but you update fairly consistently? Do you have pages that you add new products to all the time?
So now you can instantly create RSS feeds for any and all of those web properties you own and start building links to them automatically.
You can create your own RSS feeds at this link:
Remember to pay particular attention to titles and descriptions: make sure to include your main keywords for the search engines, but don’t forget to make them catchy to generate actual traffic through your RSS feed.
Now that you have your list of RSS feeds, you are ready to move on to the next step.
Step 3. How to Create Master RSS Feed
Now that you have a list of all your RSS feeds you could think of, submit them all to RSS directories… one by one.
That would take hours, and hours is what we never have.
To make this process simpler, we are going to create an RSS mashup – one master feed that will include ALL the feeds we have.
I like to use Yahoo! Pipes for that.
Actually, you can use Yahoo! Pipes for ALL the tasks I mentioned above, like automatically fetching your existing feeds (just enter the URL), creating new ones based on your URL, etc.
I won’t go into how to use this tool – it’s a post of its own; just make sure you go through their tutorial before you jump into it.
How to Submit Your Master RSS Feed the Easy Way
To make the task less daunting, here’s a free tool to help you: down-load a Firefox extension at www.submitemnow.com, which will allow you to submit your RSS feed to about 100 or so directories for free.
Of course, you need to be using Firefox browser for this to work.
Why this extension works:
- it’s free 🙂
- it’s easy to use – just add your RSS feed and a description to it
- it submits in half-automatic mode, thus preserving the quality of manual submission while still speeding up the process
If it sounds like a lot of work, it is… in the beginning. But remember, you only need to do this once and the process will repeat itself over and over and over again without you lifting a finger.
Plus, if you don’t have time or don’t want to do it yourself (I include myself in both categories), this is a perfect task to outsource for pennies.
So let’s sum it up.
- You make a list of all web properties you’d like to create more links to and find or create an RSS feed for each.
- You create a master RSS feed that includes all of them.
- You submit that feed to RSS directories using semi-automated software or outsource it altogether.
- Every time those web properties get updated, the RSS directories will automatically create links back to them.
- As you increase the authority of those properties by sending them a bunch of links, you will increase the authority of any sites they link back to – I suggest that being your main site/blog.
Now all you have to do is… well, do it.
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