A link is a link is a link, right?
I’ve been told that over and over again. By people who don’t have their websites anywhere close to the first page of any search engine. That should’ve been their clue.
SEO link building is a bit more complex that just throwing a bunch of links to your site and hoping for the best.
It’s extremely important to have a good mix of links, coming from different kinds of websites, pointing to different pages.
Below are the 10 guidelines you’ll benefit from sticking to when doing SEO link building:
1. Natural Anchor Text
What do I mean by “natural”? It should look like the links were build by users, not for SEO sake.
Don’t use the same anchor text in all your links; vary it by throwing in a useless word here and there and yes, do a few “click here” anchors as well.
2. Good Neighborhoods
Don’t link to adult, gambling, pharmaceutical, etc. sites. They are generally considered spammy and wont’ get your link building any points. Avoid link exchanges as well.
3. Gradual SEO Link Building
That means that you should not throw a thousand links to your site the very first day. That’s a huge red light and it WILL get you banned by Google.
As tempting as it might be, take your time. I’d say as a general guideline, you can get anywhere from 300 to 600 links your first month and increase your SEO link building after that initial “courtship” period.
4. Links from Varied PR Pages
Don’t make it a point to get all your links for PR 5+ pages. As you can imagine, that kind of SEO link building looks unnatural.
5. Links from Related Pages
Many SEOs will argue with me on this one (actually, some will argue with me on all of them – that’s the nature of SEO).
However, I think you’ll do well sticking with this one. Get most of your links from related pages/websites.
I am not saying that you shouldn’t get them from unrelated, but high-quality websites; you definitely should. But links from related pages might have more weight and with all other factors being equal just might be what pushes your website to the top.
6. Links from Both Established and New Sites
Natural SEO link building should have both of those kinds of links.
7. Should Not Be Temporary
If you employ a link building company or use subscription software and pay a monthly fee for SEO link building services, then your links are only good for as long you are paying for them. As soon as you stop, your links will disappear.
It’s been speculated that this can even be a factor of the Google Sandbox filter.
My personal opinion: save your money. There are plenty of ways to get permanent links that are absolutely free – i.e. done by you.
8. No appearance of Paid Linking
Don’t ever pay for your links. If you have banner advertisements on other sites, make sure you add a NoFollow attribute to those links (rel=”nofollow”).
Having words like “sponsors“, “advertisement“, and such around your links is not a good idea either.
9. Pay Attention to Deep Linking
Don’t ever link to your home page only. It’s extremely important that most of your anchor text links go to your internal pages – that’s called deep linking. The more quality links you have to your internal pages, the more trust your home page will gain as well.
Word on SEO link building to your home page: it’s much more natural to link to your home page with URL as opposed to with an anchor text link. That’s what a user would do when mentioning your site somewhere. So make sure at least 60-70% of your links (my number) are just URL links.
10. Directory Listings
It’s good to be listed in directories, but don’t let the majority of your links come from them. This strategy should be an addition to your quality link building campaign, not a replacement for it.
Let me bring your attention to one more very important aspect of SEO link building mixology.
Your links should come from a variety of media sites.
In other words, employ all of the following venues to maximize your results:
- social networking site
- social bookmarking sites
- blogging (your own blog, blog commenting, guest posting)
- video marketing
- article marketing
- press releases
- RSS syndication
SEO Link Building Marketing Takeaway
As a final word on SEO link building: remember that 90% of your search engine placement will depend on your links. If you are hoping to get listed in Google or any other search engine, you HAVE TO learn more about link mixology.
The good news is that this aspect of SEO is entirely under your control, absolutely free, and will bring the most leveraged long-term results of any other marketing strategy out there.
Happy SEO link building!
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