15 Scalable SEO Strategies for Newly Launched Websites

15 Scalable SEO Strategies for Newly Launched Websites

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It’s always best to make every actions count in search engine optimization, given that all the effort that you’ve done in the past will dramatically affect your site’s future. So I’ve listed some of the best practices that will both benefit your newly published site’s short-term as well as its long-term goals through series of actions that can help establish your website even on its initial stage.

seo strategies increase rankings imageNewly published websites require lots of tasks to be done on their first month to be able to see how feasible they will be.

Tasks generally include generating traffic, building links, getting pages indexed by major search engines, site structuring, content strategy and many more.

It’s always best to make every action count in search engine optimization, given that all the effort that you’ve done in the past will dramatically affect your site’s future.

So I’ve listed some of the best practices that will both benefit your newly published site short-term as well as its long-term goals through a series of actions that can help establish your website even on its initial stage.

1. Long-tail keyword targeting through blog posts

It’s highly recommended to include a blog section if you’re planning to build a website.

Having a blog on your site is very beneficial for your business in so many ways, knowing that this channel of your site allows you to interact with your targeted audience and it’s also the easiest way to rank on search engines for highly targeted keywords.

Creating blog posts with the intent of targeting easy-to-rank keywords (mostly long tails such as “how to’s” and product descriptions/reviews) related to your business products or services is certainly one of the most scalable techniques in search marketing.

Blog entries have higher chances of getting high rankings on SERPs without over optimizing them through off-page efforts, since they are found to be very relevant by search crawlers, especially if the long-tail keywords (3-7 word phrase) were used as or in the title of the article and included in the post URL.

People who share and link to your posts commonly use the title of the blog entry as anchor text when linking to it, which makes them more likely to rank for the each post’s targeted keyword.

2. Submitting your blog to blog search engines, carnivals and directories

There are many quality blog communities out there that you can take advantage of at the start of your campaign, such as: Technorati, Blogged, MyBlogLog, Bloggapedia and many more.

This method is scalable in the sense that it can generate highly relevant links to your site each time you have a new blog entry – yes, it’s like an automated link building process.

But what I really like about this method is that it keeps you motivated, particularly with Technorati, since they have top listings for each blog category that have high Pagerank.

Your creativity gets a boost every time you see your blog authority rank improving, which makes you even more driven to reach the top, and of course, taking action to fulfill this step also benefits your other goals for your website (more traffic and higher search rankings).

seo keyword stuffing image

3. Creation and constant promotion of cornerstone content

In order for a site to truly dominate its industry, you’ll need your pillar content.

These are portions of your site that you are truly proud of: informative, educational, entertaining, and most of all, linkable material (articles, infographs, videos, etc…) or what they simply call “link bait”.

The real secret to link baiting does not entirely rely on the quality of the content, but rather on the marketing side of it.

Constantly promoting your timeless pieces of content is the best solution to have a successful bait.

You can actively promote your content through answering relevant questions on forums and Q&A sites, reaching out to people who might be interested in your material (through email, blog comments or social media) and by continuously searching for relevant pages that could use your content as a resource.

Soon enough, you’ll notice natural links to your content pouring in.

4. Linking out to influential and authority blogs within your industry

For newly published websites, it’s always best to engage with already established people related in your industry.

Getting their attention and building strong relationship with influential people in your niche can take your business to greater heights in a matter of weeks or months, and it’s also good for your long term goals.

The best way to get their attention is to link out to them by simply mentioning them in your blog posts.

By linking out to their blog posts, homepage or even their twitter accounts, you might also attract more links and traffic to your site. Other bloggers are more likely to share your blog post with their own networks and followers as they see their names mentioned on your blog.

However, be sure that your content is of high quality for them to really want to link to it.

Ana’s note: I wanted to clarify something here. The only way the bloggers you are reaching out to will see that you are linking to them is if you link to a post (they’ll get a trackback to that post), but not their home page. Linking to the home page is the surest way to NOT get noticed by them – unless you follow up with them via email or social media and let them know you mentioned them.

If you mention them on Twitter, definitely use @mention; do the same for Facebook (did you know you can do @mention on Facebook as well? You can; as long as you are friends with that person or like their fan page).

5. Developing internal linking structure through content

This one’s pretty basic and most of us know how important internal link building is for any website.

Basically, internal links are links pointing or directing to other web pages within your site. There are several types of internal links, which mainly include sitewide or footer links, navigation, and the most valuable one – in-content links.

Staging your site’s internal linking structure is easy when you have a content plan and strategy early on before publishing your site.

The best way to do it is to first make a list or pattern of the blog posts that you’ll be making for the entire month, so that it would be easier for you to include relevant in-content links with the proper anchor texts supporting your other important pages and blog posts.

Internal links have great value when it comes to your keyword rankings because they serve as a high quality vote for the keywords you are aiming as the hosting page acquire more link juice and age.

To learn more about internal link building, read the following post:

6. Direct link acquisition or requests to unpopular competitors

This is possibly the easiest way to obtain highly relevant links to your site.

Getting links from your top competitors may be tough, but digging deeper into search engine results pages (Google and Bing) when querying your targeted search terms, you’ll certainly find some unpopular competitors or pages that are actually not aiming for your targeted keywords that might be easier for you to acquire a link from.

Pages found on the 4th page onwards are usually blog posts, forum threads or deep pages that are very relevant to your site.

Sending them a request, commenting on the blog post or posting a reply on the thread will give you a relevant link. But in this situation, you wouldn’t want to abuse the opportunity, so it’s best to not use your keyword as your anchor text (but if you can sense that the site would allow it, then shoot for it).

With regards to the link, it will be of high quality in terms of the relevance (specifically if both linking pages use the targeted keyword on the title page), so giving away the points for the anchor text used and the attribute of the link (nofollow or dofollow) is certainly not a loss.

7. Reverse engineering your top competitors’ links

Outranking your competitors will naturally require this reverse SEO method.

Knowing where your competitors are getting their links from is a good solution in understanding how and why they are ranking well for the competed keyword.

Of course, replicating their link building footprint and acquiring links from the pages they are linking from will definitely level the playing field.

Generally, it’s a scalable link building method because this task never stops until you’re leading the competition.

And this practice also gives you more link opportunities as you go further in studying their link profile as well as their linking partners’.

The best tools to use for this task: Open Site Explorer or these Yahoo Site Explorer alternatives.

Ana’s note: I usually use my Market Samurai for this – it pulls out all my competitors’ links as well as the anchor text they use for each link in a matter of seconds.


8. Targeting relevant blogs with Recent Comments plugin

Leaving comments on blogs that have “Recent Comments” plugin installed on their sidebars is one of my most favorite strategies for newly published websites.

I have personally done this many times and have seen many good results from it, specifically in making targeted keywords rank on the first 3 pages of SERPs within the first month of the campaign.

The main objective of this method is just to make search engines notice what your site is all about or basically for them to know the keywords that your site is targeting.

Finding blogs related to your site’s industry that have Recent Comments plugin and allow dofollow attributed links on it can simply enhance your keyword rankings.

As search crawlers get to index each page of the commented blog with a link to your site (given that your keyword was used as anchor text) through the “Recent Comments” plugin, you are “steering” them to tag your site as relevant to the targeted keyword.

This primarily helps in outranking other pages (hundreds of pages) that are not really optimized for the search phrase.

It also adds more long term benefits to your site, since once your site is placed in a higher position (1st – 3rd page), it stays there as long as you keep the content relevant to the targeted keyword.

The original link that you’ve built will also add more value as it ages, and can eventually lead to a good business relationship if you continuously engage with the blog owner, which can also lead to a higher value of link acquisition (thematic link exchange, special mentions, guest blogging, product review, etc…).

9. Targeting CommentLuv enabled blogs (blog commenting)

Commentluv has been very helpful to the blogging community and taking advantage of it in promoting your site is definitely a good start for your SEO campaign.

Contributing sensible comments on related blogs that use CommentLuv (especially CommentLuv Premium) can generate you 2 external links pointing to 2 different pages of your site (can be your homepage or other important page on your site and to one of your recent blog posts) or 2 different sites at the same time.

This method is terrific in building deep links, mostly to your blog posts, as well as in building links with your preferred anchor text.

CommentLuv has a paid version, in which you can use any keyword directing to any page on your site that you wish to optimize as the default link (also works with non-blog sites). This default link is commonly displayed along your comment (where your recent blog post is usually promoted as an anchor text link).

10. Establishing your brand on Forums with high traffic

Participating in forums that have high daily traffic and are related to your site’s niche can really drive some targeted traffic, especially if you present yourself as someone who contributes and offers value to the community.

You can as well build links through forum signatures. Though links built through forums have low value, it’s still capable of serving as a vote for your targeted keywords.

It’s also a good place to promote your content, seeing as you’ll be reaching like-minded people to be your audience.

Besides traffic and links, there are also other benefits that you can get if you’re active on authority forums, including building relationships that can turn to business or link partnerships, setting yourself as an expert to other active participants, which often leads to client referrals and professional consultations.


11. Guest blogging (Submission)

Probably the most effective method that’s really capable of providing advantages to both new and established websites in terms of link building, traffic generation and brand exposure.

First off, links coming from guest blogging are considerably robust, given that you’re in control in choosing the topic as well as the anchor text that you want to use for your link.

Secondly, it’s effective in driving relevant traffic to your site, since the traffic coming from your guest posts is already well acquainted with the products or services that you’re offering.

Guest blog posts can also drive traffic to your site consistently as they can rank on search engines as well.

Lastly, you are able to share your expertise with a new audience, which often leads to absorption of followers.

How do you choose the perfect site to guest post for? Read more about that in this post:

12. Guest blogging (Sponsored/Invitation)

Inviting influential people around your niche to do a guest post on your blog is mainly beneficial in driving traffic, attracting natural links, adding exceptional content from an expert to your site and in exposing your brand across your industry virally.

Having experts write for you can get your site visibility as they help to promote their own content published under your domain through their own networks and followers.

However, you’ll need to offer incentives for them to be really interested in writing for you, can be through form of payments (usually $50 – $100 per post) or other freebies (your product).

13. Building your brand’s presence through social media

Social media has been a strong source of traffic ever since its sudden growth, and expect it to be more overwhelming in the future, especially now that they have an immense impact on search rankings through social signals.

Retweets, Stumbleupon likes, and Facebook shares are now considered a form of link building, as they are being closely watched by search engines and get crawled in just a matter of minutes, depending on the authority of the user who shared the link.

And this affects search rankings for fresher contents, which you can certainly take advantage of as you build your online presence.

Building and developing your social media profiles immediately as you start with your website’s marketing campaign is indeed a scalable strategy, since it’s possible to have it grow within just a month.

You can practically have a bunch of relevant followers in a week if you spend 10 – 20 minutes a day for each social channel.

The key to a successful brand development through social media is through authentic interaction, wherein you just have to interact and socialize with people genuinely and without the commercial intent.

14. Profile page optimization

Building up and optimizing profile pages is mostly ignored by marketers, and this is usually where the gold is when it comes to link building since this stratefy can’t be replicated by your competitors.

Optimizing your profiles on sites such as About.me, Aboutus.org and Youtube can benefit your site in many ways.

These sites allow dofollow attributed links to direct on to your site, and both Aboutus.org and About.me allow users to use anchor texts for external links as well.

Optimizing your profile pages:

  • Instead of using your site and your keywords as your name when doing blog comments, use your external profile pages instead; it will look less spammy and it passes link juice and trust to your profile and then passes it all to your main site.
  • Linking to your profile pages instead of your main site on your forum signatures.
  • Use your keywords as anchor text on your profile pages to make those pages vote for your site’s targeted keyword each time it gets indexed through the comments your are making (and each time it gets indexed, its link profile gets stronger as a lot of link juice is flowing through it).
  • For Youtube accounts, commenting on videos that already have Pagerank will surely pass through Pagerank juice to your Youtube profile page, and will all be directly passed through your main site, seeing as your site is the only external link on your profile page.

Ana’s note: stay tuned for another great technique to build up your profiles on autopilot – the post will be published later this week.

15. Studying your weekly traffic

Tracking weekly results and traffic is very vital to any campaign because it simply allows you to understand what needs to be done for the coming weeks and to know what you need to change to improve your campaign.

Analyzing your site traffic, activity and performance through Google Analytics and Google Webmaster Tools can improve your campaign by simply evaluating the provided data, such as:

  • keywords and pages/blog posts that are driving traffic to your site,
  • improving traffic conversion by studying bounce rates,
  • studying methods that have proven to bring traffic to your site and adding traffic sources (sites to engage more with)
  • as well as additional keywords for your campaign’s succeeding phase.
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53 Comments (click here to leave a comment)

  1. Robert


    What a comprehensive list of things to do when you just get a start. Sadly, many people think that when they have their site up, their work is done when, in fact, it’s just begun. All great tasks to get done!


  2. Chirag Dodiya

    Hello Ana,

    This is Chirag (You New Subscriber)…
    Thank you for your very informative blog, i really loved it.

    I have started out in SEO from the past year and still learning new strategies to get some good results. Your post is really worth it to try.

    keep up the good work.

    Thanks & Regards

  3. Ana,

    I asked you this question on a thesis blog post related but I guess is better to be asked here:

    Do you recommend to have a blog on a site that it is a blog itself? example:

    mysite.com/blog where mysite.com is a blog and has another blog where I would target the long tail keywords and the main blog to be my site targeting the harder keywords?

    Also, do you prefer blog posts over pages?


    • Ana Hoffman

      You can do everything within one blog, Manny; no need to create a “sub-blog”.

  4. Linda

    Thanks for the post on SEO, but I loved your “About ME” best. If we put Him first and are not afraid to acknowledge He is Lord; we have all promises….I enjoyed. Keep at it and I will book mark as I am learning so much abour SEO and it is not that easy…..

  5. I recently reverse engineered a competitors’ backlinks to find the majority of them to be on pages full of spammy links.

    Is it advisable to go after links on pages that are full of spammy links Jason?

    • Ana Hoffman

      What I would do, Thomas, is not what kind of links they are, i.e. PageRank and anchor text, and then go ahead a build a similar number of links, just better quality.

  6. If you’re a tag-nazi, mybloglog will pull a lot of links to your blog over time. One of my blogs had 400+ links from it as listed in yahoositeexplorer. I love sites like that that will instantly pull new content from your site and link back to it. You can do this with Zimbio as well, but it doesn’t always work to the same extent.

  7. #8 Targeting relevant blogs with Recent Comments plugin

    This is a good technique, but dont you find the majority of webmasters dont actually regulary approve comments?

    • Ana Hoffman

      Actually, most bloggers I know, big or small, are very good at moderating their comments in a timely fashion, John.

      The main problem is when Akismet starts sending your comments into spam – that’s when your comments might never see the light of day.

      That’s why I never recommend to use Akismet; rather a plugin called GASP – much better.

  8. I agree with Jason, trying to run a small business and perform SEO and manage all the social networks available is near impossible. Best to just pick a couple you can manage or hire someone to look after the social side of things so you can concentrate on your business instead. SEO and Social Network management is a full time job alone.

  9. This is one of the best listing of SEO tips I’ve found online. I have several family members that own online businesses that I forward SEO tips to. This’ll save me a lot of time having to explain most of this.

    Thank you,

  10. Reverse engineering you competitors backlinks is a great method. I personally use seomoz’s opensiteexplorer to do this. It is a great tool to see what backlinks are the best and therefore you should be going after

  11. Doing SEO is a good thing, but over doing it can lead to disastrous consequences. I’ve heard complains for different webmasters and bloggers that their site got penalized or de-index since the release of the new “Panda” update. So I would suggest to throttle down you SEO a bit.

  12. Some great tips here. One of the best ways I’ve found to drive traffic to a blog (new or old) is to make sure there are plenty of tags on the posts. Google indexes each and every tag, and this has brought me loads of traffic, both specific and longtail, for keywords I didn’t even target intentionally.

    • My tag strategy is completely opposite of yours, Matt – I choose my tags wisely as if I was choosing my main keywords. In my opinion, less is better in this case; however, sounds like you are doing just fine.

  13. Stop the insanity, Jason! OMG, I lost it with that first SEO joke tweet. By the time I finally stopped laughing the stormtroopers got me rolling again. I thought I was fine with the yawn picture until I saw the motel sign.

    I’m not supposed to laugh this much at a post with such great information in it, or am I? Seriously, though. This is a great post. I just launched my latest blog a few weeks ago, and today I am targeting keyword posts that have CommentLuv enabled to link back to some pillar posts (Ana may think I am stalker her, because I left a ton of comments yesterday after following links from Kiesha’s site).

    Thanks for the laughs and the great advice.

  14. Internal links are as powerful as backlinks, with a proper internal linking structure you are reducing the need of off-page optimization :) Why waste your site’s link equity, when you can optimize your links within your territory.

  15. I agree Alex, it’s really best to network with other starting bloggers when you’re still getting started with your site/blog. It’s definitely beneficial to both parties and can improve both site along the process.

    With regards to the recent comments plugin, it’s not just temporary, because it allows your blog to outrank other pages that aren’t really competing for your targeted keywords (and there are thousands of pages that are included on search results that aren’t really aiming for your keywords but they are tagged to be relevant for the search term).

  16. Great post! Thanks for the specific tips – I used some of them today as I’m training a company about blogging, SEO, and Social media strategies.

    Questions on #8 and #9: what’s the best way to find those specific sites. Is it something like “your keyword phrase” “comment luv” or “your keyword phrase” “recent comments plugin” or…?

    This may sound like a no-brainer question but I’m curious if there’s a better way.


    • Nate,

      For #9, commentluv has their own search engines for commentluv enabled blogs – commentluv.com

      For #10 you can manually search via Google by using a query like:

      “your keywords” recent comments


  17. Hi Jason

    Thanks for all the great information you have shared in this post. Lots to take in and I am beginning to understand how important SEO is to my blogging journey.

    Patricia Perth Australia

    • Hi Patricia,

      Glad that you’ve learned something from this post. SEO is very vital to any form of online business, and the good news is that there are a lot of free resources that you can find over the web to learn how really things work with this part of online marketing :)


  18. Hi Jason,

    Great info and it doesn’t only apply to new sites. A lot of us would still need to implement some of these strategies.

    I’m currently focusing on guest blogging as it has been said time and time again that it offers great benefits with regard to traffic generation, exposure and link building.

    I agree with Ana – I’m now linking to posts NOT to the home page, to get noticed by the bloggers I’m linking to.

    Thanks for sharing your insights, Jason.

    All the best,

    • Hi Mavis,

      In my honest opinion, I am positive that guest blogging is the most powerful artificial link building technique there is today. But now, I’m particularly focusing on generating natural and voluntary links from other bloggers through my own content.


  19. Ian Belanger

    Great post Jason,
    I really liked #2, I had never heard of some of those blog directories and carnivals until now, thanks for opening my eyes.
    And to Ana, thank you for having such a great resource and allowing other talented blogger’s to post on your site. I recommend this site to anyone starting out as a new blogger. Can’t wait to see what you have coming next!

  20. Regarding #4, do authority bloggers even notice even if you link to a post? Heck, most of the top blogs these days are high ranking “guest posting hubs” that just, well publish guest posts! Better, spend time on something else!

    • You have a point there Ishan. But some “experts” do notice mentions, particularly if the mention are of negative sentiments, but that’s too risky for any new blogger. The best thing to do is to focus on what’s working for your brand development, and you wouldn’t notice that you’re already reaching up to their level.

  21. I’ve always believed that SEO is the heart and arm of any form of online business. It’s hard to sell your ideas if you’re not getting it right in front of your audience, and SEO makes it all possible.

  22. Epic Jason!

    I really like #3 and the point about repeatedly looking for relevant content to your own in order to drive links and traffic!

    Really great stuff mate, oh and I like your addition Ana that linking to the homepage will so not get you noticed LOL

    Thanks Jason for contributing mate

    • That’s what I mostly do in promoting my classic posts. I find questions and related topics on forums and Q&A sites. They do generate highly relevant links :) Plus you get to help people who are really in need of the information that you have on your blog.

  23. Wow great post Jason,

    Just read another post about an hour ago pertaining to SEO tactics but yours was much more thorough with listing more options. I will admit that I am implementing many of what you mentioned.

    Excellent points and especially if it’s not a new site. I also like to look at things from a newbie’s perspective as well because this industry can be very overwhelming at first. Just take one day at a time and do what you can. That’s the best way to just get started.

    Thanks again,


    • Adrienne,

      Excellent tip :) I also believe that the fastest way to learn the ropes of this industry and to get started is to understand the methods that you first want to use for your campaign and to constantly apply them one step at a time.


      • I’m with you on that one Jason. Learn the method and jump in and just do it. Practice makes perfect as my Mom use to always say. Okay, I might not be perfect at any one particular thing but I’m going to give it my all.


  24. Hector Cuevas

    Awesome post Jason..

    Anyone can take advantage of these strategies and take them to a whole other level. I should get back to commenting on commentluv enabled blogs but guest posting has so many more benefits, I try to focus on one strategy at a time and get the most out of it.

    thanks for sharing

    • Hi Hector,

      You’re on the right track man, guest posting is the one method that I see that provides a lot of advantages, which offers stronger links as you have full control of the content to make it more relevant to your targeted search phrase (really great in improving search rankings). As to commenting on blogs, I suggest that you direct it to other pages on your site (your about page is the best landing page for it), to improve deep linking :)


  25. Hi Jason:

    I have to say I really like the tip about optimizing our profile pages. That is definitely something I am putting on my short term to do list!

    Excellent post Jason and I always enjoy reading your works!


    • Lisa,

      Thanks :) It’s actually one of my favorite methods in link building, since it’s hard to replicate. I really envy people that have PR 5 and above profile pages on Youtube (a lot of link juice and they don’t realize its importance), that’s why I’m pimping my About.me profile for the past 2 months.


  26. Jason,

    Wow! So many great tips in this post I especially like #3. Never would have thought to use my post in Q&A forums to address a need or question. You can really help someone out and get a quality backlink to boot. Man, awesome stuff. Thanks!

    Roger Holmes

    • Roger,

      Thanks. Glad that you’ve enjoyed this post.

      I recently had a competition (a blog post) that have all his links built through yahoo answers, and that page is still topping the SERPs. Those backlinks were just plain URLs and no anchor texts where actually used to direct on that page, yet they are still on the top, crazy right?


  27. Jason,

    This is an excellent checklist for new sites.

    Because I have a tendency to look at things from a Newbie prospective. This list may appear to be a little overwhelming. So using it as a checklist and working to complete each item would be a good idea for Newbies.

    Soon these will be good habits and resources you always fall back on.

    • Hi Sheila,

      I couldn’t agree more. You need a strong foundation for your campaign if you really want it to succeed. Besides setting goals for your business, having a checklist of your action plans is the next best thing to keep yourself on the right track :)


    • Hi Katie,

      The best way is to search manually via Google, well that’s what I usually do. It’s also best to participate on forums that have lots of active users (have low Alexa traffic rank) and allow links to be posted as well, of course.


  28. Jason

    Great to see someone else mention Blog Carnivals. I’ve used these for the past 4 years and some are great for back-linking and traffic.

    I know this can seem overwhelming for many readers but you can outsource a lot of this work…to free up your time for product creation!


    • Hi Andrew,

      I do agree with the idea of outsourcing the marketing side of blog posts, especially through Social media, given that it does require a lot time and it’s also important to be consistent with it.

      I’m already looking into product creation, thanks for the push, I might get into it sooner than expected :)