Slideshare Traffic Case Study • From 0 to 243,000 Views in 30 Days

Slideshare Traffic Case Study • From 0 to 243,000 Views in 30 Days

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Slideshare.

30 days.

9 presentations.

Over 200K views.

Several first-page Google rankings.

1,400 clicks to Traffic Generation Café and my Facebook fan page.

Over 400 new Facebook fans.

My second largest referral traffic source.

Want some? I don’t blame you.

slideshare traffic

Here’s how I did it.

And here’s an updated screenshot of all my Slideshare views in 2013:

how to earn links through slideshare traffic

How to Get Started with Slideshare

I’ve heard about Slideshare many times before.

Everywhere.

But it wasn’t until Mauro D’Andrea published his guest post How to Milk SlideShare Homepage for All the Traffic You Can Handle at Traffic Generation Café that I gave Slideshare a second thought.

Sort of.

Since I knew that Mauro wouldn’t say no to me (it’s good to be the queen!), I asked him to create a Slideshare presentation based on my posts about getting more followers from Twitter.

Two weeks later, I had “my” first Slideshare deck published.

Mauro did a fabulous job with that presentation and I reaped all the benefits.

slideshare stats

And now that I had seen the incredible traffic potential Slideshare had, I had to try it for myself.

I didn’t have to wait long for inspiration: the Super Bowl, Colin Kaepernick, my husband’s love for the San Francisco 49ers, and his keen sense of humor brought about the following presentation:

Not too shabby for my first time, if I may say so myself.

How did I do it?

Keynote (Mac version of PowerPoint), every last tip I learned from Mauro’s How to Milk SlideShare Homepage for All the Traffic You Can Handle post, plus a night in front of the TV.

I tasted the victory. And it was good. I was hooked.

5 Steps to Making a Killer Slideshare Deck

So you are brand new to Slideshare.

Where do you start?

1.   Get the right [free] software

If you already have PowerPoint on PC or Keynote on Mac, you are all set.

If you don’t, you can use download OpenOffice.org – the free alternative to Microsoft Office.

That’s it.

You are ready to make your very first Slideshare presentation.

2.   Find the right topic

You don’t have to reinvent the wheel.

Just use one of your older posts that was popular with your readers or a hot topic that people just can’t seem to get enough of in your niche.

Now that I’ve done this once or twice, every other post I read gives me ideas for future Slideshare presentations.

3.   Make an outline

As I watched Mauro turn several sizable posts into a short concise presentation, something clicked: the outline for your Slideshare presentation should be similar to a bullet point summary of what you’d like to say.

Just compare his presentation on getting more Twitter followers embedded above to my post that served as a base for that Slideshare:

Tweet Adder: How to Get More Followers on Twitter Fast

4.   Find the right images

This is the most time-consuming, but also the best part of putting together a Slideshare presentation, if you allow it to be.

Of course, you have to pay attention to copyright infringement – that’s something you don’t want to mess with.

To learn more about finding free images for your Slideshare presentations, take a look at this post:

Free Blog Post Images: Where to Find Them, How to Use Them – at TrafficGenerationCafe.com

And here’s a tutorial on turning those dull generic stock images into original masterpieces:

How To Create a Blog Post Image That Gets Noticed And Drives Traffic – at TrafficGenerationCafe.com

Here’s the thing: even when you use Creative Commons images, you don’t really know the origins of the image.

What if someone finds a cool image somewhere online, uploads it to their Flickr account, and lo and behold, the image shows up under Creative Commons, yet it was copyrighted by the original creator?

My philosophy on this: don’t overanalyze it.

If you can’t create your own images from scratch, do your best to find Creative Commons images and always give credit to image sources in your Slideshare description.

Or you can attach a disclaimer to your presentation, like the guys from SlidesThatRock.com did it here:

slideshare photo credits

By the way, SlidesThatRock.com is another great place to learn more about creating killer Slideshare presentations. Just browse through their portfolio to see how they do it and do it like that, just better.

If someone does end up complaining about you using their image, C’est la vie; you’ll fix it and move on.

5. Put it all together

I think Mauro did a great job describing how to put everything together, so I am not going into details on how to do it here.

Bottom line: it’s not rocket science, I promise.

I’ve NEVER used PowerPoint or Keynote before I created my first Slideshare.

I set down with it, figured out how it worked, and now creating a Slideshare presentation has become a piece of cake.

Where to learn more about creating Slideshare presentations

Mauro D’Andrea has since put together a great Slideshare course that goes into detail about:

  • finding the right topics for your presentations;
  • putting together images and text;
  • designing your presentations to catch viewers’ eyes;
  • adding a great call to action to send traffic back to your website;
  • doing it all in the most time-efficient way.

Considering Slideshare potential to send you high-converting website traffic, I highly recommend you check it out:

SlideWealth.com – Get MORE Traffic, Sales and Clients with SlideShare (non-aff)

Let me share some very specific tips on how to make the most of your Slideshare exposure.

7 Slideshare “Good-to-Knows”

1. The size

Make your presentation 800 X 600 – that’s the perfect size for Slideshare.

If you don’t, not a big deal. It just won’t fill the screen as well, like this:

Side note: this Slideshare presentation has a YouTube video embedded in it; see directions on how to do it below.

This presentation is 1280 X 720.

You know why?

Because I originally made it as a video and that’s the perfect size for YouTube videos.

After I published it to YouTube, I saved the slides as a PDF and uploaded it to Slideshare.

And that’s how you kill two birds with one piece of content – just how I described in this post:

Content Marketing Leverage System: How to Multiply Your Reach

2. The links

Did you know that you can embed live links into Slideshare presentations?

And not just naked URLs, mind you (like http://www.TrafficGenerationCafe.com/), but URLs with anchor text, clickable images, etc.

So keep that in mind when creating your Slideshare presentations.

It’s good for link building (since Google can crawl PDF files and follow links within them), and it’s great for traffic.

Important notice about outgoing links:

A few days ago, my Slideshare account was suddenly and abruptly suspended and deleted without any notice.

It took me a few days, but my account was eventually reinstated with all the presentations and views back to their old glory. It’s not too important HOW I did it, but rather WHAT I learned from it:

  • Slideshare relies on an automated spam-detection system to flag spam.
  • Once that system detects what it deems to be spam, your account will be deleted without a human review.
  • When the system crawled my account, it decided that some of the documents I had published on Slideshare had spammy outgoing links in them. In reality, they were PDF versions of some of my blog posts from Traffic Generation Café and they did contain outgoing links like all my blog posts do. Needless to say, those links weren’t “spammy” whatsoever, but that didn’t matter – my account was deleted just like that.
  • What exactly does Slideshare a “spam link”? I am not sure. I’ve since read Slideshare Terms of Service, as well as their Community Guidelines, yet found nothing on the topic.
  • How many outgoing links are you allowed? Once again, it’s not defined anywhere, so be safe than sorry.
  • From this point on, I’ll stick to publishing presentations only, which normally should have only ONE call to action, thus no more that a couple of outgoing links at best.

Since many Slideshare viewers don’t know they can actually click on the links within presentations, you’ll have to tell them to do so.

And that leads me to adding a call to action.

3. Call to Action

A Slideshare presentation is no different from any other piece of content you create.

It needs to move your viewers to take an action as a result of watching it.

What is it you want your viewers to do after they are done with your presentation?

  • Come to your blog?
  • Subscribe to your email list?
  • Like your Facebook page?
  • Follow you on Slideshare?
  • Share it with their social media followers?

Whatever it is, rule #1 is to have one.

Take a look at the end of Chitraparna Sinha’s presentation she created for her Traffic Generation Café guest post 8 Unconventional Ways to Use Google Alerts for Better Blogging (the presentation itself is embedded in that post).

google alerts Slideshare presentation

Great presentation, but what about the call to action?

Sure her blog link is clickable, but without a clear call to actually click on it, most viewers never would.

It’s a missed opportunity.

Let’s take a look at other examples.

Pay with a Tweet

This call to action is from Mauro’s presentation 12 Essential Steps of a Phenomenal Story.

slideshare pay with tweet

It actually has 3 calls to action (CTAs), which is 2 too many, but the one that matters – Pay with a Tweet to download the presentation – is a great one.

Social Media Sharing

Here’s another one from Mauro’s 9 Steps to Make Great Presentations Faster.

Slideshare social sharing

List Building

A call to action leading to my Bite-Sized Traffic Hacks newsletter optin page from Goodbye Google Reader, Hello 10 Google Reader Alternatives:

Slideshare list building

Facebook Fan Page Likes

From How to Write Awesome Facebook Status Updates:

Slideshare facebook likes

Read a Blog Post

With some presentations, you simply want your readers to come back to your blog to finish reading your post on the topic, like I did in How Google Search Works: Why Crappy Sites Rank Higher Than Mine? presentation.

Slideshare read blog post

Talking about calls to action…

Loving the post so far?

Then you are going to love my free Bite-Size Traffic Hacks email series – concise, actionable traffic generating hacks you can implement today and start seeing almost immediate traffic increase.

Plus, you’ll get my super-awesome value-packed “Mommy, Where Does My Traffic Come From?” traffic report for the rock-bottom price of FREE.

Just add your email to the form below and click “Yes, Send Me My Traffic Hacks“.

"Ana has a unique insight into running an internet business."
- Yaro Starak, Entrepreneurs-Journey.com

4. Your Slideshare Slug

Slugs (part of the URL that comes after “.com/”) are very important to SEO. You want your main keywords to be included in your slug.

Slideshare creates your slug automatically as it uploads/converts your presentation.

So how can you make sure your slug is to the point and contains your keywords?

Name your PDF file accordingly.

Slideshare presentation slug

5. More about Slideshare SEO

Slideshare on-page SEO elements are the same as on any other platform, including your blog.

Make sure to include your keywords in the slug (as shown above), title, and description.

It’s also a good practice to use your keywords throughout the presentation.

Not only Google will “read” your Slideshare presentation text, but also Slideshare itself will pull up the text and post it as a transcript at the bottom of the presentation page.

include keywords in Slideshare transcript

You can choose to remove the transcript, but why would you?

Slideshare is a PR8 sites and carries A LOT of authority, which makes it a prime candidate to show up on the first page of Google.

So if there are keywords that you’d love to rank for, but they are too competitive and your blog doesn’t have enough authority to outrank the competition, try to sneak on the first page with a Slideshare presentation.

My guess is Google takes into consideration not only the on-page optimization of your Slideshare presentation, but also the user engagement it creates.

What are the user engagement factors on Slideshare?

  • views
  • embeds
  • comments
  • social media sharing
  • possibly downloads

You can track all these stats right under your presentation.

Slideshare presentation statistics

6. Speaking of Engagement…

Who you know on Slideshare and, even more importantly, who knows and likes you (not always one and the same), matters a great deal.

Every time you log into your Slideshare account, you land on your news feed page by default. You can also get their by clicking on “Updates” in the top navigation bar.

Here’s what you’d normally see there:

Slideshare social network

Updates from your network” is where you see everything people who like you on Slideshare (i.e. following you) do:

  • like or comment on other people’s presentations;
  • share other people’s presentations via their social network;
  • start following other people, etc.

See a pattern here? It’s all about other people’s work that shows up in YOUR feed because your followers interact with it in some way.

So the more followers interact with your content, the more often your content shows up in other people’s (who may or may not follow you yet) feeds.

Of course, Top Presentations of the Day also show up in everyone’s news feed – yet another great incentive to get there.

How do you get more followers on Slideshare?

No secrets here (I wish). Interact, follow others – don’t be a wall flower, in other words. That’s the social aspect of any network, including Slideshare.

By the way, if you sign in to SlideShare using our Facebook login, or when you connect your Facebook account to SlideShare, they will automatically connect you with your Facebook friends who are already on SlideShare.

This is done to help you start building your social network quickly on SlideShare. If you do not want it to happen, you can always sign in to SlideShare using your Linkedin username and password, or you can create a SlideShare account using your email address.

7. Re-Upload

Unlike YouTube, Slideshare allows you to re-upload your presentations after they went live.

Why would you want to do it?

  • You notice a mis-spelling (or, more likely, someone will kindly point it out to you);
  • You want to change your call to action;
  • The information becomes outdated, but the Slideshare presentation is still driving traffic;
  • etc.

And the best part?

When you re-upload the presentation, you keep everything: the original slug, views, comments – everything.

Slideshare presentation reupload feature

4 Ways to Get Traffic from Slideshare

It’s all nice, Ana, but who’s got the time to make Slideshare presentations?

Is Slideshare really worth it?

YES.

If I haven’t convinced you by now, here’s my last shot: how to get traffic from Slideshare.

1. Get on Slideshare Homepage

This is something Mauro discussed in his guest post at TGC as well, but he and I learned a few things since then.

There are three ways to get on the Slideshare homepage.

The first one takes the least effort, but won’t yield as much traffic.

The last one is unpredictable, but results in killer traffic.

1.   Get Featured in “Trending in Social Media” Section

traffic from Slideshare trending social media section

This is the bottom third section of Slideshare homepage.

It features presentations that are currently hot on either Facebook, Twitter, LinkedIn, Google+ or all four.

I do not know the exact number of shares required to be featured in this section.

From my experience, if I get a lot of shares on any one of these platforms (I find Google+ to be the easiest one for me, since I’ve established a good presence there), the other three will catch up.

So share away!

If you want to learn how to promote the heck out of your Slideshare presentations, I highly recommend you pick up Kristi Hines’ Blog Post Promotion: The Ultimate Guide.

By the way, why LinkedIn?

Slideshare is owned by LinkedIn.

2.   Get Featured in “Featured SlideShares”

featured Slideshare presentations

Featured SlideShares” is the middle section on Slideshare homepage.

How do you get featured there?

Read the section below.

3.   Get Featured in the “Today’s Top SlideShares”

slideshare top presentation of the day section

Today’s Top SlideShares” is the top above-fold section of Slideshare homepage.

This is PRIME web real-estate.

This is where you want your Slideshare presentation to end up.

How do you do that?

Mauro and I have been watching the homepage like hawks for days and weeks, trying to figure out how Slideshare algorithm works.

Our initial assumption was that the amount of views was what did the trick.

Yet, we saw plenty of presentations with a lot fewer views than others make it to the “Today’s Top SlideShares” section.

So what was the secret?

The secret is that there’s no algorithm to become a “Today’s Top SlideShares.

From a post on Slideshare blog:

We’d like to correct an assumption made in another recent blog post (Mauro’s guest post at Traffic Generation Café) and referenced by Mauro.

The “Trending in Social Media” sections reflect the traffic and activity of presentations on the various social platforms.

But the “Featured” and “Today’s Top SlideShares” presentations are hand-curated every day by the SlideShare editorial team.

In order to be featured on the SlideShare home page, keep creating well-designed, useful, relevant presentations.

Your content and design will catch the team’s attention.

That’s it.

Those sections are hand-curated.

That’s the good news and the bad news.

The good news: it’s a level playing field. Whether you are a blogging superstar or a newcomer, you are equal (in theory anyway) in Slideshare teams’ eyes.

The only thing that matters is how great your presentation is.

And that’s the bad news.

It HAS to be great.

But then again, anything worth doing is worth doing right.

2. Get Embedded on other blogs

Another way to bring Slideshare traffic back to your blog is by getting your presentation embedded on other sites.

Embeds bring traffic. You saw it from the screenshots above.

How do you get your Slideshare presentation embedded on other blogs?

Two ways:

  1. Either by getting featured on the home page and catching attention from other Slideshare users or
  2. by embedding the Slideshare presentation on your blog and encouraging your readers to do the same.

Making it easy goes a long way.

3. Get ranked on Google

We’ve talked about adding on-page SEO elements to your presentations above – that’s the gist of your Slideshare SEO.

The other piece of the puzzle would external links pointing to either your Slideshare profile (builds overall authority) or specific presentations (through embeds or traditional links) – just like any piece of content you’d publish on your own website.

To learn more about SEO for non-SEOs (same principles will work for ANY page you want to rank – whether it’s a post on your blog or a presentation on Slideshare.net), take a look at this guide:

Once again, it’s much easier to create a powerful Slideshare presentation around competitive keywords and rank it on Google than wait for your own site to gain enough authority to compete with 800-pound gorillas.

Your call to action should do the rest.

By the way, am I concerned that my Slideshare presentations will outrank my blog posts on Google?

That’s the kind of question that deserves an in-depth answer in a post of its own.

When “They” Steal Your Search Engine Ranking and Traffic…

4. Make your blog content more viral

Slideshare presentations embedded in your posts make your content more interesting.

Interesting content is much more likely to get shared and linked to.

Popular content drives traffic and Google rankings.

You see where I am going with this?

You might not even know that it’s the Slideshare presentation that’s making the impact on your rising traffic numbers, but trust me: if your presentations are good, your website traffic WILL increase.

Slideshare: Free or Pro?

Yes, Slideshare has a premium option.

Update August 2014: Slideshare is NOT currently accepting new PRO members.

As you can see below, I don’t think it’s a big loss – I wouldn’t have recommended signing up for it anyway.

Let’s see if they come up with better features in the future.

no Slideshare pro sign-ups

Slideshare premium options

The plans vary from $19/month to “?” (the sky is the limit?).

I could certainly make good use out of some of the features:

  • Uploading larger files (although so far, I haven’t had a problem with my presentations the way they are);
  • Uploading videos (although you can still embed YouTube videos in your existing presentations);
  • Live links in descriptions (available with $49/month plans and up – although I think you can get more traffic with a great call to action within your Slideshare presentation);
  • Collecting leads (although you can get only up to 30 leads with no geo targeting at $19/month, 75 at $49/month – imagine how many leads you can collect if you simply direct your Slideshare traffic to an opt-in page?).

In other words, I’ll remain a free member.

The choice is yours, of course.

You can learn more about paid plans and PRO features here.

More Slideshare Features

With a site as extensive as Slideshare, there bound to be more features than can be covered in one post, right?

Here are the ones that I recommend you check out:

Add YouTube video

Slideshare add video feature

When in “Edit” mode of an already uploaded video, one of the options you’ll see is “Add YouTube Video“.

Add Audio

The “Add Audio” tab is right next to the video feature.

You can upload an mp3 audio file from your computer to go with your Slideshare presentation.

It can’t be a music file; only recordings of a presenter talking are allowed.

Here’s an example of a Slideshare presentation with an audio added:

Browse

Another way to get in front of Slideshare users, as well as see what kind of content works best on Slideshare, I highly recommend you use the “Browse” feature.

Slideshare browse feature

Learn more about Slideshare

The best way to learn more about Slideshare and how to use it best for your business is Slideshare blog.

See some of the best-performing Slideshare presentations in action; follow us on Slideshare:

Ana Hoffman on Slideshare

Mauro D’Andrea on Slideshare

More helpful resources about Slideshare:

SlideWealth.com – Get MORE Traffic, Sales and Clients with SlideShare – Mauro D’Andrea

How to Use SlideShare to Generate Leads – Jason Miller, SocialMediaExaminer.com

The Marketer’s Guide To SlideShare – Mauro D’Andrea, KISSMetrics.com

SlideShare Cheat Sheet – Marketo.com

Why You Shouldn’t Use Slideshare

It might sound like I am blowing my own trumpet here, but it’s true: when it comes down to sharing my best traffic generating information, I am generous to a fault.

I don’t know how to hold back or charge money for holding back.

Thus, you get the best, most timely and in-depth advice on how to increase website traffic – either here at Traffic Generation Cafe or in your inbox through my Bite-Size Traffic Hacks newsletter.

If you were to actually use these tips, you would be unstoppable.

Then I’d have to compete with you for traffic, which is really too much of a headache.

So I am sharing these superb Slideshare traffic generation tips quietly hoping that you won’t do much about them and let me continue dominating Slideshare.

Like this (this screenshot was taken a couple of weeks after the one at the top of the post – 2 weeks +77K views):

Slideshare new stats

Of course, in the end the choice is yours.

Are you going to let me have all the fun and Slideshare traffic?

 

traffic generation cafe Slideshare traffic

traffic generation cafe comment below

Google+ Comments

108 Comments (click here to leave a comment)

  1. Lawrence Mak

    I think you have done a great job in providing valuable tutorial on how to get traffic from Slideshare.
    I have been involved in internet marketing for some times, I’m so impressed that you give advice on generating traffic from Slideshare.
    Thank you so much Ana.

  2. Gerrard Tshepiso

    Ana this is completely unbelievable! you have just got me heading over to open a slideshare account. I have never imagined slideshare to be this powerful. What an inspirational post. This is the reason I will keep coming back to Traffic Generation Caffe – for more properly brewed coffee like this!

  3. Hi Ana
    That was a very long post you have written here..! I must be honest and say that I have not read it all, because I was just doping by your blog. However I have signed up for a Slideshare account to see if I can make it work for me and I will use this post to help me out :-)

    • Ana Hoffman

      I know it’s a lot, Thomas, but hey – you got yourself a Slideshare account; that’s a great start!

  4. Wow, this was a really great guide on how to use slideshare and how to create slides. I am amazed on the results you have had from it in such a short time. Looks like I need to start looking into slideshare as a way to promote my blog.

  5. I was following one of your videos about converting blog posts to PDF and upload them to SlideShare. Did a few yesterday and I got suspended/banned today

    Can’t even contact them about it, oh well, worth a try :) Probably the format and niche (they weren’t slides and gadget reviews)

    • Ana Hoffman

      I’ve never heard of Slideshare banning anyone, Michael… Have you asked them what happened? Their customer service is very responsive.

        • Ana Hoffman

          I’d be very curious to know what they say, Michael; as I said before, I’ve never heard of Slideshare suspension and I upload PDFs all the time.

  6. himanshu

    Yeah Ana i am alive and want to add that i am newbie to Slideshare and your post let me know the benefits of easily ranking your posts using Slideshare.

  7. Sandy Cormack

    Hi Anna, thank you for this highly informative post. When you create a killer Slideshare deck about…how to create a killer Slideshare deck, you’re already ahead of the game, I guess!

    I created and uploaded a deck after studying the ‘Slides That Rock’ advice. A few things I learned – Slideshare doesn’t like the fonts the STR guys recommended, so you really need to convert to a PDF before uploading. Also, the Slideshare processing does not always convert your links if you ‘print to PDF’ from your application. I found that I had to re-create the links in a PDF editor before uploading for them to ‘stick.’

    Here is my first attempt. I think your niche has a lot to do with how successful you’ll be at this:

    http://www.slideshare.net/hamerhokie/organizational-development-how-to-build-a-workforce-that-rocks

    • Ana Hoffman

      VERY nicely done, Sandy; one of the best first attempts I’ve seen – concise, engaging, and great images to go with it.

      One problem: when I click on your call to action at the end, it takes me to a page with the same image and nothing happens from there.

      RE: your finding – I always convert my decks into PDF before uploading them, so never knew the problem existed. Links: need to check into that – I don’t always have the time to make sure all the links work… I should though.

      • Sandy Cormack

        Yeah, I think I should change the image on the website, because I figured it might cause confusion. You have to click on the CLICK button again to engage the survey.

  8. Hi. Followed your guide and made it to the featured section on the SlideShare homepage.

    Not Presentation of the Day (yet), but I am happy! Thanks!

    • Ana Hoffman

      Very well done, Chen; you made me proud!

      I love your use of transitions and the owl definitely ties it all together.

      Maybe next time fewer words?

      Thanks for letting me know about it!

      • Thanks! I tried to minimize the words but I felt it needed that some points needed additional explaining. In my other presentation there were less. In any event I plan to write about my experience in our blog in the near future and will definitely give you credit!

  9. I landed on your blog from Kim Roach’s blog. Man this is great info! Thanks. I myself have several ppt presentations on slideshare and am getting targeted traffic from Google. A recent review article netted me 900+ in two months. Your detailed instruction gave me additional insights. Thanks.

    • Ana Hoffman

      Thanks for coming by, Denis, and yes, Slideshare can be very powerful in helping us achieve something we couldn’t do with just a blog.

  10. Love your article. It inspires me to do a Slideshare.

    Question about software. I did Photoshop images and dumped in Power Point then realized that I would lose SEO if they were images. Bummer!!!

    I hid the word layers and resaved. Now I am struggling to format my PowerPoint slides to look like my former Photoshop images.

    I am better at Photoshop CS 6 and MS Word. Any way to use either of those without losing the SEO value?

    MS Word can go to PDF and I could use background images. Would that work?

    • Ana Hoffman

      I think you are making it to be more complicated that it is, BJ.

      SEO value comes from the slug, title, description, and your (unhidden) text in PDF file – Google can read PDFs AND Slideshare posts a transcript of your presentation. I’ve touched on all these points in the post.

      • Thanks for responding. I am following your slideshare tutorials. Love them. Great information.

        Guess I wasn’t clear. If my PowerPoint contains only Photoshop images (jpgs), I would get the benefit of slideshare title, description and the link but Google and Slideshare couldn’t read my PDF.

        I realized my mistake after I had no words except embedded in jpgs.

        Finally, I decided to suck it up and learn PowerPoint better. I brought in images, typed in my words and used some advanced techniques so my file will look close to what I had with Photoshop.

        Thanks for all your information.

        I even bought the Slides That Rock iTunes book. Slideshows are fun to learn.

        • Ana Hoffman

          Oh, got you, BJ – that makes sense.

          Glad you decided to give PowerPoint a try; it’s pretty easy, isn’t it? Even for someone like me who’s never used it in the past.

          Send me a link to your presentation when it’s published; would love to take a look.

  11. hi ana,
    I have read this long long posts of yours…..
    But i just want to confirm whether using these types of means like slideshare to increase website traffic cool or safe along with the google adsense?
    The other day, I was reading somewhat similar kind of post on another such tool called linkreferral……that was also having the same concept of increasing the blog traffic.
    I am scared that google might consider them all as the fake methods of the traffic generation to the individual sites.
    Please do reply.

        • Ana Hoffman

          I don’t think I understand your question very well, Yogesh.

          Can you embed Slideshare presentations on your blog and still monetize it with AdSense? Of course. Think of Slideshare as YouTube, but instead of videos you’ve got slide presentations.

  12. Hi Ana,

    Thanks so much for the great tips on using Slideshare. I have used it in the past to post some articles, but you have opened my eyes to a much more effective use.

    I also greatly appreciate the detail of your post and for sharing actual examples. I look forward to implementing this strategy and hope to get some similar results to your first Slideshare presentation.

  13. Hi Ana:

    Great post! AS USUAL.

    Your posts are usually long, detailed and filled with actionable content.

    BUT. . .

    Many of your posts could be divided up into Parts 1, 2, 3, etc.

    Many NEW bloggers I’m sure get overwhelmed by the amount of information you provide.

    Make your posts more bite-sized rather than full course meals.

    Multiple part posts will increase your publishing frequency, number of shares and likes, etc. Increased frequency will also likely positively impact your SE rankings.

    All in all, the quality of your posts is so high that no matter what you do you’ll be OK.

    • Ana Hoffman

      First of all, thank you, Robert, and glad you enjoyed the post.

      Secondly, I’ve tested going the “shorter posts, more frequently” route and it didn’t work too well for my readers, me, or Google.

  14. Ana thank you so much for this amazing Slideshare tips!
    They’re so helpful! Looking forward to see more of this quality presentations form you!

  15. Hi Ana, I posted a Comment at the top of Comments and had to use FB. That’s ok, but now I see I could have posted one down here at the end of your Comments, and the links of others go to a sharedby url.

    This Comment is really to see how that works when I comment using this form – unless of course you reply and tell us about sharedby – it looks interesting.

    I see Commentluv is no longer in use here, not even nofollow links. Are these other options better for your traffic, or backlinks?

  16. Very detailed post Ana, you could probably put a price tag on it and sell it as a guide. :) I think I’m going to give it a try. I looks like a great way to offer blog tips on very little real estate that’s very sharable. It also allows you to share great content without duplicate content issues or worries about credit. Just reading your post and going through the slides gave me several ideas already. Oh, thanks for the mention :)

    • Ana Hoffman

      Thanks for coming by, Brian.

      If you ever decide to give Slideshare a go, let me know; would love to check out your work.

  17. Big shout out to Gail at Growmap for sharing this article with me.

    Excellent job on the presentation.

    I love to see people just do stuff instead asking for permission all the time.

    respect.

    • Ana Hoffman

      Thanks, Darnell – it’s a bit hard to truly move forward otherwise.

      And thanks to Gail for sharing the post!

  18. Hey Anna Did not know that Slideshare could really get so much traffic to one’s blog.Really Informative post.I will surely give it a try and keep up the good work

  19. Ana, you never fail to amaze me, where do you get all this information, this slideshare looks real promising I will work on this today. Thank you as always for sharing
    Mike
    PS Best thing I did signing up for your e-mails

  20. Hi Ana,
    Thank you very much for a wonderful post! I am getting very interested to create some slideshows and post on Slideshare. Your post has so much great stuff that I am going to bookmark it and come back and refer to it as I understand Slideshare better.
    I appreciate your effort in creating such fabulous content and sharing it with everyone.
    I am going to implement some of your tips soon!
    Thanks again,
    Harish

  21. Hey Ana,

    This post got me excited for trying out Slide Share. I’ve seen it everywhere now but never really considered using it to generate traffic. But seeing that you were able to generate 243k+ views in a month can be very motivating.

    Love step by step break down in the slides. I really have no excuse to not try it out now :)

    – Mark T.

  22. Kevin Martin

    Thank you for writing this amazing review about Slideshare, Ana. I will definitely use Slideshare in an attempt to increase my blog traffic.

  23. dhaval

    As I run a technology site on what things I can make presentations :/ because every one would search on google rather then seeing a presentation… Any suggestions?

    • Ana Hoffman

      The world is your stage, Dhaval – just take any one of your popular posts and turn it into a presentation.

  24. Kit Seeborg

    Nice article, and very cool that you’re sharing with the SlideShare community. Thanks for letting people know that Featureds and Presentations of the Day are curated by humans :-)

  25. That is what I am talking about!
    Your presentations on Slideshare are awesome! Really, I just don’t know where you find so many cool images. Can you tell your secret?? :)
    Hey Ana, I just disagree with you when publishing the same content on your website and on these PDF directories but when you prepare these outstanding presentations.. when that is the case, I couldn’t agree with you more!!
    Have a nice weekend!!

        • Ana Hoffman

          Under “5 Steps to Making a Killer Slideshare Deck”, step 4 is “Find the right images”, Felipe.

          • Hi Ana! I understand why Felipe asked about the images again. Both in Chrome and Firefox I see no points under “5 Steps to Making a Killer Slideshare Deck”. It is just the heading and then it goes on to “Why You Shouldn’t Use Slideshare”. Refreshed the page a couple of times to make sure. Don’t see that step 4 you mention. Beginning to think I should have my eyes checked or something… :-)

  26. Hello Ana,
    I still find it hard to use Slideshare but i have started learning the scope of things and with your first slideshare, i’ll definitely works towards it. Because there is no time for quitting, right?.

  27. Ana,

    All I can say is awesome, awesome, awesome! Thank you for being a great teacher. I have to take a seat in my home office with the door locked, so I’m not distracted by my hubby so I can get my TGC education on SlideShare.

    You Rock!

    Stacie Walker
    Woman in Leadership

  28. Love, love, love your creativity and fresh approach to driving traffic. Ana, my wheels are spinning! This is fabulous. This has been on my to-do list forever. I think you’ve convinced me to make this a priority now.

    • Ana Hoffman

      Now that you are dominating YouTube, Lisa, Slideshare could be your next one to conquer!

  29. Peter

    Anna, You tweaked my day with this awesome post. You overdeliver. Hope to start implementing ur gorgeous tips.

  30. Onibalusi Segun

    Wow! What a great Information, got a lot to learn from your blog Ana. To be frankly speaking i know only little about slide share, but after reading this article i got to know more about it.

    Thanks for sharing Ana! :)

  31. I have used slideshare a bit, but I haven’t invested into it heavily yet.

    You have may have just pushed me over the edge here and encouraged me to do just that.

    I hadn’t realized all the amazing ways you can use slideshare. I just thought it was the same old boring presentations, but you can create some pretty epic ones with some creativity.

    Thanks for bringing it to my attention.

            • Ana Hoffman

              It is a good start, Lain – love the pics!

              I’d submit it to a PDF site; you’ve done your work, now it’s time for it to work for you. And you don’t need “text” to submit things to a PDF site; just needs to be a PDF.

              • I’ll submit it to Scribd at the very least.

                Do you have any suggestions to improve upon for next time. I think the first page should be different at the very least.

                Thoughts ?

                iain

                • Ana Hoffman

                  Yes, you definitely need a catchy cover image and a title – that’s the first (and many times the last) thing viewers see on Slideshare.

                  • Thanks for the input.

                    I shall include an awesome picture for the cover as well.

                    Strangely enough did get some traffic from that one though. Not very much.

                    I’ll keep you posted.

                    • Ana Hoffman

                      That’s great – just goes to show how much better you can do with an even better presentation.

  32. Awesome detail and write up. I’m going to try this out next week. I will focus on some of my older and most popular posts, then turning them into slides. Good stuff!

  33. Mike

    Ana,

    Wow! This was a mega-post to say the least!

    I’m playing around with slideshare as we speak. I’ll have to make sure I follow now.

    My big challenge is formatting say a blog post for slideshare.

    Thanks again,
    Mike

    • Ana Hoffman

      Let me know how it goes, Mike.

      As far as blog posts are concerned, I’d simply copy and paste sections into PowerPoint slides or, even you want to just convert it into PDF and upload it that way, I gave a link to show you how to do that.

      • Ana,

        Is the link in the post?

        So you can just merely upload a pdf to slideshare, and it not be a power point?

        I definitely want to explore this much more asap.

        Thanks,
        Mike

          • Ana,

            I’ve been content marketing for 12 years now, and obviously have not kept up on all the new ways to repurpose content. Your blog is one of the best out there in showing readers what’s available.

            Question.

            When you turn a blog post into a PDF and upload to slideshare, do you also make a power point out of the same content, and upload that as well?

            I don’t want to overdo it, nor waste any of my time.

            Thanks in advance,
            Mike

            • Ana Hoffman

              I wouldn’t bother, Mike; it takes more time and won’t yield better/different results.

              • Ana,

                So which would you do?

                The PPT or the PDF?

                I thought you were proposing repurposing in all formats for better distribution of content.

                I’m confused LOL.

                MIke

                • Ana Hoffman

                  The whole idea of repurposing content is to make it easy and as least time-consuming as possible.

                  The best PPTs you can make are true presentations with images, etc. Those take time and it’s probably not feasible to do it for every post.

                  I suggest (and do it myself) turning posts into PDFs and submitting them this way because it’s easy, quick, and not time-prohibitive.

                  Bottom line: if you can create a presentation for a post, PLUS convert the content to PDF after the post is published, that’s ideal.

                  If not, just quickly convert your post into a PDF and submit it that way.

                  Makes sense?

                  • Ana,

                    What percent of your posts do you just convert to PDF and submit, as opposed to PPT?

                    Sorry for all the questions, but want to get a thorough understanding of this.

                    And, do you submit your pdf to all the pdf sites?

                    Thanks again,
                    Mike

                    • Ana Hoffman

                      I try to create a presentation for every epic post I write, Mike.

                      Ideally, I like to turn EVERY post I write into a PDF.

                      I submit PDFs one time only and vary the sites where I submit them to. That way, I don’t inundate the internet with the same content, but still achieve my goal of diversifying my links and overall online presence.

  34. Ana, this an AWESOME post! You covered almost everything about SlideShare.

    Thank you very much for mentioning me about 634 times in this post :)

    By the way, my last but one presentation (about marketing quotes) made me record some huge results. It got 150,000 views in one week (pretty crazy, isn’t it?), sent me 3,600+ visits in one week and made me get 300+ new subscribers in one week. Ah, the most interesting part is that it was a recycled content which I spent less than 1 hour to make.

    Currently SlideShare is my second source of traffic, second only to direct traffic (which is partially due to SlideShare too). It means that I’m currently getting more traffic from SlideShare than from Google.

    Ok, now everyone will jump on SlideShare…I shouldn’t say these things :)

    PS: I believe that your last presentation will be Top Presentation of the Day on SlideShare! Great one.

    • Ana Hoffman

      Are you trying to make me jealous on purpose???

      150K views – that’s amazing, Mauro!

      And thank you for teaching me everything I know about Slideshare…

      • Well I generally am not the jealous type of person, but both of your stats are starting to make me jealous and going to make me have to work on the weekend. Shame on the two of you. :)

        Jenn

        • Jennifer, I’m sure that those results will motivate you ;)

          By the way, as always, when you see someone gets something great, you see the 1% of the entire process (the result). The remaining 99% percent is made by hard work and failures – usually over a long time.

      • A kind of… ;)

        To tell the truth I got those 150K+ views because of you: I learned the idea of content leverage while working on your presentation about the Traffic Blueprint – without it, probably I wouldn’t have made that presentation.

        My pleasure, Ana!

      • Hi Ana and Mauro,
        It seems slideshare top viewed presentations are all in the business/marketing/blogging niches, so it seems it’s only beneficial if you are targetting that audience, would you agree?

        I searched like fitness/nutrition/weight loss topics, and presentations only have say 50 views…

  35. Ana,

    Thank you for the great information that you provided in this post. You always share such great information and have me thinking about how use slideshare in my marketing efforts. You presented the information so clearly that is seems easy to accomplish, I sure hope so.

    Thanks for the great work as always,
    Jenn