by Ana Hoffman 42 comments

Sunday Coffee with Ana: Quit Blogging Now or Forever Hold Your Peace

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coffee traffic generationThis morning we are starting a 12-hour drive back to sunshine from the cold, but beautiful Colorado.

12 hours in the car with a 4-year-old… that should be fun. :)

However, I didn’t want to leave you without an assignment for today – as if you have nothing better to do than to hang out with me this Sunday, huh?

This one will be a bit different: a lot of food for thought, not many/any solutions, but has the potential to change your business for the better.

Do let me know what you think in the comments.

This is what you wanted to know in the past week:

Questions

1. Feedburner and CommentLuv Links

When Katie Goode from Living Anxiety Free made a comment on one of my latest posts, Rick LaPoint from Internet Marketing responded to her comment:

Hi Katie,

Do you intentional have your link going through feed burner?

Rick

I don’t know if Katie had a clue what Rick was talking about, but I did.

You see, unless you changed your default Feedburner setting, all your CommentLuv links point to Google. If what I just said doesn’t make any sense, take a look at the screen shot below:

commentluv feedburner problemI’ve known of this problem for a while and definitely fixed my settings, but never bothered to let my readers know that they needed to do the same. :( I saw so many post on the subject, I didn’t want to talk about it on TGC.

However, now that I see that some of my readers could use that knowledge, I’ll send you to where you can find the answers – where I originally found them.

One last thing: how do you know you have this problem? When you post a comment with your CommentLuv link, hover over that link and see if you see that funny feedproxy-blah-blah link instead of yours.

If you do, go over to Brian Rogel’s post and it’ll take you just a couple of minutes to fix it, if that.

2. Trackbacks the RIGHT way.

As I was working on linking the “parties involved in the previous question” (I am sure you’ve noticed that I always try to give a link to the person asking question, I noticed something on Rick’s blog that I wanted to bring your attention to.

You see, when I link to anyone’s blog, I ALWAYS link to a post, never to the home page (unless there’s a special reason for it).

The reason for that is trackbacks. If you have no idea what trackbacks or pingbacks for that matter are, read these posts:

So I was looking for a blog post on Rick’s blog to link to and I found one of his latest:

  • Popular Blogs to Generate Comment Traffic

Popular blogs? What’s up with that? – I immediately thought. Is Rick snubbing and not including me in the list of “popular blogs”?

So I scroll down – with baited breath, I am sure – to see if I am included and here it is! My pretty, if I may say so myself, face with a brief description of my blog.

Why didn’t I know about it?

Because Rick link to my HOME PAGE and home pages can’t receive trackbacks. So my blog was never notified that it was mentioned on a different blog, making Rick wonder if I, in turn, snubbed him. :)

Here’s the advice I give in one of the posts I refer you to above:

I noticed that many bloggers use trackbacks incorrectly.

Many of you mention other blogs and bloggers on your sites, but when you link to them, you link to THEIR HOME PAGE.

BIG mistake!

Home page doesn’t have comments, so those trackbacks have no way of showing up in their comment queue. That basically means they will most likely never know you linked to them.

Solution: ALWAYS link to a post. Any post.

Always. :)

3. Do comments REALLY bring traffic?

Truthfully, I have no idea.

BUT… I am going to find out.

Lisa Drubec of TheFriendlyBlogger.com is actually doing all the work; I am just the voice behind the throne.

You see I wasn’t happy to just assume that we are getting some traffic from commenting; I wanted PROOF.

So we set up an experiment with Google Analytics tracking and all to see what results we’ll actually get.

Why am I telling you that now?

Only because I am very excited about it. I’ll let you know when the post will be ready to be published.

4. Less better than more?

“I have 2 sites but now thinking about about merging my fine art and illustration/graphic and use WordPress. Do you this this is good or not?”

I would ALWAYS recommend to scale down. It’s hard enough to maintain one blog well; I can’t imagine how some of you have 2-3 blogs at a time.

The only way it makes sense as if you have small niche sites – in that case, the more the better is the name of the game.

5. Category Listings

“In wordpress, it’s good to have category or no category in our post, i mean on niche website..regarding to good SEO.” ~ Kyro

category listing in posts

Good question and the answer goes against what I am doing on my own blog. :) (I will have to change it).

For SEO, it’s best not to display categories in your posts unless you want your category pages to rank for category keywords.

Speaking of which, I just read a great post on the subject; here’s the link and you should definitely check it out:

  • Plug your link leaks!

I am planning on fixing up a few things around TGC based on that! :)

6. Podcasting

I am sure Hector Cuevas intrigued all of us with his guest post on podcasting and how we can use it for your businesses. If you have no idea what I am talking about, just take a look at this post:

Well, the smart dude that he is, he is taking it waaaay further than a bunch of guest posts and what he is doing with it goes to the very heart of the video you just watched (you did watch it, didn’t you?)

So after you are finished commenting on this post, head over to http://www.podcastingforbloggers.com/ and check out how Hector decided to take his business a step further than most of us ever will.

By the way, this is not an affiliate link and there’s nothing to buy there.

Traffic Generation Cafe Lineup

Here’s what’s coming up this week on TGC:

Monday: How Two Days Without Internet Made Me Stumble Upon a Great Idea

Self-explanatory title (gotta love those); read it and you’ll know what I am talking about. Hint: it has to do with a brilliant way to comment on other blogs.

Tuesday: Search Engine Ranking Tip: How to Search Google Incognito

When it comes down to finding out accurate search engine rankings of your site for any given keyword, you’ve got to turn to learn how to turn off Google infamous personalized search. I’ll show you how.

Wednesday: How KeywordLuv Can Get You on the First Page of Google

Not another KewordLuv post, although I do talk just a bit about what the plugin can do for your blog. There’s something very cool you’ll see in this post – free effortless search engine rankings.

Thursday: 3 Types of Blogs and 3 Ways to Handle Them

The post title sucks and I am still working on the draft, but the main idea will be to analyze the 3 main reasons to create a blog and help you decide what’s important and what isn’t base on your goals. That’s right: your reason for starting a blog can make a HUGE difference on how often you publish content, what kind of content, how much traffic you need to generate, etc.

Friday: No good post title yet :)

Remember that post I wrote last week about Why All Your Make Money Blogging Efforts Will Fail Without This? Well, in that post I asked you to fill out a short poll to determine where you stand with list building and what you need to lean to improve your stats. Some of the final numbers were very surprising, but what intrigued me was the fact that over 6% of you said that you list was growing by leaps and bounds. Also, about 37% said that the list is not growing as fast as you’d like to, BUT it’s growing.

Sooo… This is the time when you cough up the best list building secrets you have in the comments and I will compile a post based on that (with links to the original sources – you – of course).

Sunday: Sunday Coffee with Ana

I am hoping to resume the live broadcasts, so you’d better rally up the troops. Either way, I’ll see you at TGC!

List Building Week…

is coming after this one.

I already have some great list building experts sharing their wealth of knowledge on the topic. If you have anyone in mind who is great at list building and would love to see him/her on my blog, let me know.

Also, if you have anything incredible to contribute on the topic, I am all ears!

Marketing Takeaway

Have an incredibly great week, everyone, and please pray for our safe trip back – it looks like we might have to drive though some snow storms.

Image credit: http://www.flickr.com/photos/moonjazz/4777779656/

ana hoffman traffic generation

traffic generation cafe comment below

{ 42 comments }

Noah October 25, 2011 at 12:06 am

Wow, thank you for such an informative post. Serisously, it’s great to see that people are not only embracing the idea of comment luv, but also working out how to use it correctly. On top of that, the bit about using trackbacks correctly is especially helpful. I Google+’d you!

Ana Hoffman October 25, 2011 at 4:45 am

Thank you, Noah. I agree, it’s simply awesome!

Noah October 25, 2011 at 11:29 am

Wow, well you’ve got me hooked now. No bloggers stay on top of their comments like you anymore. It’s great to see that someone takes their website seriously. I think that you’ve got a long term reader!

Craig August 19, 2011 at 3:39 am

Hey Ana,

You should create your own product for sure.

It is just a matter of setting a few goals and following through.

It is a great way to build a large email list.

The best form of traffic.

Let me know if you need any help. I have created 4 products of my own
3 about traffic.

Craig

Ana August 19, 2011 at 3:56 pm

Sounds like you can teach me a think or two about product creation, Craig.

You are right: I simply need to do it.

Ariadna Baer August 15, 2011 at 8:42 am

Oh! Hell, I didn’t know about it, Ana, a million thanks for pointing this out, I have a few sites with commentluv and I never noticed this. I will make sure to correct it right away.

I will check the resource you link about link leaks. I guess in the SEO world we can always learn something new. A lot of reading must be done and I bet it’s going to be along night making stuff the right way.

Ruth May 3, 2011 at 3:37 am

Ana, this video has raised so many questions that I need to think about. Thanks for bringning them into the open. I appreciate your honesty.

Ana May 3, 2011 at 6:46 am

Always a pleasure, Ruth. :-)

Martin Dale February 26, 2011 at 12:06 am

Wow Ana, You are transparent!

Great Rant!

It has given me some food for thought about developing a niche site.

Just what I needed,
thanks,
Martin

Ana May 3, 2011 at 6:47 am

I try, Martin. A niche site is certainly the way to go.

Anastasia February 24, 2011 at 6:05 pm

This is something I realized a couple of months back. Now I’m constantly thinking of what I can do that no other mom blog offers, or at least not many offer. I have so much to say, I’m contemplating an eBook – but not sure of the time investment being worth it in the end.

Love your Russian accent! Much like mine :)

Ana May 3, 2011 at 7:02 am

Hi Anastasia

Thank you!

If you get the right amount of traffic, your time investment will certainly be worth it.

All the best!

Bruno Grunig February 24, 2011 at 2:20 pm

Hi, Ana. You said in the video that you don’t have solutions, but you’re wrong. You do. I don’t know much about niche blogs, but I know that I tried for only one month to monetize my blog with adsense. Time enough to figure out that i didn’t want to do a lot of work to put a few coins in my pocket. The answer was (is): your own product. I write and sell ebooks and videos and I can tell you that my first sale was a hundred times bigger than a whole month of adsense (adsense makes no sense). So, you do have the answer. Sell your own product. And by the way, your blog is really good.

Ana May 3, 2011 at 7:30 am

Hey Bruno – thanks for the nice words. I see that many people agree that your own product is the way to go.

Heather C Stephens February 24, 2011 at 2:19 pm

Ana,

Loved your message today and it’s been something that is on my heart as well.

I believe that so many of us got into the blogging niche for our home based businesses, but I’m finding myself venturing down new paths I never expected.
I’ve been working on a product, using several free training webinars I’ve been hosting as a way to create it.

I started the Prove it Blog Challenge last month to help others get their blogs rolling and as much as I’m loving it, I feel somewhat frustrated about the way it’s going. Everyone is doing fantastically well, but I feel like people are slipping through the cracks as much as I am trying to keep up with everyone. Kind of like being a hostess at a party and not being able to get around to visit with everyone.

In order to “solve the problem” of not being able to help everyone in my challenge, this week I’ll be launching the Clever Marketer Mastermind Community on my blog, a membership site with monthly trainings and a forum to carry on the tradition of the EIF commenting tribe on a bigger scale.

I struggled with the decision of how much to charge, wanting to keep it affordable, but still make it worth my efforts. In end I am here to make money like you are, and a monthly membership site is one possible way I can see some increased consistency in my income. I’m having a free level, but two different paid levels with training and bonuses for each. I have no idea if it will work, but I’m all about giving it the good ole’ college try!

I’ll have to check out your post on tracking the comments! I’ll be excited to hear what you find out.

I love your niche site idea and your video inspired some fun brainstorming for me! Thanks for being so honest and opening up your heart to us. I am grateful to you as always.

Heather

p.s. Sorry I’ve been MIA for a while…I’ve been busy at work–behind the scenes–getting the membership and forum ready for it’s grand opening!

:)
Heather

Ana May 3, 2011 at 7:34 am

Hello Heather – Good to “see” you again. Exciting project you’re working on. Information products are big at the moment, but I see you have gone all digital – I think that’s good as you’re not wasting profits on physical materials. All the best! :-)

Ana February 24, 2011 at 10:14 am

I don’t always get trackbacks on pages either…

Mavis Nong February 22, 2011 at 9:14 am

Your video is spot on, Ana. Definitely food for thought…

Interestingly, I have been thinking about this lately – my audience is in the same niche as I am. My content is just helping my readers to do things better in their businesses or to improve their blogs.

I also think I need to create my own product and revisit my blogging goals.

All the best,
Mavis

Ana February 24, 2011 at 10:11 am

Exactly my point, Mavis – who are we selling to? Each other. Not a good business model.

Jackie Lee February 21, 2011 at 3:45 pm

Holy Moly! I had no idea about the feedburner stealing your links from commentluv. Thank you so much for that tip. I went and changed my settings, hopefully they will switch back over soon. I just did a huge write up about commentluv on one of my blogs. I’m going to have to go back and give everyone the heads up on this tip. Thanks so much!

Ana February 25, 2011 at 11:20 am

You are welcome, Jackie – glad I could help!

Priya February 21, 2011 at 4:50 am

Hi Ana,

Very Informative post, actually I don’t know about trackbacks but after reading your post I got to know about it and it’s importance.

Robert Dempsey February 21, 2011 at 3:26 am

I skipped the questions on your post as I have some questions from your video :)

You mentioned that you’re going to have a slight shift in direction. Does that mean that you’re going to be creating products to answer the questions that people here are asking you, or something else?

At the risk of pissing off my fellow readers, from the sound of it, the people coming here are putting the cart before the horse, meaning they set up a site w/out doing the initial keyword and other research necessary. Is that an accurate statement?

Also it sounds like I’m in a good position myself as I have 8 niche sites running under a variety of conditions. I also have many products I’ve created on different sites, and am running surveys to determine which products to create next. That’s all in addition to the affiliate products I’m selling via my authority and niche sites.

You’ve got me curious now to see how things progress here over the coming weeks and months. Perhaps you didn’t mean to hit that chord in your video, but you sure did.

Thanks as always Ana.

Ana February 21, 2011 at 3:50 pm

Is this the comment that was presumably “eaten” by my blog? :)

I think you are a perfect example of how to run an online business, Robert – never put all your eggs in one basket.

I saw you wrote a guest post; so behind, haven’t had a chance to check it out.

However, how about writing another one based on what you just told me? Teach people to diversify.

Maky February 20, 2011 at 4:11 pm

Hi Ana,

For a video done away from home, that’s really good.

Going straight to the questions u raised, yes it’s really a vicious cycle of Bloggers marketing to each other. I must say that I always wonder if bloggers make money from marketing these products when all of them have the same products for sale.

One way of making money that you should really look into is selling ad space on your blog. You told me once before, in your reply to my comment, that you do not intend to do that. But I think you should have a re-think. A lot of experienced bloggers count that as one of the assured ways of making money with a blog or even a niche site if you have the traffic. You name your price, the advertizers will com knocking and you are sure of a certain amount of money each month.

I don’t know why u decided against ads but those tools you have on your left nav sure looks like sponsored ads to most people so why not put some banners on there as well and get paid for just displaying them rather than wait till someone buys before you earn money?

Those are my 2 cents. :)

Ana February 21, 2011 at 3:45 pm

I think you are selling yourself short, Maky – that was almost 10 cents worth of advice. :)

Selling ad space… Still not sure about it. You see I am all about trust, and if I can’t vouch for my advertisers, I’ll have a problem. If I ever find a perfect combo of a great product and good ad price, I’ll think about it. :)

Actually, now that I though about it for whole 30 seconds, I do like it more and more…

Hector Cuevas February 20, 2011 at 11:27 am

Hey Ana, you’re so awesome. Thanks for the mention, hopefully some of your readers take advantage of podcasting as a way to grow their business.

I saw your video and you raised a very interesting question. Corbett Barr talked about this briefly in a post he did on his blog. He says that everyone is trying to teach others how to become social media marketers – I think it goes a lot further than that and you definitely hit nailed it with this video.

We’re selling to each other… THAT is the real problem..

I, too, made a conscious decision a few months ago to make sure my content wasn’t just geared towards the “marketing” crowd because there are other people out there who (unbelievably so ..Lol) just want to learn how to build a business around their own passions.

Maybe they’re really good with helping new moms with their newborn or they love helping people hook up their cars and make them faster.. whatever is it, WE have the KNOWLEDGE to help them take their passions from HOBBY to BUSINESS.

Let’s do this Ana..
thanks again
Hector

Lisa February 20, 2011 at 11:53 am

Hector:

This response is EXACTLY why people are drawn to you. Very inspiring. :)

Cheers,
Lisa

Hector Cuevas February 20, 2011 at 12:01 pm

Thanks Lisa.. :0)

Ana February 21, 2011 at 3:41 pm

Ditto!

There are so many markets that actually need us out there, Hector – those who find them will eventually keep on growing.

I am definitely going to try podcasting! :)

Lisa February 20, 2011 at 10:49 am

Ana:

I have to admit it was a bit sad watching your video this morning, I din;t feel like adding the Kamchatka after that!! :)

I understand exactly what you mean and I do think product creation is the way to go. Another thing I have been pondering a lot lately is this:

You have built up a HUGE LOYAL fan base. I think most blogs have loyal readers. Those are not the people we market to, they are not our customers. They have seen all of our offers and heard our marketing experiences.

It’s increasing our search engine traffic that will bring more people interested in products that we use to build our blogs successfully. So I struggle myself with referring traffic/organic traffic.

And truth be told, I dont want to keep marketing to my loyal readers. They know if they are interested in something, they can come to me or ask my opinion.

I think I am babbling…lack of vodka I believe. I am pretty sure you get my point though. :)

Продолжение успеха (WOOT!)

Lisa

Ana February 21, 2011 at 3:38 pm

Nail on the head, baby.

Loyal readership is incredibly great, but it won’t make us a dime (well, maybe a quarter:).

We definitely need to draw in fresh blood and SEs are one way to go.

Of all people, I know you’ll figure it out. Always welcome to bounce ideas off me, you know that.

Perfect Russian, my dear – I appreciate the effort! :)

Tim February 20, 2011 at 9:17 am

First, I wish you a same journey!

Second, thanks for connecting with me on Skype even if all I heard from you was ‘hi’ and ‘yeah busy’ that time may not have been the best but thanks all the same for connecting.

I feel you’re a terrific blogger, connecting with your readers and asking their opinion…wish problogger would start doing this after it hit STAR-DOM

Finally, trackback is somethiing I want to learn more about but for now, I’m focusing on building my secret blogging alliance where new bloggers like me can connect for free, promote each other’s post, submit each other’s post and become successful together…thanks for being who you are!

Ana February 21, 2011 at 3:31 pm

You are so welcome, Tim – hope one of these days I’ll have more time to chat. :)

This post might be of interest to you:

http://www.trafficgenerationcafe.com/drive-traffic-commenting-tribe/

Katie Goode February 20, 2011 at 8:45 am

Thanks for the directions to fix the feedburner link in comment luv. I had no idea how to fix it, but it’s taken care of now.

Ana February 21, 2011 at 3:28 pm

No problem, Katie!

Dan Reed February 20, 2011 at 8:14 am

Ana, I came with coffee to see you this morning, forgetting it was going to be two weekends you were gone, only to find this post with all kinds of things to do and to look forward to…wow, and you are on vacation???….:) I will need to come back to this post later and go over everything, gotta get to a late Sunday breakfast!
Be safe and look forward to next week…:)

Ana February 21, 2011 at 3:27 pm

Thanks, Dan, and see you next week! :)

Lou Barba February 20, 2011 at 8:09 am

Hi Ana,

I’m not sure if you’re asking for suggestions in your video, but I think with all the free content on your blog that can actually help people market their site no matter what their niche, you deserve to be little more forward about your products. As you say, you are interested in making money. I know what your affiliates are, but I really have to dig deep to find your connection with yournetbiz.com. As you said, a blog needs a product, and some of your readers might want to use that as a product.

My niche is much different than yours, but I, like everyone need to learn how to generate traffic. You’re number one in your field. I have a core product and some affiliates. But I wouldn’t try to affiliate market in your niche. Mine is in cards and gifts. So my products and affiliates are in cards and gifts.

I hope I haven’t confused you, hope that I contributed to the discussion.

Lou

Ana February 21, 2011 at 2:27 pm

I was going for more of “think of your own blog” kinda thing, but you are so right, Lou – I do have a business; why not connect it to my blog?

Either way, there’s always someone else who does the same thing; it’s up to us to be different enough and stand out.

Brad Harmon February 20, 2011 at 8:06 am

It sounds like your vacation gave you plenty of time to think about your blog, Ana. It’s nice to unplug from time-to-time and be able to really look at what we’re doing and why we’re doing it. It can be so difficult to get this point of view when you’re in the day-to-day hustle of posting, commenting, and engaging with others through social media.

I just found out last night that I was listed in a write up at Blog Engage as one of its top male users. It doesn’t make me look so involved though when it was over two weeks old before I saw it and was able to comment on it. Your tip on always linking to a post so the person knows is a good one. If you’re not going to do this then give them a shout out via Twitter or Facebook letting them know they’re being mentioned in the post.

Safe travels, Ana. Thanks for the Sunday morning tips.

Ana February 21, 2011 at 2:24 pm

Hustle… Good word to describe out world, huh, Brad?

Yes, I had lots of time to think.

Congrats on BlogEngage write up – as you said, too bad you almost missed it!

Sorry, Comments are Closed. Stop by My Facebook Page With Your Comment.

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