It’s not every day that the world’s leading SEO experts get together to collaborate on a project of this magnitude: coming to a relative consensus on what presumably are the most important ranking factors in Google algorithm right now, how they changed in the past 2 years, and what Google has for us in the future.
That’s exactly what Rand Fishkin’s of SEOmoz.org 2011 Search Engine Factors report is all about.
It contains the findings from 132 world’s leading SEO experts and their collective opinion represents what the SEO world perceives to be the most important factors to organic search engine rankings.
The report itself is quite lengthy and requires a lot of digestion, so I decided to present it to you in a more concise manner and the goal of the post is to answer the following question: how does or should this report affect how you do (or should start doing) SEO for your blog.
Here are a few main visuals for your reference and my conclusions following them.
1. SEOs believe that the power of links is declining, although it still represents 43% of all the deciding factors (down from 67% in 2009).
2. Diversity of links outweighs pure quantity. (Link Building Mixology: Your “How To Do It The Right Way” Guide)
3. Exact anchor texts appear to have slightly less significance over partial anchor texts. (Your Ultimate Anchor Text Tutorial – from Basic to Advanced)
4. Domain authority matters when ranking pages (the more authority your domain has, the better your posts will rank).
5. Presence of nofollow links is important to good search engine rankings.
6. Among the most important on-page factors are the title tag, preferably with your keyword as the first word, URL (see my post on What’s in a Slug? for more on that), and H1 tag.
7. Content is EXTREMELY important: the freshness, the uniqueness, the length – longer posts tend to rank better.
8. Long titles/URLs are still likely bad for SEO.
9. Social sharing factors appear to have a fair significance in rankings, i.e. get more retweets/FB shares! (PageRank, Meet SocialRank: How Does Going Social Help Your Search Engine Rankings?; also, check out this helpful post on social bookmarking tools.)
It’s important to remember that these are just opinions, but since Google is not telling, these opinions are the closest thing we get.
Have an opinion? Comment to show me that you’re alive!