When Ana asked me to write how she could increase her conversion, I was interested.
“The First Lady of Traffic” is asking me to publicly show how she’s wasting her traffic… 
Take a look at a gentle execution of Ana’s blog, plus learn what you need to do to convert more visitors to subscribers.
How Ana Could Increase Traffic Generation Cafe Conversion
Key Points from the Video
If you thought you could skip the video and get all the key ideas from the text, sorry, you were wrong.
But just to make the two most important points of the video stick…
1. Make sure you offer a clear focus point for visitors when they come to your site.
2. Explain the value of your offer that people will get when they subscribe.
1. Focus Points
When someone comes to your site, they look for something to focus on.
If they don’t find that easily, they’re likely to leave.
So your job is to make sure your visitors find something to draw their attention, and that that something is what YOU want them to see.
Usually the first focus point is a headline or a picture.
But there should also be the next focus point.
And the next one, and the next one.
The idea of focus points is to make it easy for first time visitors to move forward on your page.
Once they get a hang of how your site is built, the primary focus points aren’t necessary anymore, as the readers already have an idea of where to look next.
Even if you have a home page that’s meant for first time visitors, you should make all your pages have a clear first and second focus points.
The first focus point should give the reader a good idea of what your site is generally about.
Often your tagline does that better than any other single element on your site. If it doesn’t, consider changing it
The second focus point could be the headline of the blog post or whatever tells the reader what that page is about, and pulls them into the content of the page.
2. Explain The Value of Your Offer
“Subscribe to my email list!”
Would you join that list? Probably not.
Or would this make it better: “Give your email and get an eBook!”
Again, probably not.
The point is you must assume your visitors have no idea why they should be interested in your offers.
So, a simple call to action like “Subscribe now” means nothing to them.
If the subscription helps them to get more traffic to their web sites (as is the case with the subscription to Traffic Generation Cafe), you should make the call to action about that.
You’d get more subscribers with something like:
“Join the [number of subscribers] people who get the best traffic generation methods via email.”
There’s a good example of a strong call to action in the sidebar of Traffic Generation Cafe:
“Start flooding your website with FREE traffic today! Download your complimentary copy of the 7 Steps to Total Search Engine Domination”
It tells the reader what they should do, and more importantly WHY they should do it.
You can (or should) build dedicated landing pages for blog subscriptions and special resources (like eBooks).
These opt in landing pages have a much better change of converting your visitors to subscribers than your “regular” pages.
For example, Ana has a separate landing page for the SEO report.
However, she doesn’t very actively lead visitors to that page. (I think she should.)
I’ve had good results with leading people from a guest post byline to a landing page for my “101 Headline Formulas” eBook.
So, instead of linking to your home page at the end of the post, leave a link that leads to a targeted free offer.
You can easily do that and get more subscribers from your guest posts.
Want FREE Help?
I already offered the video course for free, but here’s something more:
Leave a link to your site or landing page in the comments, and I’ll reply with some ideas on how you could increase your conversion.
In other words, get more subscribers without getting more traffic.
Peter Sandeen helps you convert more visitors to subscribers and more subscribers to customers. Get his FREE 5-Part Video Course that goes into the details of Online Conversion Optimization. He also writes a high-quality marketing/business blog.
Photo credit: Hiroshi Nonami
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