Let me first comment on what I mean by Twitter traffic “the right way”: easy way, smart way.
It works differently for every niche, but I am yet to see a niche it doesn't work for.
Let's get down to business.
Twitter Traffic: Where Do You Start?
So you have a blog you'd like to generate Twitter traffic to.
The reason I say “blog” is because it's a lot easier to drive traffic to an online property that actually generates solid valuable content for the potential readers vs a squeeze page.
Let's assume for the sake of this post that you need to drive traffic from Twitter to your blog.
Now, where do you start?
In this post, I will be referencing some of the older posts I already wrote on the topic of Twitter, as well as adding come new information I've never published on my blog before.
I did however share these tips with my email list in the past, so it goes to show that had you been on my list, you would've know all these little secrets that generate me thousands of monthly visitors from Twitter.
So I strongly suggest you join my email list and get my free Mommy, Where Does Traffic Come From? ebook while at it right now before you go any further (it will open in a new window, so you will still have this post left for you to come back to).
…And we are back.
Several reasons, as far as I am concerned.
1. It's been my largest referral traffic source since day one.
2. It can potentially help you to rank higher in Google for regular organic searches.
3. Your competitors are most likely using it, so you definitely should too.
4. It can be a great hands-free one way link building tool, but more on that later.
Where to Find Targeted Followers?
This is a mistake that most rookies and even some more seasoned bloggers make – follow everybody and anybody who is willing to follow them back thinking that it's all about the numbers.
It IS all about the numbers when it comes down to Twitter traffic generation, but it's also about quality of quantity.
Still with me?
You need the kind of followers that are interested in what you have to say/market/sell.
The best way to gain such followers is TO FOLLOW those kind of folks.
Take a few of the keywords that best describe your business and search for them on Twitter.
Alternatively, you can use a more automated way of doing this, like TweetAdder, which is what I use for my business.
Now check out the people who come up and start following them.
After you've gone through all of your keywords and followed everyone on the list, start looking at people who they follow/are followed by.
With this tactic, you won't stand a chance of running out of people to follow for a long time. And if you ever do, then go back to the beginning and start all over.
More on the topic:
How NOT to Get Banned by Twitter
But Ana, you say, won't Twitter ban me for following too many people at once? And don't they have limits as to how many people you can follow?
Yes and yes – if you don't know what you are doing or get too aggressive.
Twitter does have limits on how many people you can follow at a time.
It all comes down to the ratio between your followers and people you follow.
You can follow as many people as you want – just about, until you hit 2000.
After that, you have to wait until the number of your followers will reach that number as well. After that happens, you can start following 10% more of the number of your followers.
So if 2000 people are following you, you can follow 2200 (10% more), etc.
Let's go back to our magic number of 2000 followers.
How do you get 2000 people to follow you and jump over that hurdle?
You have to unfollow those who are not following you back. You HAVE TO.
Here is one of my best kept secrets that only my list saw so far:
My Follow/Unfollow Schedule
Let me show you my exact map for getting thousands of targeted followers in no time.
FYI, the first number is what I call “peaceful” takeover, the second number is “hostile” takeover, meaning you'll be pushing the envelope with that one, but I never got in trouble doing it before.
Just so you know.
So here it is:
My Follow / Un-Follow Pattern
Week 1 & Week 2
Mon ADD 315-385
Tue ADD 315-385
Wed ADD 315-385
Thurs ADD 315-385
Fri ADD 315-385
Sat Remove those who don't follow you back
Sun ADD 405-495
(people are more likely to follow you back on Sun than any other day of the week – don't ask me why)
Week 3 & Beyond
(you still follow the same number of people)
ADD | ADD in AM
ADD | ADD in AM
ADD | ADD in AM
ADD | REMOVE in PM
ADD | ADD in AM
REMOVE | ADD in AM
ADD | REMOVE in AM
Once again, the first way is peaceful (less aggressive); the second way is more aggressive.
I always followed the hostile way, but that's just me. You have to decide for yourself what you are comfortable with.
Here are some tools to help you with your takeover:
1. As noted above, your potential followers need to be as targeted as possible. Use wefollow.com or twibes.com to find people in your niche and start following their followers or people they follow. Or both.
2. Trust me, you can't do this by hand. I've done a lot of research into automating this process and the best way I found was with TweetAdder.
I use it mostly for following/unfollowing, but you can do so much more with it, like scheduling your tweets, adding up to 5 Twitter accounts, searching for potential followers, adding RSS feeds, and much, much more.
No way around it: if you want to use Twitter as you traffic generation source, like I do, you need to
And now you know how I REALLY do it. 🙂
Why You Need More Than 1 Twitter Account
In one of the Twitter posts I recently wrote How Ana Got Her Twitter Groove Back, I mentioned that, in order to successfully use Twitter for traffic, I would recommend creating more than one Twitter account.
For instance, I have 5 Twitter accounts that I am active with.
How do I manage so many when you are struggling with one?
I don't want to sounds like a broken record, but I can easily do for 5 accounts what I can do for 1 with my two Twitter tools: MarketMeSuite and TweetAdder.
One of the questions I got a lot after mentioning the idea of more than one account, was this:
“How do you “theme” those accounts? Are they all for different businesses?”
The answer is no – they are all for my Traffic Generation Cafe.
Here's how I set up mine and recommend you figure out how to do the same with yours:
1. Come up with different interests you personally have.
2. Create an account for each different interest.
Obviously, having 5 accounts over just 1 means that I can get five times more followers than I can with one, plus those followers share similar interests with me, which makes them even more targeted.
How to Get Noticed on Twitter
How do you stand out on Twitter? How do you get through to people despite of all the noise?
This is my best tip on that:
Tweet in blocks.
This is a great way to stand out in your followers’ time line.
Instead of tweeting once and immediately getting lost in the sea of other tweets, tweet in a group of 4 tweets.
The first 3 should be other people’s posts, quotes, etc, but the last one is always yours – leading to your blog. That way it will be on top of your tweet block and will be likely to get clicked on first.
Of course, to make your life easier, I would schedule all your blocks in advance, spaced 3-4 hours apart – you can do that with both TweetAdder and MarketMeSuite.
There are also several great posts on this blog regarding retweeting and how to get more out of it:
- Art of Retweets: Top 10 Ways To Improve Your ReTweetability
- 7 Tips for Tweeting Links that Get Clicked
- Friday Tips for Keeps: How to Entice Your Readers to Retweet Your Content
How NOT to Get Overwhelmed
Many of you are not using Twitter for this reason alone.
I know, I know. Twitter is noisy, there's a lot going on, and it's easy to get carried away and watch your day go down the drain while using it.
My simple answer is: put yourself on a Twitter budget.
You know how the best way not to overspend in a grocery store is to bring a list of things you need and stick with it while shopping?
Well, here's my daily Twitter schedule that keeps me on Twitter for about 45 minutes per day MAX; most of the times, not even that.
- Read your @mentions and reply to all of them.
- Post a favorite quotation, recent news link, or just basic info (this can be from online or offline resources) HINT: Go to http://alerts.google.com and set up some alerts for your interests to be automatically sent to your inbox.
- Scan your own timeline & look for conversations to jump into.
- Go to http://search.twitter.com, search for topics of interest to you, and get into a few conversations there as well. While you’re there, go ahead and search for your own name and/or company name to see if anyone is talking about you.
- I don’t ever check my DMs any longer – too much work and too much spam, although if you have a few extra minutes, might be a good thing to do.
- Repeat this at least 2 times a day – takes me about 15 minutes per block.
Twitter Traffic Marketing Takeaway
There's a lot written about Twitter and a lot more being written about it as you read this guide.
Are there any secrets to using Twitter the right way?
If there are, you know them all by now, especially after reading this post.
There's nothing, and I mean NOTHING, that I didn't reveal to your in this post, especially with all the additional reading I am sending you to.
STOP thinking about it, researching it, complaining about it.
Just do it – my way or your way, but use it to your advantage.