Nothing is new under the sun. Nothing is new in website traffic generation.
There’s no traffic generation strategy that one can claim as a “new breakthrough” that someone else hasn’t used years ago. That’s just the way it is.
So where does it leave us?
We need to learn how to use what we have to the fullest, and that’s what this post is all about.
Website Traffic Generation Secret #1: “Diversification“
You and I chose to build a business in an immature online world.
Why is it immature?
Take direct mail marketing, for instance. It’s been tested and proven and it works. If you can make it work for your business, you are as good as golden.
Online marketing, however, never stands still. It constantly changes and evolves, keeping us all on our toes, to say the least.
Remember what happened with Adwords? A few changes sent thousands of businesses down the drain; all because they chosen to put all their eggs in one basket.
I don’t know about you, but I want to sleep well at night – whenever I get to sleep, that is.
So I make a point to use as MANY website traffic generation ways as possible: 20-30 different sources at a time.
If any one of these traffic sources goes away for any reason, sure it might hurt a little, but my business will keep running.
Don’t ever think that this one brand NEW website traffic generation source will become the KEY to your future wealth.
Website Traffic Generation Secret #2: “Systemization”
So now that you have 10 or more unique traffic sources bringing you new visitors daily like clockwork, how do you keep track of it all?
Here are 3 simple steps I use to make sense of it all; start with one traffic source at a time:
1. Study: study the new website traffic generation strategy from a trusted authority on the subject, i.e. online course, ebook, training software, etc. Then put what you learned in theory into practice. After all, you’ll never know it works until you try it.
See what I use to master traffic generation:
2. Master: now that you know the new strategy works, you need to test it, tweak it, work on it until it becomes profitable. By “profitable” I mean until you can make one cent more than what you put into it.
3. Autopilot: once you are making one more cent than you invest into it, you need to figure out how to put this strategy on autopilot. That might mean getting automated software or outsourcing the task altogether.
After you complete all three steps, all you need to do is monitor the progress and more on to the next strategy.
Overtime, your sources will continue to grow and your business will start working as a well-oiled machine.
But remember, it all starts with ONE strategy and 3 simple steps to follow to make it work for you.
Website Traffic Generation Secret #3: “Set Goals”
If I were to ask you “What is your purpose of driving traffic to your website?”, would you be able to give me a clear and definite answer?
Let’s dig a bit deeper on this one.
When new visitors come to your website, what do you want them to do?
Subscribe to your RSS feed?
Opt in to your email list?
Check out the affiliate products you offer?
Buy into a membership site you have?
Whatever your goals are, you need to make sure you focus on ONE of them at a time and drive your traffic to fulfill that one specific goal.
Traffic that doesn’t take ACTION is useless and it’s your job to make sure you work on your traffic conversion goals even BEFORE you start driving traffic to your site.
Website Traffic Generation Secret #4: “Track Everything”
I am sure we are talking about something you already know here.
However, you and I both know that there’s a vast difference between knowing and doing.
Tracking your website traffic generation may be your single most money and time saving habit you can acquire.
I am often asked what is my single best secret to traffic generation, as if I were hiding something and as if there were such a thing.
The biggest secret here is you test everything until you find the BEST website traffic generation secret that works for YOU and YOUR business.
One size doesn’t fit all when it comes down to traffic.
You can’t play an NFL football team, unless you are one yourself.
You can’t create a successful business without knowing the basics.
And what you just read are the basics of website traffic generation. Period.
But I wont’ leave you hanging here, you know that. For the rest of this week, we’ll be learning more about some “less traveled” traffic generation strategies and how to apply them to your business, so STAY TUNED!
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