It’s good to be the queen.
Yesterday, I decided that I needed a better way to keep track of what’s going on in the world of online marketing and how it could potentially affect Traffic Generation Cafe, and voila! a new series was born.
In my Weekly Chop Shops, I will share the posts/videos/social media updates I read during the week on the latest and the greatest in the online world.
This week’s spotlight is on Google’s latest fight against link building and, more precisely, blog networks.
Since it seems to have affected Traffic Generation Cafe, this topic is now near and dear to me and here’s the scoop.
What’s in the News?
Google spam team head Matt Cutts attended the SXSW a week ago. During his panel, he announced that Google is working on an update that’ll specifically target those websites that indulge in overdoing SEO. … Signs of Over-Optimization I know this is what you actually want to ask. You want to know how much SEO is too much so that you can identify whether your site is overly SEO‘ed.
Anyhow, regardless of my own recommendations, the fact remains that Google de-indexed yet another blog posting network. What Does BMR’s Demise Teach About Link-Building? Some will say that it’s just a matter of time …
There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with…
We saw some pretty major changes as Google decided to aggressively target private blog networks through deindexing and forced quite a few of them to close their doors, including BuildMyRank, a network we had used quite a bit lately…
So – blog networks are dead now, right? That means the sky is falling, right?
Well, if you know me at all, you know I do NOT subscribe to the whole “sky is falling/end of the world” mentality. Changes happen, we go with the changes – that’s how we roll, right? So let’s talk about what’s happening with this massive deindexing of paid blog network sites…and what it means to us.
The fear police are out and about this month with billy clubs and tear gas. Comply! Comply!
I hate fear mongering, and right now, the “FEAR FEAR FEAR” mantra is being
shouted screamed from the rooftops and too many folks are buying into it unawares. Add to that mess a lot of smug jerks who claim to have it all figured out (“I told you so…”) but are just as misinformed and we’ve got a DEFCON Level 9 pile of confusion, self-aggrandizing and B.S. stew.
Link Building Do’s and Dont’s
So, what’s the bottom line?
Do we stop link building altogether?
Or find better ways of doing it, preferably in lighter shades of gray?
Use this number along with link quantity to evaluate your linkbuilding success and identify new opportunities. 2. Quality – Different search engines have different names for the metric used to evaluate link quality. For Google …
We’ve laid out our ultimate guide to linkbuilding for niche sites, discuss 2012 strategies and the future of linkbuilding, and give a step-by-step guideline for our current linkbuilding process.
Outreach letters are a primary element in any quality link building campaign: If you’re not getting responses, you’re not getting links. It takes a lot of trial and error to find what works, which can be difficult for new link builders.
Link building isn’t really link building. It’s relationship building. Links are just the proof of the relationship, as are the tweets, …
… And the fact that ranking is such a slow process and that link building for SEO has no measurable benefit in terms of ROI, makes those that chase algorithms look kind of silly and amateurish. Especially now, in this day and age. The biggest irony to this article is that most …
Winning the SERPs is getting tougher these days, as search engines are getting more intelligent along its continuous evolution, plus the fact that bigger sites/brands in most industries are investing more and monopolizing this …
Enter the brand evangelist. He or she is no different than the rest of us. They wake up every morning, go to work, and eat three square meals a day. They go online and read the industry blogs that you read, follow the industry …
Watch This Webinar
Michael from $100KResults did this excellent webinar on the topic: learn more about the “what’s”, the “how’s”, and the “what now’s”.
Is Google Playing “Favorites”?
A few months back, I wrote a post on how Google works where I attempted to come up with a reasonable explanation of why crappy sites somehow rank above good-content sites.
I shouldn’t be saying “Google” and “reasonable” in the same sentence.
Here are more opinions:
This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and with Rand. So I wanted to share them here.
So a few days back in my Google Webmaster Tools I’ve noticed the message that every webmaster fears – I call it the “message of death”. Yep, Google sent me a notice of unnatural links …
The last search winter hit in the summer of 2006 and didn’t thaw until 2009. It started with the decimation of the adsense review sites. Most of you won’t remember the fatal summer Google teetered on becoming unusable – every search term was littered with adsence looking to make every click a winner. It was horrible and Google needed to act.
Read what others say.
Then decide what’s best for YOUR business.
Image Credit: Superb photo by Ashot Gevorkyan
PS I Need a Favor
I was recently nominated for “Top 25 Tech Moms – 2012″.
Might as well make the effort and actually make the list, right?
But not without your help.
All you need to do is click on the image below and click on the “VOTE” button as shown with the big fat red arrow in the screenshot.
No logins or registrations.
Just my THANK YOU for taking a second to do this.