Weekly Marketing Skinny • August 9, 2014

Weekly Marketing Skinny • August 9, 2014

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In the marketing spotlight this week:

♨ SSL/HTTPS is now used as a ranking signal!
♨ Google’s new News Publisher Center;
♨ no more ‘Like Gate’ on Facebook;
♨ no more Facebook ratings for pages without a physical location;
♨ new ‘messages’ service on Pinterest;
♨ update your WP or Drupal installation!
♨ Apple’s crazy, new, gigantic digs;
♨ you now (really) own your phone
♨ New York hotel fines guests $500 for bad reviews on Yelp;
♨ …and much more.

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

Let’s start with the news from Traffic Generation Café.

At TrafficGenerationCafe.com

This week, I had the privilege of sitting down with John Lee Dumas of the one of a kind EntrepreneurOnFire podcast.

Topic: The English language myth.

Did you know?…

  • English is not my first language?
  • ‘Ana’ is my business nickname and my real name is…?
  • That you can actually turn your apparent weakness into your biggest strength?

==> Listen to the podcast here to learn more.

 

Great additional reading on overcoming the language barrier:

15 Non-Native English Bloggers You Should Follow Today – Marya Jan at writinghappiness.com

The Practical Guide to Blogging in English for Non-Native English Speakers – Mauro D’Andrea at blog-growth.com

Help! How Can I Succeed Online if English is Not My Primary Language? – Pat Flynn at smartpassiveincome.com

19 errors to avoid in your use of the English language – Farnoosh Brock at prolificliving.com

 

And here’s the other side of the coin:

Can’t We All be Reasonable and Speak English? -Jay Hanlon at stackoverflow.com

Non-English Markets Are Ripe With Opportunity – Yaro Starak at entrepreneurs-journey.com

SEO

WOWZA! Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google! Google announced that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm. The signal is incredibly lightweight and webmasters should not go crazy about it, but it is indeed a signal now.

Lightweight or not, Twitter’s been abuzz since the announcement. Here’s a collection of some of the best tweets so far put together by SearchEngineLand.com.

New GA feature: Google will now allow you to delete Google Analytics properties.

Oops! Google did it again, but this time it looks final: Google Webmaster Tools drops author stats.

Google has released Google News Publisher Center. It should be a huge help for those that provide newsworthy content for the masses.

 

Social Media

Finally: Google+ gets an updated version of the Android app with performance boosts and UI tweaks.

‘Like Gate’ no more: Facebook will no longer allow Pages to require a user to Like a Page to gain access to content, contests, apps or rewards. The new policy will take effect on Nov. 5, when any existing like gate will be disabled.

More Facebook: looks like Facebook ratings were axed for pages without a physical location. No Address? No Ratings For You!

Have a Pinversation, why don’t you? The new ‘messages’ service allows Pinterest users to send pins to other users (even multiple users) for private conversations.

Twitter has made it easier for advertisers to create and optimize successful marketing campaigns — and pay only for the actions that are aligned with their marketing objectives.

On a Side Note…

If you find tremendous value in my Weekly Marketing Skinnies, like thousands of other readers of Traffic Generation Café do, you should consider joining them and sign up to receive the weekly notifications of when a fresh Skinny is published.

Plus, you’ll get complimentary access to my “Mommy, Where Does My Traffic Come From?” traffic hacks report and traffic hacks newsletter:

"Ana has a unique insight into running an internet business."
- Yaro Starak, Entrepreneurs-Journey.com

Needless to say, your information is completely safe with me.

See you in your inbox!

WordPress

If your website runs on a self-hosted WordPress installation or on Drupal, update your software now! A major XML vulnerability was discovered, but both WordPress and Drupal have quickly released patches for their applications.

Marketing This & That

Apple is building a crazy, new, gigantic, round-shaped campus in Cupertino, California, and the tech giant just published a new aerial view of the thing Tuesday. Apple says its new digs will be ready in 2016.

A Russian criminal group successfully lifted 1.2 billion passwords and 500 million email addresses from 420,000 websites, Hold Security, an Internet security company said today. (By comparison, 40 million credit cards and 70 million email addresses were stolen from the retailers’ servers in the Target data breach in December.) There are plenty of questions how correct this information is (as in ‘Did it actually happen?’); I’ve seen sources go both ways on this one.

Really! A Hudson, New York hotel has an interesting policy for wedding guests: For every negative review left on Yelp, the company fines the bride and groom a hefty $500. You can only imagine the backlash once people got a whiff of this

Obama signs phone unlocking bill; you now (really) own your phone. This comes 19 months after advocates launched a petition calling for a law enabling consumers to legally unlock their cell phones after their wireless contract runs out.

Thank You

To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

Here are just some of the mentions I came across in the past week:

Top 100+ Content Marketing Tools – Kim Roach at buzzblogger.com

Stop Hiding Who You Are on Social Media – Wade Harman at wadeharman.com

Tips Tuesday – Site Performance Webinar, Multi-Plugin Installer, Check Email Pickup – MaAnna Stephenson at blogaid.net

8 Things You Can Do To Get More Shares On Google+ Starting Today – Adam Connell at jplussocial.com

How to write a blog post: The definitive 8,317-word guide your mom will understand – Kevin Duncan at beabetterblogger.com

How To Effectively Use Social Proof To Your Advantage To Convert More Visitors – Andrew Warner at shadeofinfo.com

How to write epic blog posts that rank well – Swadhin Agrawal at digitalgyd.com

How to Save Time Commenting Online (and Keep Your Sanity) Video – Carol Amato at carolamato.com

Weekly Google+ Roundup: “Best Of Google Plus” #9 – Greg Smith at searchsimplicity.com

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

Subscribe to Stay Ahead

I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.

To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:

You can also subscribe to my G+ feed through your RSS reader of choice; just add the following link like with any normal blog RSS feed: http://tgcafe.it/gplus-feed

 

To an even better next week,

traffic generation cafe

traffic generation cafe comment below

Google+ Comments

10 Comments (click here to leave a comment)

  1. Hello Ana madam, my first comment on your blog :) I have always been reading TGC though and the post is awesome for this a lot has happened in the week.
    I don’t think Google should go for those SSL certficates anytime now because not many except the renowned ones might use them. That will give an added benefit to the big fishes lets see how it wirks out. Facebook like gate closure might be shocking to online business and blogs that used it in giveaways.

    LOL That was humurous to know. A hotel sueing for bad reviews! Might deter other potential ones.

    Lastly Pinterest messages might not be as commonly used as FB or twitter (I wonder if anyone uses twitter messages too) but it will be a great benefit for group ventures or collaborations on the platform.

    • Ana Hoffman

      So sorry I’ve missed your comment, Swadhin – better late than never though, right?

      Good point about SSL; bigger sites with better support are more likely to migrate vs smaller mom-and-pop sites and you are right, it just might give them even a bigger edge in SERPs.

  2. The SSL/HTTPS news really made some pretty big news in the last week. The SEO community was abuzz with the changes from Google and its pretty interesting learning how this eventually pans out in the coming days.

    By the way, the EntrepreneurOnFire podcast is revealing. Love to listen again and again for more inspiration. Thanks for sharing the download link.

    This post “kingged” or upvoted in kingged.com where it was shared for bloggers,social marketers,and online marketers.

  3. HI Ana,

    Thanks once again for such a wonderful resource :)

    I’m glad that this time I’d read a few of the posts, like Carol’s and Swadhin’s just yesterday, while the rest go into my reading list for tomorrow. And yes, the Pinterest messages, though still new, seem to be a good option but I wonder if it’d ever be able to replace Facebook messages – time will tell.

    Thanks for sharing these with us. Happy weekend :)

  4. Hey Ana,

    Been sometime now! How are you dear friend?

    The biggest shocker for me is probably the HTTP / HTTPS part. I mean, I got the point why they do that but, seriously? I really wonder how many people are going to consider getting HTTPS anytime soon.

    Oh well, let’s see how it goes around right?

    Great list (as usual) and shared on Inbound too!

    • Ana Hoffman

      Welcome back, Reginald!

      I am almost positive there’s a flood of webmaster hectically working on switching their sites to HTTPS – anything to get an edge in Google! lol

  5. Hey Ana,

    Thanks for including my “How to write a blog post: The definitive 8,317-word guide your mom will understand” post in your Weekly Marketing Skinny. Honored!

    Lots of great content you featured here. I’ll have to back and read each of it…