Weekly Marketing Skinny • March 29, 2014

Weekly Marketing Skinny • March 29, 2014

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In the marketing spotlight this week:

♨   Google’s Matt Cutts: Almost All Penalties Are For Quality Violations;
♨ How can I tell if my site is affected by a particular algorithm?
♨ Dear Google: THANK YOU for penalizing Traffic Generation Café;
♨ Moz: Google Plus +1′s Do NOT Affect Search Rankings;
♨ Preview & select images with new Google+ link posts;
♨ Instagram Surpasses Twitter in Mobile Users in the US;
♨ Twitter Gets More Social;
♨ People Freaked Out when Twitter Briefly Replaced ‘Retweet’ With ‘Share’;
♨ Twitter Experimenting With View Counts for Your Tweets;
♨ Twitter Fights Back, Files Suit to Lift Ban in Turkey;
♨ Infographic: Guide to Facebook NEW News Feed image sizes;
♨ Multiple Pinterest Accounts Hacked, Flooded With Butt Pics;
♨ Microsoft finally brings Word, Excel, and PowerPoint to the iPad;
♨ Chrome Adds Google Now Notifications;
♨ Customize Your Google Navigation Bar;
♨ Facebook is buying Oculus for $2B;
♨ …and more.

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

Let’s start with the news from Traffic Generation Café.

At TrafficGenerationCafe.com

Guest Blogging Penalties and the Decay of Links as a Ranking Signal: An Open Letter to Matt Cutts (Part 1)

guest blogging penalties google matt cutts

In this post, Gerald Weber, MyBlogGuest team member and Ann Smarty’s long-time friend, shares his thoughts about Google penalty of MBG.

Although the most recent MyBlogGuest.com penalty is the main topic that inspired me to finally speak my mind, this post isn’t just about guest blogging and how Google and Friends Google Inc. unfairly penalized MyBlogGuest.

There are other issues I am going to address as well (that will be in Part 2 of this post), but let’s start by discussing the MyBlogGuest debacle, shall we?

Read full post.

Also, an interesting and bold move from Ann Smarty:

+Ann Smarty of +MyBlogGuest puts her robot.txt file where her mouth is…

How To Create a Blog Post Image That Gets Noticed And Drives Traffic

how to create free images for blogs

Are your blog posts falling flat because of your dull and generic post images?

Blog images are often an afterthought, yet they can make the difference between a shareable post and an unread masterpiece.

Throwing any ole image on a blog post that you labored on for hours is like riding to the prom in a hoopty.

Your content needs to travel in style across the social web.

Read the step-by-step tutorial on creating your own original blog post images here.

More About Ana: The Aha!NOW Chat With Ana Hoffman [Interview]

aha!now interview with ana hoffmanLove how Harleena Singh introduced me in this interview – who wouldn’t, right?

She’s no self-proclaimed queen of traffic generation. In fact, we all have crowned her because she really deserves the crown!

Yes, I’m talking about Ana Hoffman, who brought her blog in the under-20k Alexa club in less than 6 months.

She didn’t stop there but went on to achieve 12k Alexa rank within 8 months and under 9k Alexa rank in just 1.5 years.

Now, she might not be the only one to do it, but isn’t this a remarkable feat!

Do you agree she deserves the title? Some people also call her a Mad Russian and Tzarina of SEO, and they too have a reason.

Harleena asked me some tough questions – made me sweat a couple of times, but that’s what makes this interview very worth reading.

Read The Aha!NOW Chat With Ana Hoffman [Interview] here.

More About Ana: Interview at TodaysLeadingWomen.com

If you are on the go, here’s a podcast interview you can listen to.

TodaysLeadingWomen is a podcast with you in mind, THE WOMAN ENTREPRENEUR, YOU, the Small Business Owner, YOU, the Aspiring Entrepreneur.

We all have to battle with day to day challenges that face women entrepreneurs – making sure we have enough money to survive, feeding our children and juggling the many different priorities in our lives.

Here’s my story in a nutshell:

Interview Episode 23  Ana Hoffman of Traffic Generation Cafe

Listen to the full podcast here:

Episode 23: Ana Hoffman of Traffic Generation Cafe – TodaysLeadingWomen by Marie Grace Berg


Google’s Matt Cutts: Almost All Penalties Are For Quality Violations

How can I tell if my site is affected by a particular algorithm?

Dear Google: THANK YOU for penalizing Traffic Generation Café

Moz: Google Plus +1’s Do NOT Affect Search Rankings


Social Media

Preview & select images with new Google+ link posts

Instagram Surpasses Twitter in Mobile Users in the US

Twitter Gets More Social

People Freaked Out when Twitter Briefly Replaced ‘Retweet’ With ‘Share’

Twitter Experimenting With View Counts for Your Tweets

Twitter Fights Back, Files Suit to Lift Ban in Turkey

Infographic: Guide to Facebook NEW News Feed image sizes

Multiple Pinterest Accounts Hacked, Flooded With Butt Pics

On a Side Note…

If you find tremendous value in my Weekly Marketing Skinnies, like thousands of other readers of Traffic Generation Café do, you should consider joining them and sign up to receive the weekly notifications of when a fresh Skinny is published.

Plus, you’ll get complimentary access to my “Mommy, Where Does My Traffic Come From?” traffic hacks report and traffic hacks newsletter:

"Ana has a unique insight into running an internet business."
- Yaro Starak, Entrepreneurs-Journey.com

Needless to say, your information is completely safe with me.

See you in your inbox!

Marketing This & That

Microsoft finally brings Word, Excel, and PowerPoint to the iPad

Chrome Adds Google Now Notifications

Customize Your Google Navigation Bar

Facebook is buying Oculus for $2B

Thank You

To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

Here are just some of the mentions I came across in the past week:

Google Takes Action Against Guest BloggingLynn Terry at clicknewz.com

73+ Pivotal Blogging Shortcuts, Tools and Tips for 2014Ramsay Taplin at blogtyrant.com

Disable XML-RPC in WordPress to Prevent DDoS AttackMaAnna Stephenson at blogaid.net

Anything Goes on Sunday – 3Corinne Rodrigues at everydaygyaan.com

Linkarati Roundup #7Cory Collins at linkarati.com

How to Start an Affiliate Marketing BusinessPrince Molak at onlinemoneydon.com

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

Subscribe to Stay Ahead

I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.

To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:

You can also subscribe to my G+ feed through your RSS reader of choice; just add the following link like with any normal blog RSS feed: http://tgcafe.it/gplus-feed


To an even better next week,

traffic generation cafe

traffic generation cafe comment below

Google+ Comments

12 Comments (click here to leave a comment)

  1. Afivia

    Hello Ana..
    I’m very interesting about slides to help get rangking for my sites. (such as slideshare)
    Actually, Is slideshare still efective for my site to get higher rangking from search engine now?

  2. Ryan Biddulph

    Bold move indeed by Ann! I like it. I support here; Google was on the witch hunt, and sought her ought. Awesome network, neat development and I appreciate Ann’s conviction.

    Great roundup Ana.

    Tweeted to my 27K followers!

    • Ana Hoffman

      I have a lot of respect for Ann and her endeavours, but I do see where Google was going with this. There were way too many people who wrote guest posts for the sake of links at MBG.

      Thanks for coming by, Ryan!

  3. Howard Lee Harkness

    I found a plugin called “rel nofollow” on wordpress.org which automatically puts a nofollow tag on all links in a post when you save it.

    As a test, I installed it on one of my larger guest-post sites, and did a bulk edit of every post on the site, and saved without explicitly changing anything. Sure enough, it added rel=”nofollow” to every link in all posts. Fairly quick and painless. I am using this on all of my sites, primarily for the benefit of my guest authors, so they will not be arbitrarily penalized.

    Although that doesn’t address *inbound* links. I think it’s a bit tacky to penalize a site for inbound links. But it gives me a tool I can use to easily and inexpensively reduce the rankings of my competitor’s sites in a way that is difficult, time consuming, and expensive to counter. For less than $100, I can get a half-million spammy links to any site I want. Of course, if/when they discover who did that to them, they can do the same to me… And so the SEO arms race continues more-or-less unabated. Which is why I, like Ann Smarty (whose service I continue to use), have opted out of that race entirely.

    Although I have not yet put the “go away Google” into my robots.txt file yet. I may try that to see if it makes any difference at all.

    “Moz: Google Plus +1′s Do NOT Affect Search Rankings” — well, for now, anyway. Google can change its mind about that at any time. I’m just waiting for the announcement that “low quality” (whatever that might mean) G+ +1’s will cause your site to be penalized.

    “Google’s Matt Cutts: Almost All Penalties Are For Quality Violations” Yeah. Except when they aren’t. There is lots of easily-discovered evidence that Google is corrupt. For one, they don’t have to play by their own rules. And if you are a Really Big Customer, you don’t, either. In fact, if you are a Really Big Customer, you don’t have to worry about spammy links in any quantity, because Google will disregard them on your behalf. The rest of us are not even customers — we are property.

    Don’t depend on Google for anything important. Even Gmail. If you do, you will get screwed. If not now, soon.

    P.S. Bing.com, DuckDuckGo.com, and WolframAlpha.com all consistently give more relevant search results than Google does, at least for the types of searches that I do (although that may be due to searching for very specific things, and not doing a Brownian-motion walk through cyberspace looking for stuff to buy). I wonder how long it will take before the overweening hubris of Google (“We may be the only game in town, but if you don’t like it, you can go pound sand, because we are the only game in town.”) reaches the tipping point.

    • Ana Hoffman

      Yes, there are several plugins that will do that, as well as many SEO plugins have that function.

      Unfortunately, there’s no way for Google to discern whether we build the inbound links ourselves for SEO purposes or someone has thrown them to our site in an attempt to force a penalty. I do hope they’ll be able to do it in the near future, but for now, we just have to suck it up and deal with them.

  4. Another great “marketing skinny” Ana! As expected, you’re handling your search issues with class – well done.

    There has been a lot of discussion around Google and penalties recently. I know that there is a lot of frustration around it on the web, but the reality is that Google does get to set the rules, and although they have not always been clear about what is (or will be) “penalized”, they have been pretty clear about what they want (and don’t want) from us. No doubt that you’ll recover stronger than ever! Great graffic for the post btw!

    • Ana Hoffman

      Google is definitely shaking our world, Brent, but they do have a good point: most of us have done more than a handful of things to ‘arrange’ SERPs in our favor. lol

      Thank you!

  5. Hi Ana,

    Awesome roundup as always, though I think this time it’s a lot more special with that lovely interview link within :)

    It was indeed a pleasure to have you over at my blog as this month’s guest, and I loved the way you answered all the interview questions. Sorry for the little sweat though! I guess that’s what made it all the more special, and my blog readers are just loving to read more about you, something they didn’t know earlier.

    Thanks once again for all that you do – much appreciated. Have a nice weekend :)

    • Ana Hoffman

      You definitely asked some great questions, Harleena, and the result is clear – you definitely know how to make an interview interesting.

      Once again, thanks for having me!