In the spotlight last week:
- “Stolen” search engine rankings;
- Finding WP Plugins is finally easier;
- How “social shares” and “video” go hand-in-hand;
- How to use public relations for SEO;
- …and more.
In the spotlight this week:
This is a search ranking debate that was started in my post about Slideshare traffic.
What happens when you syndicate your content to a third-party site (Slideshare in this case, but could be anything, like YouTube, any article directory, etc), and that content ends up outranking your original post.
Good for business? Bad for business?
This is something that many bloggers miss, yet that’s exactly the reason their (or YOUR) blog might be trailing behind others in your niche.
Why should readers read your blog?
What makes it different, special, unique?
Why are you worth my attention?
It all comes down to your unique selling proposition.
Catch up on the news from the previous week.
List Building Webinar
Update: this was one of the best list building webinars I’ve ever attended.
You can view the replay here (don’t miss it – it was THAT good!):
New plugin repository: RankWP.com
WordPress plugin repository doesn’t.
RankWP is an alternative plugins repository developed by Boštjan Špetič (founder of Zemanta) that intends to make browsing for and finding the best plugins a far simpler and more intuitive experience.
Form RankWP “about” page:
“We weekly grab information about ranking of WordPress plugins in the list of popular plugins and their downloads; then we apply some black magic to estimate true number of active users; then we compare them with last weeks numbers to see which are trending, and which are falling; and we manually classify the plugins into the categories that make sense.
We do all that, to make your decision of which plugin to trust easier.
Hat tip to Tom Ewer.
Firefox makes the cookie crumble
Firefox announced its new default setting on upcoming versions of its web browser would block third-party cookies (tracking devices used to target you with ads).
This should only concern you if you use platforms like Adwords.
With this new policy in place, Firefox users will enjoy greater privacy and less targeted ads.
I call it a win-win.
Public Relations for SEO
Spotted an interesting and very much in-depth read on how to use traditional media for SEO and overall branding.
Why should it peak your interest?
Ted Ives, the post author, gives us no fewer than 18,000 reasons:
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’ll run through all the best practices we leveraged. Before we start, the results we garnered for our launch are shown below.
In the first month of FindHow’s existence, it surpassed 15,000 unique visitors and eventually grew to around the 100,000 uniques mark. After about five months, the Public Relations effort had resulted in a total of around 18,000 links to the site, primarily because of prominent media mentions that boosted the site’s credibility and aided word of mouth.
Adobe released the U.S. Digital Video Benchmark 2012 Review.
It looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns.
What drew my attention the most: content that includes videos creates more engagement and social media shares.
Twitter acquires We Are Hunted
The music discovery service We Are Hunted has announced that it’s joining Twitter.
Together, those two items should open new marketing opportunities for artists to be found and connect with fans on Twitter.
Digg conducts Google Readers users survey
It’s ironic that the best survey of Google Reader users that’s probably ever been done is being done by Digg.
Last week we sent out a survey to the over 17,000 people who signed up to help us work on our reader.
80%(!) of respondents check Google Reader many times a day. And 40% of users follow more than 100 feeds.
There is no doubt about it — this is a product for power users, and we’ll need to make sure we have some serious infrastructure in place to support that kind of usage for launch.
If you are still undecided about a Google Reader replacement that’ll work best for you, take a look at the alternatives:
Loved it? Embed this presentation on your blog
(just copy and paste the code below)
Bing announced a new “Pin to Pinterest” feature that allows users to pin Bing image search results directly to a Pinterest board.
One more thing Bing has and Google doesn’t.
Why are we using Google again?
Google purchased YT.be
According to TheNextWeb.com, it appears that Google acquired the domain name YT.be, which was originally registered back in May 2003, from a Belgian Internet entrepreneur, but didn’t make its identity known throughout the purchasing process.
Upcoming Marketing Events
Big thumbs up to Laura Crest of SEOCopywriting.com for curating this even list.
- The Neilsen Norman Group’s Usability Week 2013 conferences will be held in San Francisco from April 28th thru May 3rd,London from May 12th thru the 17th, and Toronto from June 3rdthru the 7th.
- The Ad Age Digital Conference 2013 is scheduled for April 16thand 17th in New York City.
- Lee Odden shares his April/early May presentation schedule with “Content Marketing & Optimization 6 Ways – Upcoming Speaking Events” at TopRank.
- Content Marketing World 2013 returns to Cleveland, OH, September 9th thru the 12th.
- SMX München (Munich) is scheduled for April 9th & 10th
- Pubcon New Orleans 2013 returns to The Big Easy from April 22nd thru the 25th.
- SMX London is on for May 15th & 16
- Distilled’s SearchLove SEO Conference returns to Boston May 20th and 21st.
- SMX Paris is scheduled for June 6th & 7th.
- SMX (Search Marketing Expo) Advanced is returning to Seattle June 11th & 12th.
- MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8th thru the 10th.
- Search Exchange 2013 will be held July 29th thru the 31st in Charlotte, NC. Register by April 30th for early bird rates!
- Social Fresh East 2013 will be held April 18th & 19th in Tampa Bay, FL.
- BlueGlassX 2013 will be happening May 21st & 22nd in Los Angeles.
If you mentioned Traffic Generation Café on your blog, retweeted any of my posts, shared them with your fans on Facebook – my sincere and wholehearted THANK YOU.
Here are just some of the mentions I spotted around the web (if I missed yours, let me know in the comments!):
MYF Approved weekly - MarketingYourFarm.com
15 Non-Native English Bloggers You Should Follow Today - Marya Jan, WritingHappiness.com
Not a native English speaker? Sorry, you don’t have an excuse any longer.
15 successful bloggers who made it despite their accents and not-so-perfect English, with (just to name a few)…
- Daniel Scocco – DailyBlogTips.com – Brazil
- Farnoosh Brock – ProlificLiving.com – Iran
- Francisco Rosales – SocialMouths.com – Guatemala
- Marko Saric – HowToMakeMyBlog.com – Denmark
- Mary Jaksch – GoodLifeZen.com – Germany
- Mars Dorian – MarsDorian.com – Germany
- Peep Laja – ConversionXL.com – Estonia
- of course, Marya Jan herself is from Pakistan
- … and truly yours is from Russia.
And you can too.
SEO content marketing roundup, week ending April 10th - Laura Crest at SEOCopywriting.com
Best Blogs List: International Blogger Championship Tournament Results - Gail from GrowMap.com
Congrats on your win, Gail!
Of course, had I known about this, I might’ve given you the run for your money… lol
Find And Fix Broken Links On Your WordPress Blog With Broken Link Checker - Kim Castleberry, Just-Ask-Kim.com
Broken links lead to bad user experience and possibly lower search engine rankings.
Highly recommend you check out Kim’s blog post, as well at my post she linked to:
My favorite rant of the week:
Utopia would be wonderful, but human nature foils our best efforts, and the fact of the matter is that people value what they pay for. They take freebies for granted. *meaningful stare*
So you SHOULD get paid for what you love, and there are plenty of ways to make that happen. But you need to be doing something that you would do anyway, even if there was no way to get paid for it. Do this, get good at it, and offer value – the money will follow.
How to Make a Blog Stand Out Amongst a Sea Of Copycat Blogs - Eric Pangburn at BasicBlogTips.com
Blog Posts for Rainy Day Blues – Best of the Web - Danny Iny at FirepoleMarketing.com
That’s it for today and to an even better next week,