Simply put, a ping is a “this site has new content” notification that invites search engine bots to visit your blog.
By default, WordPress pings one pinging service called Ping-o-matic; that service will in turn ping others.
You can always add additional pinging services to be notified when new content is published. Simply go to Settings > Writing in the admin panel.
My List of Pinging Services
My new (as of 2013) WordPress ping list is:
It used to be that the more ping services we used, the better. Not so now.
Read more in this post: Has Google Pinged You as a Spammer?
Feel free to copy and paste it under “Update Services” in your “Writing” options.
HOW TO AVOID BEING “PINGED” AS A SPAMMER
By default WordPress pings whenever you post a new topic on your blog. That’s fine and that’s what we want.
But do you know WordPress also pings whenever you edit and update any existing post?
If you edit a post 10 times, then WordPress will send 10 pings. It doesn’t matter how small or big a change you make, WordPress is always pinging content whenever you edit it.
IT’S VERY DANGEROUS and if you edit your blog a lot, then your blog might get banned from pinging services because of excessive pinging.
Here’s an easy fix to your problem: make sure you install this free MaxBlogPress Ping Optimizer plugin; it will correct the pinging problem without any work on your part.
Ping Your Comments
Blog commenting is still one of the most accessible link building strategies there is and it’s important to do both for link diversity and networking/name and brand recognition.
To maximize the potential of your commenting links to be discovered (you see, just because you leave a comment, doesn’t mean that the search engines will find you link quickly or ever), I suggest you ping your comments, preferably after they get approved.
All you need to successfully ping your comments is the comment URL – it would look something like this: http://www.trafficgenerationcafe.com/top-google-ranking-factors-2011/#comment-28661.
Go to any one of the numerous pinging services out there – I usually use either Pingomatic.com or Pingler.net, add your URL and press “Ping!”
How to Ping in Bulk
If you leave a lot of comments, pinging them one by one could become a chore.
Pingfarm.com to the rescue!
Gather all your links in a text document, copy and paste, and you are all set.
Yes, yet another little pesky thing to keep in mind. Good thing it’s simple to do and easy to make it a part of your routine blog commenting.