Higher search engine rankings, that’s what.
It’s amazing how many blogs, even the bigger ones that you would think should know better, don’t use this strategy when it comes down to high search engine ranking optimization.
For those of you who are not sure what a slug is, here’s a quick definition:
A slug is a few words that make up the URL for your post and best describe your post or page; your URL post title in other words.
For instance, the full URL (also called “permalink“) for this post is “http://www.trafficgenerationcafe.com/what-is-slug/“, where “what-is-slug/” is the slug itself.
Your slug is one of the ranking factors that the search engines use to determine the relevance of your post to a search query and can add a lot of weight to whether your post shows up on the first page of Google, the second, or none at all.
Let me give you an example.
The other day I was running an SEMRush report on my blog to see which keywords I am currently ranking for.
To my surprise, one of my posts was ranking for the keyphrase “list building tips“.
The reason I was surprised was because my post managed to get on the first page of Google out of some 99M results with not a single anchor text link, no keywords in the title or description – with just a keyword-rich slug “http://www.trafficgenerationcafe.com/list-building-tips/“.
I, since then, “fortified” my rankings by adding that keyphrase to the title and building some anchor text links to it, but initially it was nothing but the slug that got me there.
Here are some quick tips to help you to improve your slugs:
- Write them for search engines, not for people.
- Use your keywords – the fewer additional words you add to the mix the better.
- Don’t add stop words like “and”, “it”, “some”, “at”, etc.
- Use “-” as a separator between the words.
Slugs only seem to be unimportant when it comes down to search engine rankings.
However, you never know what will tip Google scale in your favor, so I strongly suggest you start paying closer attention to your slugs.
Are you taking advantage of your slugs? Comment to show me that you’re alive!